Audiovisual cooperation with professionals from third countries

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Preparatory action MEDIA International MEDIA
Mundus

• Audiovisual cooperation with professionals from
  third countries

DG Information Society and Media - MEDIA
Programme and Media literacy Unit
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PREPARATORY ACTION MEDIA International

• Preparatory action (PA) Designed to prepare
  proposals for possible future programmes
• 3 years maximum
• Budget initiated and approved (annually) by the
  European Parliament

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Stop the confusion!
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Objective and PhilosophyMEDIA International
Mundus

• Strengthen cooperation between professionals from
  Europe and from third countries
• Mutual benefit partnership
• International networking effect
• Coordinated by European professional

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008

• Activities
• Training of professionals
• Distribution/Promotion
• Cinema networks

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008TRAINING

• Training of professionals
• Opening of existing MEDIA projects to
  professionals from third countries or new
  projects
• 24 proposals
• Out of which 11 proposals selected
• 2 extensions 9 new trainings
• Partners from Canada, India, Indonesia, Brazil,
  Argentina, Georgia, Moldavia, Lebanon

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008Training - Projects

• EAVE organises 5-day workshop in Buenos Aires
  (PUENTES), focusing on the development of
  European and Latin American fiction film projects
  and on the creation of medium- and long-term
  relationships between professionals. It aims also
  at the creation of in-depth awareness of the
  audiovisual market and operating conditions,
  legal frameworks, financing, sales, distribution
  and exhibition practices in both continents.

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008Training - Projects

• Cartoon Connection will organise in Buenos Aires
  a joint training on developing and financing
  international co-produced cartoons for
  professionals from the EU and Latin America.
• TAREULA provides training to Latin American
  professionals to increase legal knowledge and
  encourages co-operation between Latin American
  and European film sectors, focusing on different
  exploitation platforms. Events take place in
  Mexico, Brazil and Argentina.

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008Training - Projects

• Film Business School Latin America has a project
  based approach and seeks to maximise the
  opportunities for interaction, consultation, and
  financing between a selected group of Latin
  American and European (co-) producers, with a
  team of influential senior industry
  professionals. There will be a four days course
  before or after the Rio film festival.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008
Training - Projects

• PRIMEXCHANGE will focus on the field of project
  development for Film- and TV Production and
  offers trans-national (potential) analysis
  regarding script analysis, market research,
  financing/funding, distribution, world sales and
  games/inter active media to independent European
  and Indian film producers. A workshop will take
  place between 25 and 29 November in GOA.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008
Training - Projects

• "LINCT" will develop a platform for information
  exchange for European and Indian professionals,
  to promote documentary co-productions as a means
  for Indo-European intercultural co-operation. The
  project will also promote an internet-based
  EU-India platform for documentaries. There will
  be an online conference and a residential
  workshop.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008
Training - Projects

• Pygmalion International is a training and
  development programme focused on audiovisual
  production for children and young people. It is
  targeted at a group of professional writers,
  directors and producers from India, the Middle
  East and Indonesia.
• EPI provides film and television training for
  Canadian and European producers, events taking
  place in Berlin and in Halifax.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008
Training - Projects

• TRAINEASTFILM The objective of the project is to
  allow participants from Armenia, Azerbaijan,
  Georgia, Latvia, Moldova, Romania, Turkey and
  Ukraine to understand the elements needed for a
  viable film project to build a deeper
  understanding of their working conditions, legal
  framework and systems of financing and
  distribution/exhibition in their own and in
  co-productions markets to explore opportunities
  for co-production and circulation of films to
  build a network contributing to the emergence of
  entrepreneurs in the region. A residential
  Workshop will be held in Tbilisi.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008
Training - Projects

