DITA and Content Management Systems

1
DITA andContent Management Systems

• Silicon Valley DITA Users Group Meeting
• Presentation by Fred Lass, Astoria Software
• November 8, 2006

2
Agenda

• Presentation by Fred Lass, Astoria Software
• Senior Solutions Architect 30 years experience
  in book and documentation publishing systems
• Astoria Software
• Astoria Version 1 released December 1995 by XEROX
  as an SGML CMS
• Astoria Software purchased software from XEROX in
  2003
• Built from ground up as a Content (as opposed to
  Document) management system
• Current version is 4.7
• Do you need content management to manage your
  DITA implementation?
• Velocity, Volume and Variability of your
  documentation
• Cost of Goods Saving (COGS)
• Return on Investment (ROI)
• End to End Solution Demonstration
• From creation through review, approval,
  publishing and translation

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Partial List of Astoria Customers
4
Business Mega-Challenge The Three VsThe need
for Astoria and Dynamic Product Documentation
5
The Three-V Impact on Business Performance
6
Astoria Value Proposition
Volume New Product/Service Lines Strict
Regulatory Environment Expanding Life Cycle
Velocity Reduced Time To Market Improved
Efficiency Competitor Release
Variability Increased Channels Globalization Local
Language Support Product/Service
Customization Mergers and Acquisitions
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Reduce Cost-of-Goods-Sold by 33 to 50
Category Benefit Return Realized by Typical Astoria Customer
Compliance 30 reduction in unneeded customer service calls risk reduction 700,000/year
Collaboration 60 reduction (from 15 to 5 of engineers overall workload) in review/edit obligations from online review, workflow 1MM/year savings on 10MM engineering staff budget (100 engineers)
Collaboration 1 improvement in Mean Time to Repair from better documentation 2.5MM savings on 250MM post-sales engineer budget
Multi Channel outputs 80 reduction in printed pages 400K/year savings on 500K print budget
Multi Channel outputs 5 offload of customer service calls to Web self service 350K/year savings on 6.75MM customer call center budget
Multi Channel outputs .01 additional sales through new digital initiatives repurposing and content customization 400M additional profit on 10B in sales _at_ 40 contribution margin
Content Reuse 60 savings in headcount faster time to market 800K/year savings for 20 author group 1MM incremental revenue for 100MM sales
Content Reuse 25 savings to other groups who reuse and repurpose single source content 125K savings on 500K department print budget
Translation 80 reduction in translation budget 2MM/year savings from 2.5MM translation budget
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Astoria XML Content Management A Complete
Solution for Dynamic DITA Publishing
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Content AuthoringFull XML and DITA compliance

• Content creation and versioning
• XML, graphics, others
• DITA topics and maps
• Links and references
• Relationship tables

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Consolidating Content Review CyclesStreamline
content editing and approval

• Concurrent editing and review
• View XML, DITA topics and maps at any level in
  standard Web Browser
• Add/read annotations in real time
• Instant compare to see any version differences

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Managing Content Across its LifecycleReal-time,
concurrent collaboration

• Granular approval and tracking
• Role-based workflow routing and notification
• Approve XML, DITA topics and maps at any level
• Translation Memory integration
• Quick identification of work-in-progress vs.
  approved
• Full audit trail and history

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Astoria Single Source PublishingAutomates
filtering and rendering as PDF, HTML and Help

• Full Multi-channel publishing
• Publish approved content only
• Filter to specific customer or product
  configuration
• DITA Open Toolkit
• Antenna House XSL Formatter

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Demonstration
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What to look for in content management for DITA
based documentation

• Complete wide area access directory to the
  repository and content management features via
  http// or https//
• Strict adherence to XML specification and DITA
  specific processing and procedures
• Seamless integration of authoring tool and output
  engines including DITA Tool Kit end to end
  solution
• Full granularity (element level access) with no
  adjustments to DTD or current document set
• Robust search capabilities including context
  (element/ancestor/descendent relations) that
  returns documents and/or elements
• Complete single source solution including
  reviewers comments
• Management of translation process

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Content management of DITA a few more details

• Treat Maps as integrated information sets
• Maintenance referential integrity of map and
  topic references and references within each of
  the topics
• Map editor with full view of repository contents
• Provide method for reviewers comments directly
  on content accessible directly within editing
  tool
• Provide complete audit trails for documents and
  elements and separate audit trails for all
  publishing
• Server based utilization of Open Tool Kit and PDF
  rendering engine
• Easy integration of specializations
• Workflow with automated job tickets and email
  notifications
• Provide for conditional processing, automated
  assembly of maps, and branch/merge capabilities