proposal for web site redesign

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• proposal for web site redesign

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Contents

• why redesign?
• the goal
• new features

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why redesign?

• Whats wrong with W2s web site?
• current look is not appealing to female clients
• lack of detailed class information and the
  inability to schedule appointments gives clients
  no option other than to call in or even visit
  other fitness centers
• no membership information
• The result
• W2 scored a low of 11 on Forrester Quick Take
  test and -5 on the Forester Web Site Review
• the client does not get everything they should
  out of the current web site

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the goal

• convey the full service, safe, and comfortable
  environment of W2
• introduce a new look for a more feminine appeal
• give useful features to help W2 clients fulfill
  their health fitness needs
• display the facilities and personnel that
  uniquely cater to the W2 customer
• bring current and prospective W2 clients into the
  doors

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new features

• new images and graphics
• coordinate with existing corporate look
• display all that W2 has to offer its clients
• personnel profiles
• help client find a trainer that fits their needs
• learn the background of their trainers and
  masseuse
• make visiting W2 a personal experience
• detailed and categorized class descriptions
• appointment scheduling

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thank you