AGPN acknowledges the financial support of the Australian Government Department of Health and Ageing

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AGPN acknowledges the financial support of the
Australian Government Department of Health and
Ageing
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Divisions, the media and the newsroomFrith
RaynerAGPN Communications Manager
Sydney, 1 April 2009
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Today

• An introduction to the newsroom
• Journalists and their working day
• The news day cycle
• Different media, different approaches
• Press release exercise
• Discussion of results
• Questions

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An introduction to the newsroom

• Editor/editor in chief
• Deputy Editor
• Chief sub editor
• Subs
• News editor/features editor/page editor
• Journalist

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Journalists day

• 8-9am arrive at work
• 9.30 news meeting what stories/what will be
  followed/who will do what
• 10.30 start stories usually more than one a
  day, up to five
• 12pm interview to travel for with photographer
• 1pm write up two stories interrupted by earlier
  calls coming in
• 2pm editorial news meeting, selling the story in
• 3pm meeting with contacts
• 3.30pm final calls chasing articles
• 4.30pm editing article
• 6pm - deadline

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Types of media

• Radio news/ packages/ talkback
• Print news/features/ op/eds
• Broadsheet v tabloid
• TV news/package news/tabloid
• Web-based the fastest growing

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What is news?

• People, in our world patients
• Landmark first, oldest etc
• Happening now - current
• Results evaluation, research, aims or outcomes
• Unusual
• Perennials flu vax etc
• Buzz issues environment
• Has a photo opportunity/ statistics/ graphs

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Press release

• Conclusion at the start
• Idea per paragraph tell the story
• Simple language remember journos arent health
  experts
• Avoid abbreviations and jargon
• Use active language
• Include contact details

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Basic template

• Para 1 state the news
• Para 2 explain the impact
• Para 3 quote that adds to the news
• Para 4 background
• Para 5 quote
• Para 6 media opportunity or event

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Other promotion tools

• Launch/meeting/debate
• Create an event with photo opportunities
• Brief people who will attend
• Have material to offer the media copies of
  speeches
• Media alert brief details of event
• Doorstops
• Website publications

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Release writing exercise

• Questions
• Contact Frith Rayner
• frayner_at_agpn.com.au
• 02 6228 0819