Trends In The Wireless Public Access Market

1
Trends In The Wireless Public Access Market
2
Wav Wireless Outfitters

• Value Added Distributor
• Customers include
• Value Added Resellers
• Wireless Internet Service Providers
• Systems Integrators
• Hot Spot Operators

3
Company Background

• Focused on providing its customers with
  complementary wireless technologies
• Product lines include
• Fixed Wireless Broadband
• WiFi Access Points and Client Devices
• Wireless VoIP Telephony Systems
• Mobile Computing and Data Collection
• RFID Tags and Readers
• Power Over Ethernet

4
Product Lines
5
Trends in the Wireless Public Access Market

• Proliferation of wireless ready devices, new
  revenue opportunities and potential for gains in
  worker productivity are driving the demand for
  wireless internet access in public places

6
Drivers

• Mass Adoption of WiFi Standards
• Reduction in Cost of Wireless Technology
• Derive Additional Benefits
• WiMax Fixed and Mobile Standards
• VoIP
• Public Safety Concerns
• Advertising and E-commerce Opportunities

7
Mass Adoption of WiFi

• Proven standard approaching 10 years old
• Mass adoption in enterprise, SMB, home and public
  access markets
• Wireless security issues being addressed with new
  encryption and authentication standards
• Most laptops today ship with WiFi inside -
  Centrino
• Interoperability

8
Reduced Cost of Technology

• First WiFi Access Points sold for 3000
• Today WiFi Access Points 30 - 800
• Wireless NICs can be built in to virtually any
  computing device and video cameras
• Enhancements in data rates, security and
  functionality
• QoS enhancements allow for WiFi to carry new
  voice and video applications

9
Reduced Cost of Technology

• Widespread WiFi Availability to the Public
• Hotels
• Restaurants and Fast Food
• Coffee Shops
• Mass Transit (trains, planes and buses)
• Downtown Areas
• Kiosks
• Enterprise Guest Access

10
Better Customer Service

• We are constantly striving to improve the
  guest experience to ensure that our customers
  continue to return. Providing our guests with
  easy access to the Internet throughout our public
  areas and guest rooms gives us a real
  differentiator in this ever competitive market,
  said Simon Downes, Sales and Marketing Director,
  Swallow Hotels and Inns. In addition, we felt
  that the wireless option gave guests increased
  flexibility throughout the hotel and also offered
  us the potential to deploy additional
  applications in the future.

11
Derive More Benefits

• Wide market adoption in traditional enterprise
  supply chain applications
• Enhanced QoS capabilities allow for use of
  wireless LANs for data, voice and video
• Employees spending less time at desks More
  mobility is required
• Requirement for WiFi to be available outside the
  office or home
• Ability to get broadband to remote places with
  wireless technology

12
WiMax

• Expansion of wireless internet service to
• Homes and business
• Metro Area coverage for mobile workers
• Opportunities for new service providers to emerge
  as customers want wireless service wherever they
  go
• Major commitments made on supply side
• Compliance and Interoperability testing starting
  in October for Licenced WiMax Products

13
WiMax

• New entities that may elect to provide
  high-speed data, voice and video services using
  WiMAX technology include municipalities, power
  companies and various large conglomerates, such
  as Walmart, Federal Express and the U.S. Postal
  Service, according to Fox Consulting Group.

14
VoIP

• Employees spend 2.5 hours per day away from
  their desks and that is increasing
• -Nortel 2001
• Average of 25 of employees spent at least 20
  of their time away from their desks-and is
  expected to rise to 34 within 2 years
• -Sage Research 2002
• Average number of mobile workers in companies
  surveyed is predicted to grow 40 by 2006
• -Infonetics Research 2004

15
VoIP

• Will drive demand for further WiFi/WiMax
  availability
• Will add voice capability to many computing
  devices
• Will force the integration of Cellular and
  WiFi/WiMax radios in mobile phones
• Will create opportunity for new service providers
  to host telephony servers
• Is driving down the cost of telephony for
  business and home users

16
VoIP

• VoIP access creates the need for more wireless
  service to be available in many more public
  places
• Restaurants
• Grocery Stores
• Book Stores
• Hotels
• Mass Transit Hubs
• Municipalities/Downtown
• Doctors/Dentist Offices
• Car Dealerships
• Hospitals

17
Public Safety Concerns

• Safety on mass transit systems
• Cost and ease of implementing security cameras
• Work while you commute
• EMS and public safety applications
• Access control

18
Advertising and E-Commerce Opportunities

• Municipalities, mass transit, hot-spot, kiosk and
  WISP operators will derive income from
  advertisers looking to sell goods and services
• More free wireless internet availability
• Create new opportunities for advertising and
  on-line shopping while people are outside the
  home or office

19
Advertising and E-Commerce Opportunities

• Train riders will soon be able to send and
  receive e-mail, surf the Web, download real-time
  train schedule updates, view programming on TV
  screens and use the Internet for phone calls and
  videoconferencing. The train ride will become a
  moving workstation, while also offering
  entertainment to leisure-minded passengers,
  making the commuter train experience more
  productive and pleasurable.
• -Metro Magazine April/05

20
Enhancements in APs

• Virtual APs allow Providers to Set Up Public and
  Private Services
• Enhanced Wireless Security and QoS
• Consolidation of Back-End IP Processors

21
Virtual Access Points

• Virtual Access Points
• Offer up to 16 different SSIDs
• Each can be broadcast or hidden
• Each has its own wireless security policies
• Each has its own QoS level
• Centralized remote management of WLANs

22
Enhanced Standards-Based Security and QoS

• AES Encryption has not been broken
• Authentication more sophisticated
• VPN termination in AP
• Adoption of WMM (WiFi Multi-Media) standard
  supports reliable data, voice and video QoS

23
Reduced Cost of Providing Service
Consolidated IP Packet Processor
24
Summary

• Public is demanding wireless access anywhere,
  anytime
• Need for wireless infrastructures to support both
  internal and public access applications APs
  need to be more sophisticated to handle internal
  and customer apps
• New and existing applications are driving further
  adoption of WiFi based products and will cause
  rapid adoption of WiMax in some segments of the
  market
• Advertising and E-Commerce opportunities will
  make public wireless access free in many public
  places