Desktop Publishing

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Desktop Publishing
By Dr. Lauren Cifuentes YC Jane Hsieh
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• Desktop Publishing
• is the process of using the computer and
  specific types of software to combine text and
  graphics to produce documents such as
  newsletters, brochures, books, etc.

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Desktop Publishing Programs

• For Word Processing
• Microsoft Word, Corel WordPerfect
• For Page Layout
• Adobe PageMaker, Microsoft Publisher
• For Illustration
• Adobe Illustrator, CorelDRAW
• For Photo/Image Editing
• Adobe Photoshop, Corel Photo-Paint
• For Font and Image Management ( other Utilities)
  
• Adobe Type Manager

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• Brochures
• provide general information about a company
  or a product in the interest of arousing consumer
  interest.

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Brochure Design

• (1) Half-Fold Design
• The simplest and most economical
• Uses standard 8 1/2 by 11 inch piece of paper

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Brochure Design (cont.)

• (2) Tri-Fold Design
• Open cover reveals two panels - can expand on
  introduction
• Present more detailed information on inside

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Brochure Design (cont.)

• (3) Gate-Fold Design
• Useful for unveiling a new product or service, or
  showing precisely how a process works
• Created from a legal-sized sheet (8 1/2 by 14)
• Fold in half, then open
• Fold outside edges to the center

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Brochure Design (cont.)

• (4) Double-Fold Design
• Useful when you have two messages to communicate
• Need to define a problem and discuss its solution
  
• Display product and show applications
• Use a legal-sized sheet of paper (8 1/2 by 14)
• Fold in half
• Fold in half again

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• Newsletters
• usually provide snippets of semi-up-to-date
  information consumer interest.

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Newsletter Design

• Consistency
• Design around a grid.
• Use templates and styles.
• Use repeating elements (ex. the same header on
  each inside page the same design on all
  articles the same standing header for all
  recurring columns).

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Newsletter Design (cont.)

• Conservation
• Use no more than three typefaces.
• Use frames and boxes sparingly.
• Limit clip art, photos, graphic accents to one or
  two per page.

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Newsletter Design (cont.)

• Contrast
• Use a bold sans serif type for headlines and a
  serif for body text.
• Make it big, really big. Use an exaggerated drop
  cap or enlarge a single piece of clip art to make
  a statement.
• Set text in columns with an extra wide outside
  margin. White space provides contrast to the
  columns of text, especially in newsletters with
  long articles.

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Newsletters Examples
From http//www.storyboardproductions.com/samples
/newsletters.html
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References

• http//desktoppub.about.com/cs/beginners/a/what_dt
  p.htm
• http//desktoppub.about.com/library/weekly/aa11299
  9a.htm
• http//www.elon.edu/gibson/jcm327/Lectures/Brochur
  e_Folds.html
• http//desktoppub.about.com/library/weekly/aa98040
  2.htm
• Miletsky, J. I. (2000). Digital publishing to go.
  Upper Saddle River, NJ Prentice Hall.