Engaging Older People Agenda

1
Engaging Older PeopleAgenda

• 11.15 11.30 Kelly Riley, Activity Sheffield
• 11.30 11.40 Practical Session, Barnsley Sport
  Recreation
• 11.40 11.50 Paul Simpson, Barnsley Sport
  Recreation
• 11.50 12 Task 1 Marketing to the Older Person
• 12 12.15 Task 2 How do we engage the more
  active older person
• 12.15 12.30 feedback

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Activity Sheffield Engaging Older People

• Older Peoples Activity Development
• Kelly Riley Older Peoples Manager

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Briefing contents

• Context
• Existing projects and approach
• CIF New Sport England funded project
• Questions/comments
• Flyers to take away

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An Older Wiser Sheffield

• 1 in 3 Sheffield Residents are over the age of 50
• 1 in 6 over the age of 65
• Over the next 20 years this pattern of an
  expanding population is set to increase

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What do we mean by an older person?

• Sport England over 45s
• BHF bigger focus on over 45s drop off
• NSF entering old age, transitional and frailer
• Its ability not age that determines
  participation!

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What are the issues?

• People experience the impacts of ageing at
  different points in their life and respond
  differently to them.
• Diversity of provision is key!
• Focus on maintaining independence for everyday
  tasks, social opportunities.
• This age group represent the most sedentary!

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What have we done so far?

• City on the Move Strategy
• Keeping Active, Staying Healthy and Enjoying Life
  Strategy
• Sub Group action plan
• Have 40 sessions per week for over 50s
  frailer older people
• Identified CIF funding to increase capacity to
  take strategy forward focus will be on people
  Entering Old Age and the transitional phase
  (people at risk of becoming independent) (NSF)

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In practice

• Dedicated Older Peoples Project Manager, 2 x CSC
  within AS - 40 sessions/week for
  frailer/transitional OP
• Area based teams
• May 2009 Older Peoples Development Officer and
  Older Peoples Sports Coach Entering Old Age
• Falls Prevention
• Physical Activity Referral schemes
• Active Friends sustainability
• Care Home Olympics
• Moving More Often sustainability

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The Care Home Olympics!
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Care Home Olympics

• Sheffield's first Care Home Olympics was ran in
  June, 2008.
• Event attracted 200 people
• 120 were competitors
• 20 Care Homes from across the city took part
• Very fun and enjoyable day!!
• Following success of last years we are running
  this as a yearly event!
• The event was good for the soul and good for
  the mind It made me feel as if I am still in
  the world

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Falls PreventionWork

• 1 in 3 women and 1 in 5 men over
• the age of 65 years fall each year
• 4 Falls sessions per week
• Staff are OTAGO trained
• Attend Standard 6
• Falls Sub group Developed the Falls Care
  Pathway (Partnership work between NHS Sheffield
  and Activity Sheffield)

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CIF the basics

• Why a new project?
• 227k from Sport England over 3 years
• Activity Sheffield will manage the project
• Will fund a development officer, sports
  development officer and delivery worker
• Aim
• To increase activity levels within the over 50s
• whilst also developing the capacity of this age
• group to deliver sport and activity.

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How?

• Deliver a range of activities
• Develop community/facility based multi activity
  and sports specific clubs
• Work with existing clubs in City via NGBs
• Develop Active Friends
• Develop the older peoples physical activity sub
  group who will provide project steer

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How?

• Key partners KFA, SIV, Aging well, Age concern,
  Sheffield Homes, SYS, NHS Sheffield, BHF
• Consultation with older people expert elders,
  expert patients, 50 (links being explored)
• Provision/promotion of training opportunities
• Market Segmentation
• Mapping Exercise

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The targets

• KPIs are
• 29,476 Throughput
• 900 participants
• 48 volunteers 36 Active Friends and 12
  volunteers
• Emphasis is on sustainability lasting legacy of
  clubs, volunteers and Active Friends

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Any Questions?

• Kelly Riley, Older Peoples Manager
  kelly.riley_at_sheffield.gov.uk, 0114 273 5787

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Workshops

• Aiming to use the information collated from
  todays workshop to develop a marketing campaign
  to target Over 50s and develop innovative
  activities to attract the more active Over 50s
• Each workshop will last 12 minutes

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Workshop 1 Marketing to the Over 50s

• Key Messages to be included on material
  considering both the Agile and Fragile
• Implementation - 10 to15 tactics to deliver the
  message to the target audience
• 3 Priority tactics

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Workshop 2 Targeting the more active over
50s??

• Suggestions as to the types of activities you
  would develop to attract the more active over
  50 year old to take part?
• How would you target these individuals?

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Thank you!

• If you would like any further information on
  anything discussed in this workshop please feel
  free to contact
• Kelly Riley, Activity Sheffield, 0114 273 5787
• Paul Simpson, Barnsley MBC, 01226 772 096