Presentation to Portfolio Committee, Department of Sport

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Presentation to Portfolio Committee, Department
of Sport Recreation Mass Participation
Programme Cape Town June 2004 Phumza Maweni
Wayne Phillips
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SPORT for ALL History

• Operating in Development Sport in Communities
  since 1994
• Initially Facilities Based Concept as the
  Catalyst for Coaching Children
• Commenced Coaching in Cato Manor 2001
• Mid 2002 Funding Relationship with Umsobomvu
  Youth Fund
• 2003 Skills Programme commenced at Cato Manor
  (63 learners)
• Certificate Course at Tertiary Institution
• Comprehensive Life Skills Programme
• Mentorship
• Work Exposure and Experience

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SPORT for ALL
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SPORT for ALL Misconceptions

• Ownership currently 57.5 and soon to be 70
  owned by HDIs
• Governance and Management profile of Board
• Directors / Owners Self enrichment
• Invested over R10m into this concept
• Flawed Product have identified that it has
  shortcomings and supplemented these
• Non delivery only lacking a comprehensive
  deployment plan

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SPORT for ALL Future

• Consortium with Container Man Mobile Gyms
• Delivery Franchise concept throughout South
  Africa
• Training and Upskilling Trainers and
  Adminstrators
• Job Opportunities throughout communities of SA
• Laureus funded center with Starfish Katlehong
• Currently finalising partnership with Australian
  Sport Commission Active Community Clubs in
  Africa
• British Council training of young leaders
  programme life skills
• HP I-Community Centre Mokopane
• Starfish Sport Aids Orphans

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SPORT for ALL CONSORTIUM Franchise Model

• One Stop Shop multisport programme
• En-franchising empowerment through franchising
• Perfect exit strategy for 60 Umsobomvu funded
  trainees
• Involves Government, Private Sector in a Public
  Private Partnership
• Roles
• Training, Project Management and Fundraising
  Sport for All
• Supply of Sport equipment kit, Fundraising
  Container Man
• Government funding partners
• International best practices and training
  material, resources
• Perfect mechanism for a quick national rollout

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SPORT for ALL CONSORTIUM Franchise Model
SFA / Container Man Consortium Auditors to Manage
Distribute Funds
Employ trainers
FUNDS FLOW Government Corporate
Provincial Captain
Regional Captain
Regional Rights Package
SFA to train
Area Captain
Self employed
Community Captain
FUNDS FLOW Community
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SPORT for ALL CONSORTIUM Benefits

• Full Time Jobs Franchise training and standard
  maintenance
• Contract coaching positions
• Coaches receive coaching accreditation
• Coaches receive life skills training
• Fitness Center / Gym for community use - trained
  personnel attendant
• Weekly coaching and training for children and
  youth in multiple sports
• Regular competition for all participants at the
  centre
• Development of sporting champions and community
  role models
• Likely reduction in crime and juvenile
  delinquency
• Custom Designed Life skills programmers aimed at
  combating HIV /Aids and substance abuse
• Building communities from the bottom up through
  sport

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SA SPORT DEVELOPMENT a snapshot

• Responsibility currently resides with
  federations and clubs
• Focus is on Sports Development rather than SPORT
  as a TOOL for DEVELOPMENT
• Facilities based with few programmes to support
  facilities
• Little outsourcing of Development programmes
  mostly in-house
• Lack of continuity from National Academy level
  down to exposing the child to sport and play at
  school
• Questionable sustainability of programmes
• Plenty of one off sponsor and media driven
  events
• Duplication confusion of funders communities

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SA SPORT DEVELOPMENT Current Programmes
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SO WHAT DOES THIS MEAN?

• Government needs to seriously consider driving
  development this will allow the federations to
  focus on high performance
• Multi Sport perspective is needed for
  sustainability
• Linkages needed between all the independent
  programmes and governments mass participation
  programme
• Needs to be co-ordination across programmes to
  ensure that there is no longer duplication of
  efforts and resources
• Focus needs to shift from not merely playing the
  game to sport as a tool for development of
  communities and the individual
• Central long-term objective should be to make
  national teams representative of the population

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SO WHAT DOES THIS MEAN?

• Government best practice in other departments
  needs to be observed employ contractors to
  implement governments vision
• At the stage where a common programme must be
  identified and a suitable delivery agent
  appointed to ensure that this programme is a
  sustainable success
• Implementing agent needed oversee, co-ordinate
  and rollout mass participation programme
• Need to co-ordinate BSRP with communities and
  programmes
• Duplication needs to be managed and optimised
• Relationships across all levels of government

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VALUE CHAIN
Government
Federations
School Sport
Mass Participation Programme
Colleges of Education
Provincial Academy
National Academy
Foundation
Participation
Performance
Excellence
Talent Flow
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SPORT for ALL CONSORTIUM What Does it Offer?

• Experience knowledge, workable model,
  mistakes!
• Exposure across the board upskilling, capacity
  building and programmers
• Sustainability funding and leverage
• Credible partnerships, 5 years old
• Relationships ideally positioned to
  co-ordinate the various mass participation
  initiatives
• Independent
• Marketing and branding skills social marketing
• Synergies of rollout KZN expansion national
  rollout
• Unique franchising model

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WAY FORWARD - Proposed

• Internal Agreement Sport and Recreation SA
• Need for an Implementing Agent
• Sport for All / Container Man consortium
• Allocate Mass Participation Budget to Consortium
• Agree terms of appointment SRSA consortium
• Roles of SRSA, Provinces, Municipalities, other
  parties, SFA
• Budget
• Pilot Sites and extent of rollout need to be
  agreed

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We make a living by what we get, but we make a
life by what we give.  Norman MacFinan
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