Fast Facts:

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• Fast Facts
• Born between 1982-2000 (Encompasses all
  traditional undergraduates)
• More racially and ethnically diverse than past
  generations of college students
• Many have never known life without computers or
  the internet in education
• Some are more technologically savvy than the
  professors that teach them
• They are egocentric and are labeled the
  Entitlement Generation
• Strong parental relationships, but many have one
  parent and know less about the Nuclear Family
• In their life time AIDS has always existed
• Barbie has always had a job during their
  childhood
• Attending a Coming out party is celebrated more
  than southern debutantes
• Yugoslavia has never existed in their geography
  texts

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They rarely read newspapers or, for that
matter, books. They are impatient and goal
oriented. They hate busywork, learn by doing, and
are used to instant feedback. They want it now.
They think it is cool to be smart. They want
flexibility in the classroom and in their
lives. Richard T. Sweeney
Millennial Terms Blogs (web logs) online
journals that are sometimes accessible to the
public SPAM unsolicited bulk e-mail
messages Facebook.com/Myspace.com online social
networks Text Messaging short messages sent
between mobile phones Instant Messaging (IM)
form of real-time communication between two or
more people based on typed text via
computer Podcasts media file that is distributed
by subscription (paid or unpaid) over the
Internet using syndication feeds, for playback on
mobile devices and personal computers Virtual
Classrooms traditional classroom that integrates
technology through the creation of online
classrooms or simulations Listserv electronic
mailing list that institutions use to send mass
e-mails. A listserv identifies members of a
specific group for mass communication
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Institutional SPAM The millennial generation
requires fast, efficient, and direct
communication. Millennials are dependent on
e-mail as a form of communication and
institutions must do their best to reach them at
their level. BLOGS Millennials use many outlets
as forms of communication online. Higher
education professionals need to be aware of how
students are using BLOGS, and how they can use
them to promote student communication. Online
Social Networks Facebook.com and Myspace.com are
synonymous with campus culture today. Socializing
is increasingly being done online, which impacts
campus culture and community due to a shift in
the communication style of students. Technology
and Identity Theft Potential for identity theft
impacts the entire campus, from faculty to
students. As a result of increased access to
personal information, institutions must take
preventative measures to ensure the safety of
confidential data. Classroom and Campus Wide
Technology Opportunities to develop current
practices encourage a university atmosphere that
promotes the growth of programs and accessibility
for students and faculty. Students have changed
dramatically, and practices must be evaluated and
addressed to ensure current student needs are met.
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The millennial generation is connected to the
internet constantly, and it is important for the
campus community to be extended via
technology. Emergency Alerts Oklahoma State
utilizes institutional spam to inform students
and faculty about pressing concerns for the
campus community. Recent examples include a
meningitis warning, inclement weather
preparations, and peanut butter recalls. This
fall, an e-mail requesting assistance after an
apartment fire left 27 students homeless was sent
and immediate needs were met, including housing,
books and computers.
Institutional spam would have been beneficial
during the tragic plane crash involving members
of the Oklahoma State mens basketball team in
2001. Emergency alerts via the internet are a
productive system that allows information to
rapidly reach vast numbers of people.
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• Weekly headlines Campus organizations, faculty,
  staff and students submit event information which
  is then distributed via institutional spam system
• Message from the President These are emailed
  weekly to students, staff, and faculty as needed
  for public relations

