Industry

1

Industry Observations
Patrick Bernau Industry Marketing Manager Fuji
Xerox Australia
2
Information Revolution
 If you dont know where you re going, at
least you must know where youre from 
African Proverb
Digital Computer
Gutenberg 1st Book Printing (Bible)
Book Publication
Web Portals
Writing Invented
5000 years
500 years
50 years
5 years
Due to the Internet, the Information Revolution
is becoming an explosion.
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Storm of Change

• Continuous / Discontinuous Developments
• Banking - Branch/ATM/Phone/Internet
• Communication - Post /Telex /Fax / e-mail
  /Internet
• Entertainment - 45s/LP/Cassette/CD/DVD/MP3
• Today is about AWARENESS and TIMING

4
New Challenges in Publishing
On-Line Bookselling
New Media Options Development of New titles
Author Publisher Printer Distributor Bookstore
Getting People to Read More Competing
distractions
Price inelasticity
Protect Intellectual Property- Rights
New Relationships in the Publishing Supply Chain
5
Market Segmentation
El-Hi Texts
Religion
Profess- ional
College Texts
Juvenile
Journals
Ref
Trade
Music
STM







Scientific, Technical, Medical
Professions (Law, Acctg)
Elementary High School Texts
Reference Books
Societies, Scholarly Monographs
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Imagine the Possibilities A New Business
Model for Publishing. Multi-path Publishing
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Multi-Path Publishing Which combination of
format, distribution channel and production
point best delivers on the customers need
Qty
Format
Customer
Retailer
Distributor
Publisher
Creator
2000 PUSH Channel
Traditional All formats
p
p
p
f
returns
Channel Push
25 To 1000 per run
Paperbacks A4, C5 etc Perfect Bound Part or whole
d
d
f
F
Regional Printing
Market Pull
1 to 50
Paperbacks A4, C5 etc Perfect, Comb Bound, Part
or whole
d
f
F
In Store Printing
1 to 10
Paperbacks A4, C5 etc Comb Bound, Part or whole
F
f
F
Customer Printing
1
eBooks, Any, Part or whole
e
F
f
F
E- Delivery
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Internet Creates a New Publishing Community
9
Internet Revolution Tools for the New Publishing
Age
10
Consumer access to Works
11
Details of the Work
12
Ordering a Work
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Traditional Publishing Value Chain
Publisher
Author
Printer
Warehouse
Retail Stores
Distributor
Consumer
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Supply Chain Analysis - Current
Key Business Process
Book Production via Offset Print Process
Current Value Chain
Distribute
Reprint Decision
Take Book Out of Print
Pre-Publication Prep
Production Print Bind
Plate Prep Setup
Distribute Current Demand
Evaluate Backlist
Remainder Inventory
Author Contracts
Tasks
Offset Print gt1000
Warehouse Excess Production
Generate Reprint Order
Write Off Inventory
Book Editing Design
Bind gt 1000
Process Returns
Pre-press processing
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Evolving Publishing Value Chain
Publisher
Printer
Author
Warehouse
Wholesaler Distributor
Distributor
Consumer
Store
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The Re - Engineered Supply Chain
Key Business Process
Book Production via Digital Print Process
Distribution
Production
Revised Value Chain
Pre-Publication Prep
Take Book Out of Print
Reprint Decision
Distribution
Production
Remainder Inventory
Plate Prep Setup
Distribute Current Demand
Evaluate Backlist
Author Contracts
Tasks
Print as Required
Inventory Excess Production
Generate Reprint Order
Write Off Inventory
Book Edit Design
Process Returns
PrePress process
Bind as Required
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Digital Print fit with Internet Ordering
No. of Titles
Reprints Out of Print Lost Revenues
New Titles New Revenues
Traditional short runs
Business as usual
1 100 1,000
5000
Run Lengths
Book-in-time
Continuous Feed
6180
Offset
Viewable distribute / print of a book.
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Business Opportunities for Publishing

• Reduce capital and profit affects of
  warehouseing, inventory, remainders, and
  write-offs
• Accelerate time to market for new titles and
  reprints by digital printing of Comps, Reviews
  and finished product.
• Capture new revenue on existing properties ---
  republish Out of Print titles
• Minimize risk on new titles --- test the market
• Repurpose existing material into Custom Book
  offerings
• Reduce shipping costs by Distribute Print work
  flow
• Develop a multiple purpose digital book asset
  resource
• Profit from development with continuous and
  discontinuous product offerings where appropriate.

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Infrastructure Proposition for Publishing
To
From Print to Stock
To
Print on Demand
To
From Print Distribute
To
Distribute then Print
To
From Mass Production
To
Book Customisation
To
From Bricks Mortar
To
Clicks Mortar
From Physical Books
To
Usage Rights Licenses
Generate revenue and margins today while
investing in the New Publishing infrastructure.
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Digital Print Services Publishing Today
From Make-then-sell to Sell-then-make