• EURODOC is a training programme designed towards
  European professionals developing a specific
  documentary project. Under EURODOC International
  6 professionals from third countries' will join
  the training.
• The ACE International project consists of
  welcoming 6 experienced feature producers from
  third countries (the 2009 focus being on North
  America, South-East Asia, MEDA Area and the
  non-eligible countries at MEDIA from
  ex-Yugoslavia) at the ACE existing annual
  programme designed for European independent
  producers. First, during two days they will be
  introduced to the European film industry
  (financing, legal, tax schemes, international
  sales, distribution),

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008DISTRIBUTION/PROMOTION

• Distribution/Promotion
• Stimulate the conclusion of agreements between
  distributors/rights holders to ensure the first
  release of their films on the partners territory
• Reinforcement of publicity campaigns for first
  release
• Encourage artistic and industrial cooperation
  networks between distributors/rights holders
• 8 proposals
• Out of which 6 proposals selected
• Partners form Chile, South Korea, Bosnia,
  Mexico, China

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008DISTRIBUTION/PROMOTION - PROJECTS

• The European Producers Club will organise two
  forums on distribution and co-production in China
  and in India.
• Sofia and Sarajevo film festival will cooperate
  regarding co production platforms and programming
  of films. The project covers participants and
  films from MEDIA 2007 countries, the (none EU)
  Balkans, Russia, Turkey and possibly Argentina

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008DISTRIBUTION/PROMOTION - PROJECTS

• CINE SIN FRONTERAS Europa Distribution, the
  Rencontres du Cinéma d'Amérique Latine de
  Toulouse, the CICAE (International network of
  arthouse exhibitors) and the FICCO (Festival in
  Mexico City) launch a project between Latin
  America and Europe based on 2 objectives
• - to encourage the two-way flow of
  cinematographic works
• - to strengthen the cooperation between the
  audiovisual industries of EU Member States and
  those of Latin-America.
• Workshops will be organized in Mexico City (in
  February 2009) and Toulouse (in March 2009)
  gathering a small number of buyers/sales
  agents/diffusion professionals coming from both
  continents.

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PREPARATORY ACTION MEDIA INTERNATIONAL
2008DISTRIBUTION/PROMOTION - PROJECTS

• The DOMLA project will release 12 European
  documentaries in Chile and vice versa distribute
  Latin-American documentaries in Europe.
• The Paris project is a co-production event for
  European, Japanese and South-Korean producers.
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• EUROCINEMED promotes European and Mediterranean
  films in festivals in Cork, Warsaw, Cairo and
  Haifa.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008

• Cinema Networks
• Support to cinema networks
• Significant share of programming dedicated to
• European films in third countries
• third countries films in Europe
• 1 proposal
• Europa Cinemas, including 230 cinemas (632
  screens) in Europe and 52 cinemas (148 screens)
  from the rest of the world

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PREPARATORY ACTION MEDIA INTERNATIONAL 2008
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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Activities
• Training
• Distribution of cinematographic works
• Promotion of cinematographic and/or audiovisual
  works
• Screening of films in cinemas
• Audience

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009
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PREPARATORY ACTION MEDIA INTERNATIONAL 2009
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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Group composition
• Minimum of two independent legal entities,
  (except for extension of initial training
  projects)
• The coordinator must be a legal entity registered
  in one of the 27 EU Member States.
• At least one co-beneficiary must be a legal
  entity registered in any third country other than
  Liechtenstein, Norway, Iceland, Switzerland,
  Croatia.
• Other co-beneficiaries could be legal entities
  from the 27 EU Member States or from any third
  country.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• The coordinator is the leader of the group and
  bears overall project management responsibility.
  The coordinator acts as the conduit for all
  communications between the Commission and the
  proposal/project from its submission to its
  conclusion. The coordinator organises and manages
  the submission of a proposal. The coordinator is
  a beneficiary, who is subject to supplementary
  rights and obligations towards the Commission,
  due to his functions as liaison between the
  participants and the Commission, being
  responsible for collecting, integrating and
  submitting project deliverables.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• The co-beneficiaries are partners in the group in
  terms of technical and financial contribution to
  the work and give a mandate to the coordinator.
  They are responsible towards the Commission for
  carrying out the work under the grant agreement.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Relationships among group members may be
  regulated by means of a Group agreement. A Group
  agreement should be concluded between the members
  if they deem it necessary for the completion of
  the work. The Commission must be informed of the
  existence of group agreements.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Period of eligibility of costs
• Only costs incurred during the period of the
  action shall be considered eligible. The period
  eligibility will normally start on the day the
  grant agreement is signed by the last of the 2
  parties. As a general rule, the action must start
  between 01/01/2010 and 31/12/2010.
• If necessary, the beneficiary is allowed to start
  the action before the agreement is signed. In
  this case, applicants shall request it formally
  in the explanatory Note to the Estimated Budget.
• Only preparatory costs for the activities will be
  considered as eligible before signature of the
  agreement.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• In any case, the action submitted can not start
  before the 01/09/ 2009.
• - The action must be completed by 31/03/2011.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009
Structure of the proposal

