Lights, Camera, Video

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Lights, Camera, Video!

• By Richard Naylor
• 2007 NYLA Conference

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Why USE Video?

• It is a powerful popular medium
• Some things are better communicated that way
• You reach new audiences
• It is a great networking tool
• A super staff development tool

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Getting Video Seen

• Use a Television Station
• Run a station
• Send a station video
• Other
• Streaming Video on Web Site
• Check out on DVD or VHS

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Kinds of Stations PEG

• Public Access for use by general public
• administered by cable operator or a party
  designated by franchising authority.
• Educational used by educational institutions for
  educational programming.
• Time typically allocated by the franchising
  authority or cable operator among schools,
  colleges and universities.
• Governmental programming by organs of local
  government.
• Franchising authority directly controls these
  channels.

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Getting a Station

• Work with a Municipality
• P Talk to or Lobby
• Google getting peg station
• E Talk to, work with another educational
  institution
• G Talk to as an ally
• A community has a right to one
• The rules come from the municipality or
  controlling organization.
• www.publicaccesstv.net

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Acquiring Video

• Make it yourself
• Have someone else do it
• Work with local cable

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Library System Works With Cable

• Free if they have a program
• TW had done promos for museums for 0.
• For Money if they dont
• TW partnership based on Riverway (Media sponsor)
  a kids cooking show
• ... But needed to have some money
• 6,000 for seven libraries.
• 2,500 per additional library

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Types of Programs

• PSAs
• Talk Shows
• Book Talks
• Video-i-Zations
• Theatre and art shows
• Community events
• Childrens Programs

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Types of Taping

• Multi-camera production
• Need more equipment
• Film-style video
• Takes longer to script and edit
• Can be done on a shoestring

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What You Need

• Studio or Multi-use Room
• Room, Furniture, Decor
• Lighting
• Cameras Wheeled and Portable
• Switcher
• Sound lapel, hanging, corded

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What System Costs

• To cablecast
• 75,000 to 100,000
• Production Only
• Small three camera system
• 25,000 - 30,000

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Financing

• Cable company funds Based on franchising
  authoritys agreement with the Cable Company
• Fundraising
• Library Budget

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Program Development

• The Proposal
• Target Audience
• Objectives of Video
• Decide Type of Video
• The Script (or questions/topics)

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Channel 17 Colonie

• 17 Web Home Page
• Schedule
• Program Description

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Channel 17 Colonie Regular Shows

• Colonie Close-Up w/ Frank Mauriello
• Getting to Know You w/ Robert Jaquay
• The Money Factor w/ Richard Naylor
• Focus on Health w/Peggy Mello
• Parenting in the 21st C w/ Zina Shevchic
• Benchmark w/ Judge Peter Crummey
• Forum on Safety w/ Pete Latanzio
• Noon Book Review w/Joe Nash
• Meet the Author w/ Joe Nash
• Veterans Project
• Theater w/ Bill Leone (In Production)

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Ideas for Other Uses

• Emergency Education System
• Each class once per week
• Starting test w one teacher

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