Automated Publishing Solutions Wave2

1

• Automated Publishing Solutions Wave2

Phil Rugile, Business Development
Strategist Gilbane Conference, April 25, 2006
Publishing Automation Solutions since 1991
2
Wave2 Publishing Platform

• Accelerated productionof design-intensive (High
  Def) documents

3
Solution Components

• Adobe InDesign Server
• The creative power and flexibility of InDesign
  CS2, running as a server for automated document
  building
• Wave2 Publishing Platform
• Java server on J2EE driving InDesign Server
• Sophisticated rules engine controlled by creative
  staff
• InDesign plug-ins to tag variable content
  placeholders
• Prebuilt application for Web-to-Print API for
  custom user interface
• Built-in XML content store or connect to your
  DAM, CMS
• Professional services
• Solutions consulting
• Application training and support
• Integration with content repositories and digital
  presses
• Custom Web interface development
• Template creation

4
Wave2 Applications

• Self-serve customized collateral created in the
  field on demand
• Self-serve localization of branded sales and
  marketing materials
• Accelerated in-house production of data sheets,
  brochures
• Cost-effective production of customized catalogs
• Personalized marketing communications

5
Applications Corporate Marketing, Sales, And
Advertising
Customized Catalogs Proposals
Self-Serve Product Collateral
Regionalized Ads
6
Why Automate Customization of Marketing Materials?

• Dramatically better response rates and sales
  conversion rates
• Response to print direct mail campaigns improve
  11 - 34 when personalized
• But relevance pulls response rates 3 times higher
  than personalization alone
• Customization with automationmakes relevance
  cost-effective on a mass scale
• Reduced time to market
• Enables one-to-one marketing

Source PODI initiative
7
Wave2 Publishing Platform Benefits

• Boosts response/close ratesCustomers respond
  better to more relevant information
• Shorten time to marketAutomation enables quick
  turn-around of new promotions
• Leverages CMS and DAM systemsAutomates
  multi-channel production of visual materials from
  the asset store
• Cuts production costsEliminates stale print
  inventories
• Improves productivityManual labor gets
  distributed, similar to Web CMS
• Leverages standardsNatively handles XML-tagged
  contentSupports all popular Web development
  platforms

8
Whats Different About Wave2 ?

• Sophistication of the rules engine
• Multiple templates rules better results for
  content that varies widely
• Reacts to new content conditions
• Ease of integration with corporate infrastructure
• J2EE, all major Web platforms (JSP, PHP, ASP)
• API to connect to any DAM, CMS
• Builds live jobs as well as final documents
• Accelerates production for creative-service team
  (creates editable InDesign documents)
• Enables self-serve for rest of the organization

9
Demonstration