• A proposal has three parts part A, part B and
  part C.
• Part A is a set of forms A1, A2, A3 and A4 which
  provide essential information about the proposal
  and the applicants, e.g. names and addresses of
  applicants, brief description of the work, total
  funding requested, etc. Proposal Part A must be
  prepared following the templates provided in
  Annex 1 of the Guide for Applicants.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009
Structure of the proposal

• Part B contains a description of the proposed
  project. It contains five mandatory sections
• A. Title page
• B. Project profile
• C. Information on the group
• D. Project management
• E. Results visibility and dissemination

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009
Structure of the proposal

• Part C is a set of legal documents which are
  examined and evaluated by the Commission.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Training of professionals
• Support is for training projects aimed at
  students/professionals from the audiovisual
  industry.
• The aim is to build, through a training course or
  joint training measures, a deeper understanding
  of the operating conditions, legal framework and
  systems of financing of the audiovisual markets
  in all the countries participating in the
  proposed project.
• Support is awarded either for an extension of
  projects approved under the MEDIA 2007 programme
  for initial (Option 1A) or continuous training
  (Option 1B) or for new training projects in the
  field of continuous training (Option 2).

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Who can apply?
• Option 1 Extension of continuous/initial
  training supported by MEDIA 2007
• Projects consisting of offering
  continuous/initial training supported by MEDIA
  2007to professionals/students/trainers from third
  countries are permitted.
• The application must be submitted by the
  organisation responsible for the application made
  under MEDIA 2007 (the coordinator of the
  consortium in the case of initial training).
• Option 2 Continuous training specially devoted
  to MEDIA International
• Only continuous training are eligible under this
  option. They should be directed at professionals
  with clearly proven skills and at least three
  years' experience in the audiovisual sector.
• The applications should be submitted by a group
  of minimum of two independent legal entities .

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Commission contribution
• Option 1 Extension of continuous/initial
  training supported by MEDIA 2007
• The eligible costs are limited to costs connected
  with the applicant taking on professionals/student
  s/trainers from third countries. The amount of
  aid granted may not exceed 80 of these eligible
  costs.
• Option 2 Continuous training specially devoted
  to MEDIA International
• Under this option, the Commission contribution
  will be as follows
• - up to 50 of eligible costs if the project
  coordinator is from the one of the following
  Member States Germany, Spain, France, United
  Kingdom, Italy,
• - up to 75 of eligible costs if the project
  coordinator is from one of the 22 other Member
  States,
• - up to 80 of eligible costs if the training
  takes place (even partially) in any third
  country.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Promotion of cinematographic and/or audiovisual
  works
• Support for promotion actions at the development
  or production stage to help cinematographic/audiov
  isual works access the international market
  (through pitching events, co-production forums)
  and therefore improve their distribution
  opportunities.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Promotion of cinematographic and/or audiovisual
  works
• Commission contribution
• - up to 50 of eligible costs if the project
  coordinator is from the one of the following
  Member States Germany, Spain, France, United
  Kingdom, Italy,
• - up to 75 of eligible costs if the project
  coordinator is from one of the 22 other Member
  States.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Distribution of cinematographic works
• - Facilitate and improve the distribution of non
  European cinematographic works in European
  cinemas, and, vice versa, the distribution of
  European cinematographic works in non European
  cinemas.
• - Encourage long term cooperation between
  European and non European professionals
  (distributors and/or sales agents and/or
  producers) in order to ensure and to improve the
  showing conditions of exclusive first releases of
  their own films on the territory/territories of
  their partner(s).
• - Encourage the innovative use of new
  technologies in order to improve the impact of
  marketing campaigns linked to the release of
  films in cinemas.
• - Raise public awareness, through reinforced
  information and advertising campaigns, of the
  release of European films (in third countries)
  and foreign films (in Europe).

