Cancer Research UK

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Cancer Research UK

• Worlds largest independent organisation dedicated
  to cancer research
• Research into how to prevent, diagnose and treat
  different kinds of cancer

• 3,500 scientists and doctors and a research
  budget of 257 million in 2006

• 1 in 3 people will be diagnosed with cancer at
  some point in their life
• Each year 270,000 people in the UK will be
  diagnosed with cancer

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Cancer Research UK

• 19 of the population named cancer as the health
  issue they are most concerned about.
• Cancer Research UK was listed as the 19th most
  respected brand in the UK the only charity
  listed in the top 50!

• All the money raised by Race for Life 10K
  events goes directly to Cancer Research UK, to
  fund the charitys work into the prevention,
  treatments and cures for cancers that affect both
  men and women.

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Cancer Research UKs Fundraising Events
Race for Life
Cancer Research UK 10K

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Cancer Research UKs Race for Life
5k walk, jog or run for women only
280 events across the UK
Events take place May - July
75 people had heard of Race for Life - the
London Marathon was the only event to score
higher with 78

Figures taken from a prompted awareness survey
- March 2006
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Cancer Research UKs Race for Life
Began in 1994 One event in Battersea 680 women
took part

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Cancer Research UKs Race for Life
Race for Life in Berkshire
5 events 15,500 participants Over 1.3 million
will be raised for Cancer Research UK

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Cancer Research UKs Race for Life
Who Takes Part in Race for Life? ABC1 Female Aged
between 25 and 44 Take part with friends and
family members
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Cancer Research UK 10K
Unique series of 10k events Open to both men and
women Over 16 yrs to take part 34 spectacular
venues across the UK Events take place in
September October UKs largest 10k series

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Event History
Cancer Research UK 10K

• Began in 2003
• Three events
• 2,615 participants
• Raised 139,000 for Cancer Research UK

In 2007
36,000 participants 3.8 million for Cancer
Research UK

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Cancer Research UK 10k
10k in Berkshire
Dorney Lake 28th October 2,000 Men Women Over
175,000 will be raised for Cancer Research UK

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Cancer Research UK 10K
Participant Demographic
40 Men 60 Women ABC1 25-40 year olds People
that are new to running or just do it for fun!
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Cancer Research UK and YOU

• Cancer Research UKs Race for Life and 10K
  series fundraising target is over 1.4 million in
  Berkshire
• Sport and active recreation needs to increase by
  1 each year in Berkshire
• Working together to use the existing workforce
  and infrastructure, we can achieve both aims with
  relatively little additional investment

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Cancer Research UK 10K

• Involvement with Cancer Research UKs Race for
  Life and 10K series will
• Help to reach a key target audience - women
• Provide opportunities for the existing workforce
  to support over 17,000 local participants by
  forming training groups prior to the events
• Increase opportunities to sustain the levels of
  involvement in active recreation through further
  group activities after the events
• Provide Cancer Research UK with links to the
  participants for the purpose of driving home our
  fundraising message

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Case Studies
Jean Hanson from Slough used to watch people out
running and then see all the 'Race for Life'
signs around and just wish them well.  Never did
she think that one day she would be doing this
race for her mother. She raced for the first
time last year and is currently training for her
second race this year. 
Tanya Cox found that running provided her with a
release when her husband was diagnosed with
Hodgkins disease. She says it helped helped her
not only to get fitter but gave her a mental
release from the trauma shed been through. She
has continued to run since taking part in Race
for Life.
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