Public Information Office This office
coordinates all mass e-mails to the campus
community. It acts as a filter for
appropriateness of messages in distribution. The
office also approves e-mail listservs that
identify specific groups of students. All
listservs must be requested by faculty or staff
who typically serve as a moderator.
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Class assignments Blogging communities can be
utilized by faculty to create an online
collaborative learning environment. Students can
publish written works online and other peers can
review and comment on these projects. Also,
faculty can use these comment options to provide
feedback for students work that is in progress.
Study abroad students Students are able to
remain in contact with peers and their
institution. By posting online journals and
assignments via the web, continuous educational
needs are met that improve the study abroad
experience for those involved. Blogging about
travel and education improves the recruiting
efforts of study abroad programs, providing an
excellent opportunity for millennial
students. Recruiting for the institution A
week in the life of a successful OSU Student
would be a useful BLOG to post on the
www.okstate.edu website to incorporate with an
already effective marketing plan. By providing
tips and information specific to OSU, students
who are connected to the virtual campus community
are able to learn in an innovative way by reading
peer experiences.
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Online communities are opportunities for social
networking where individuals create profiles
providing personal information to enormous global
networks of friends and strangers. Networking
Students can identify friends, classmates, and
roommates allowing them to form a small community
before stepping foot on campus Marketing/Advertisi
ng Events and announcements are created in
online communities, reducing cost to individuals
and organizations, as well as meeting students at
their desired form of communication Virtual
Clubs/Subcultures Formal student organizations
can create separate groups within these networks.
This provides another form of distribution of
information to club members. More informal
organizations can also be created, grouping
students with common interests and allowing them
to discuss and share information.
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Migration to Campus-Wide-Identification (CWID)
Numbers With identity theft at an all-time high,
institutions of higher education are no longer
able to track students through the use of social
security numbers. As a result, CWID numbers are
being used to identify students with no risk of
virtual identity theft. This was placed into the
IT spotlight at OSU, after a laptop with
hundreds of social security numbers was stolen
after a career fair. Ability to pay
institutional bursar bills on-line Oklahoma
State University has now made it possible to pay
all bills online. This means the creation of
secure software, that prevents internet theft. We
must protect our students and families from
credit card identity theft. Administrative
concerns All technology theft issues will fall
on the administration of a university. Our
university has a Chief Information Officer which
oversees all IT security engineering and other
concerns with technology.
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iPod usage Students can be seen walking around
campus wired into headsets. University personnel
should take advantage of this as a way to
communicate with students. Faculty need to be
educated on how to use this resource and thus be
able to incorporate it into coursework. Virtual
Classroom Through programs such as Blackboard,
WebCT, and Desire2Learn, faculty can create
numerous opportunities for students outside the
classroom. They have the ability to create
classroom discussion boards, have students turn
in work online, and download course
documents. Tech Savvy Classrooms Todays
classrooms contain the ability to take students
anywhere in the world. Through tools such as
webcams and virtual simulations, students can
gain practical knowledge and resources without
leaving their seat. Examples include virtual
archaeological digs, tracking weather systems,
and virtual trading floors. This truly creates a
global classroom community. Also, Oklahoma State
University has steered away form the traditional
course catalog. All student now receive this
document on CD format, and have the ability to
flip through in a more efficient manner.
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Action Items According to Clara Lovett, former
President of Northern Arizona University, the
challenge for higher education is to refocus
energies and priorities in ways that fit the
views and behaviors of the Millennials,
especially their refusal to conform to
stereotypes about traditional college
students. Imagine A university that is
supplying its community, and the worlds, with
profcasts of classes and presentations
delivered by its talented instructors- not to
give away intellectual property but to plant
seeds of interest and to demonstrate the lively
and engaging intellectual community created by
its faculty in each course (Campbell, 2005).
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Action Items Duke University iPod Partnership
Oklahoma State University should partner with
Apple Computers to provide iPods to students when
they enter the university. Duke University has
applied this practice and is seeing vast
improvements in several aspects of the student
experience. Duke found that students had
generated more work by composing a report through
podcasting, than traditional methods. Also, they
found a higher quality of work due to the
increase in peer reviews and collaboration
through the iPod system. The iPod includes a
university calendar, fight songs, information
regarding campus life, residence halls and
messages from administrators and faculty. iPods
assist millennial students by reinforcing the
learning experience through emotionally and
intellectually preparing them for class. By
listening to a podcast of the professors lecture,
or to peer journals, students learning and
engagement increases. Funding is made possible
through partnership with Apple Computers and
attaching a 99 student fee to cover the cost of
each individual iPod.
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Action Items Improve ways the President and
Administrators Address Students Through podcasts
and reaching Millennial students via technology,
Oklahoma State University is able to improve the
student experience. Podcasts from the President
are a way to expand beyond the weekly
e-mails and alerts, and is another method of
entering the virtual world of the millennial. In
addition to current practices, if faculty and
administrators are involved in the technological
world the campus community would be more
accessible. Vice Presidents and other
administrators producing a monthly podcast would
encourage positive change in the atmosphere and
improve dissemination of information throughout
the university.
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Action Items Facebook University Freshman
orientation needs to include a Facebook-U
component to incoming students at OSU. Teaching
safety precautions and cyber civility will
encourage current students to develop their own
culture online that includes safe decision making
and holds students accountable for what
information is posted to their virtual
campus. Officers within the community need
training in how to handle harassment and cyber
stalking associated with social networking
websites. While the majority of students are
aware of privacy settings for their profile, most
do not change the settings and are unaware of the
consequences of posting all information. Cyber
civility is a pressing concern for campus
communities. The virtual world has brought about
new ways of threatening or potentially harming
another individual, and it is important to
address the appropriate measures to ensure safety
of users. Students who engage in social
networking online must be aware of legal
implications of conducting any form of harassment
over the internet.
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Action Items Professional Development and
Technology Support for faculty Current University
faculty need to be aware of the new generation of
students on campus and the technology they will
encounter. Therefore, Oklahoma State University
should begin offering professional development
opportunities for faculty and staff regarding the
new tech savvy wave of students in America. By
taking a proactive response Oklahoma State
University is providing the necessary resources
regarding changes in technology and higher
education. Also, this is a way to increase
student involvement and leadership on campus.
Undergraduate students could participate in
professional development design and even present
to faculty members on campus. This also relates
to the community outreach mission of a land grant
institution by making these workshops available
to area school teachers and the surrounding
community.
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Summary We need to create a new context for
learning. The space betweenbetween the raw
technology and the new tools, between the way
that things have traditionally been done and the
way that things can possibly be done, between the
offline and the onlinecauses the most tension
but also offers the most opportunities. -J.C.
Herz By providing a sense of the millennial
generation, college and university faculty and
administration are able to facilitate a
meaningful educational experience and provide
accurate services. Admissions processes have
shifted to online accessibility, course delivery
and multimedia designs in the classroom allow for
millennial students to utilize practical
approaches to specialized learning. Oklahoma
State University is able to be at the forefront
of similar institutions by understanding the
millennial generation and adopting practices that
recognize the need for collaborative efforts to
improve the university environment for all
involved.
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multitask, and expect to control what, when and
how they learn. Should colleges cater to them?
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