On Recommendations

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On Recommendations

• BBC Radio and Music Interactive

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Some Context Audio on Demand
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What is Audio on Demand?

• Obviously theres the Radio Player

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What is Audio on Demand?
But Audio on Demand might also include
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What is Audio on Demand?
And the lines are blurred between AOD and
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So why do we need recommendations?
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New Time-shifting devices

• RadioSHARK
• AM-FM Radio with Time Shift Recording
• http//www.griffintechnology.com/products/radiosha
  rk/

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New Time-shifting devices

• Personal Radio Player

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New Time-shifting devices

• New combinations of DAB and PVR tech?

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Growing archive content online
An explosion in BBC content available

• Natural Growth In Our Time and Today content
  accretes through time
• Push towards the Creative Archive project

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New Business Models

• iTunes Music Store

99 cents one song
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New Business Models
Micropayments
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Explosion of new services
BBC and Commercial Radio Stations
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Explosion of ways to listen

• Multiple TV platforms DTT, DSAT, DCABLE
• Multiple online platforms for streaming
  RadioPlayer, RealPlayer, WindowsMedia, Quicktime
• Analogue radio sets in homes, cars, work
• DAB radios
• Radio players in mobile phones, PDAs
• Analogue and DAB radios as PC peripherals

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Explosions in other media

• Hundreds of new TV channels
• Computers playing DVDs, digital hubs
• Xbox, Playstation, Gamecube and PC gaming
• Social / Online gaming - Xbox Live etc.

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More people with more power to select what, when
and how they want to consume media from an
ever-growing range of options
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But how will they decide?

• How will people navigate the sea of media to find
  things that they already know that they want?
• How will people discover new things?
• How can we help them make better use of their
  time by presenting them with other things that
  theyll like?
• How do we help people find things we know theyll
  like without stopping them finding other areas
  they might not have been exposed to?

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Recommendations in other contexts
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Amazon.com / co.uk

• Recommendations everywhere

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TiVo and DirecTV

• PVR guesses the kind of thing youd like
  recorded

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BBC News Similar Stories

• Editorially recommended links

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Google and Page-Rank

• Pagerank means things that are linked to more
  often are returned more frequently.
• Search engine based on recommending best
  results based on aggregated user information

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BBC Films / Lifestyle Pilot

• A couple of years old
• BBC Trial on Recommending films to people

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Great Universal (?)

• A department stores telephone mail-order company
  gets phone assistants to suggest additional
  products to people when they order over the
  phone.

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M-space

• Uses axes of similarity in Classical Music to
  provide context for the music youre listening to.

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Topia

• Narrative over search results including various
  results