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Distribution of cinematographic works
• Commission contribution
• - up to 50 of eligible costs if the project
  coordinator is from the one of the following
  Member States Germany, Spain, France, United
  Kingdom, Italy,
• - up to 75 of eligible costs if the project
  coordinator is from one of the 22 other Member
  States.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• SCREENING OF FILMS IN CINEMAS
• - To encourage cinema operators in EU countries
  to increase the scheduling and showing conditions
  (duration of showing and number of screenings) of
  exclusive first releases of non European
  cinematographic works, and reciprocally to
  encourage cinema operators from third countries
  to increase the scheduling and showing conditions
  (duration of showing and number of screenings) of
  exclusive first releases of European
  cinematographic works
• - To encourage the creation and consolidation of
  international cinemas networks.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• SCREENING OF FILMS IN CINEMAS
• The applications should be submitted by a legal
  entity (hereinafter called the "coordinator")
  registered in one of the 27 EU Member States. It
  should include cinemas from at least three
  European Member States. It should also include
  cinemas in third countries preferably situated in
  at least three of the following geographic areas
  
• North America (United States Canada)
• Latin America
• the MEDA area
• South Asia and South-East Asia
• North-East Asia
• European countries not member of European Union
  (other than Croatia, Iceland, Liechtenstein,
  Norway and Switzerland)
• the rest of the world.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• SCREENING OF FILMS IN CINEMAS
• The Commission contribution will be as follows
• - up to 50 of eligible costs if the project
  coordinator is from the one of the following
  Member States Germany, Spain, France, United
  Kingdom, Italy,
• - up to 75 of eligible costs if the project
  coordinator is from one of the 22 other Member
  States.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Audience
• Sustainably improve and increase the potential
  audiences for cinematographic and audiovisual
  works, and support film literacy events. Projects
  should aim at improving the integration and use
  of new technologies.
• - up to 50 of eligible costs if the project
  coordinator is from the one of the following
  Member States Germany, Spain, France, United
  Kingdom, Italy,
• - up to 75 of eligible costs if the project
  coordinator is from one of the 22 other Member
  States.

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PREPARATORY ACTION MEDIA INTERNATIONAL 2009

• Calendar
• Call for proposals 7 February 2009
• Closing date 2 June 2009
• Evaluation June 2009

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MEDIA Mundusobjectives
Cultural diversity and consumer choice
Competitiveness

Information exchange, training and market
intelligence
3 specific objectives
Competitiveness and transnational distribution
Circulation and public demand
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MEDIA Mundus PHILOSOPHY

• Mutual benefit
• Minimum three partners
• International networking effect
• Coordinated by European professional

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MEDIA Mundus POSSIBLE ACTION LINES
Information exchange and market intelligence
Competitiveness and distribution
Circulation and demand
Training
Co-production markets pitching
Screening of films in cinemas
Sales and promotion Partnerships right
holders, sales agents distributors
Broadcasters Digital platforms
Events film literacy
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INDICATIVE TIMETABLE

• Commission
• Impact assessment

• Commission adoption
• 9 January 2009

Council Parliament
Entry into force January 2011