Recreation Marketing

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Chapter 10

• Recreation Marketing

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Fitness and Fun

• Recreation Business
• Driven by
• Health
• Leisure Time
• Money
• Overall Goal Make people act upon their
  interests
• Get off the couch at night/on the weekends and do
  something
• Golf now targeting youth to add business

3
Trend in Fitness

• Participation in recreational sports is directly
  related household income
• Cant pay fees or buy equipment without money
• Demographics driving the trend in fitness
• Baby boomers are very active in retirement
• Title IX encouraging females to participate
• Overall awareness of health issues

4
Event Marketing

• Businesses that choose to sponsor events must
  choose wisely
• Demographics of participants/customers must match
• Motorola sponsoring a Skateboarding event??
• Image of the event must enhance the image of the
  sponsor

5
Predicting the future

• Businesses attempt to predict future recreational
  sports that will be popular
• Today's big sports Inline skating, mountain
  biking, snowboarding
• None of these existed 20 years ago
• Snowboarding
• Indoor snowdomes
• SnowWorld in Amsterdam draws 400,000 fans per
  year.

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• http//www.snowdome.co.uk/