TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM

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MU301 Multimedia In Business Industry

• TROGGS MULTIMEDIA MOBILE SURF REPORT SYSTEM

Proposal by Simon Anderson S0308820
2
AGENDA

• INTRODUCTION TO TROGGS SURF SHOP
• SURF SHOP PRODUCTS AND SERVICES
• CURRENT USES OF MULTIMEDIA
• THE PROPOSAL FOR A NEW MULTIMEDIA PRODUCT
• COSTING
• PROBLEMS/ISSUES
• CONCLUSION
• QUESTIONS/DISCUSSION
• REFERENCES

3
THE COMPANY

• Company Troggs Surf Shop
• Company Size 4 Stores
• Sector Retail Leisure
• Location Portrush
• County Antrim
• Northern Ireland

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SURF SHOP PRODUCTS AND SERVICES

• Troggs Surf Shop has been providing a range of
  quality surfing products and services to its
  customers for almost 30 years.
• As Ireland's premier surf shop Troggs Surf Shop
  offer the largest range of surfing equipment,
  clothing and accessories in Ireland. Brands such
  as Billabong, Rip Curl, Quiksilver, Roxy and many
  more.
• Troggs Surf Shop provides wetsuits, board hire
  and surf lessons.
• Troggs are currently developing a photography arm
  of the business

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CURRENT USES OF MULTIMEDIA
In April 2004 Troggs Surf Shop made a significant
investment in an online store and content-rich
website.

• This extensive web site includes features such
  as
• Blog
• Online Gallery
• RSS News Feeds
• Surf Cam
• Pod Casting

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THE PROPOSAL
Introduce a Mobile device compatible surf report
service which delivers detailed surf reports to
customers mobile handsets in the following forms

• Text message surf weather reports from a chosen
  beach
• Web Cam Image updated every 2 minutes
• Video footage from chosen beach
• Advertising News alerts opt in.

The service will be delivered to the customers
phone daily and updated twice daily.
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THE TARGET MARKET
Due to the nature of the product the service
would be targeted at the following users

• Water users surfers, windsurfers, kite surfers,
  sailors etc.
• Land sailing,Kite flying Land boarding
• Dog walkers

This service has a potentially large base of
custom and Competition for a similar local
service does not exist.
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THE PROTOTYPE IN ACTION
Lets see the product in action
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HOW IT WORKS
SMS GATE WAY In order to receive and broadcast
messages, Troggs will need to sign up to a
company who will provide this communication gate
way. The gate way host provides the software and
database that will allow Troggs to easily manage
and control the SMS service. A gateway enables
the sending of text and multimedia messages
between the internet and mobile handsets.
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HOW IT WORKS

• THE APPLICATION
• Desktop application compatible with both PC MAC
  allows
• Allows Troggs to send SMS, MMS to Individuals or
  Groups
• An easy online system allows content management
  and uploading
• fresh reports.

• THE DATABASE
• Software is built around a central database of
  clients in order to broadcast messages,Email and
  Newsletters/Alerts. The contacts can be imported
  from another program such as Outlook and easily
  updated.
• Allows distribution lists and sorting of
  subscribers etc.

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HOW IT WORKS

• DELIVERING THE SURF REPORT
• The user texts the keyword ie. westbay or sign
  up online as a subscriber.
• Keyword is sent to server /database
• Database retrieves keyword query
• Database sends requested content to users phone

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CLIENT MANAGEMENT

• A virtual number is set up which
• Allows customers to sign up, communicate and
  purchase single reports.
• Clients who text to the service are added to
  groups / mailing lists depending on the service
  they have requested.
• Received texts can be forwarded to a given email
  address.

13
COSTINGS (TROGGS)
The following table is a summary of the
average running cost of Troggs SMS
Pricing based on quotes received from hosting
companies this cost could be variable
14
COSTINGS (TROGGS)
The following table is a possible choice of
service plans for the subscription service.
15
COSTING (Customer)
The following table is a summary of a pricing
strategy aimed at Troggs SMS subscriber / single
users
Pricing based on clients subscribing to the
service or using the service as a pay per text.
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HOW IT WORKS (MAKING PROFIT)

• SMS/REVERSE BILLING
• Message recipients will be billed for each
  message and this will
• Show on their mobile phone bill as Troggs Text
• UK mobile operators offer premium rate messaging
  service. Mobile users
• will be charged 0.60 for receiving
  messages. The mobile operator
• charges the user for the message and
  shares the revenue with Troggs.

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PROBLEMS / ISSUES TO CONSIDER

• Training a service administrator / Manager will
  be required
• Surf / Weather reporters gathering the media and
  content daily
• Service start up costs and implementation
• Customer satisfaction
• Ensuring service is always live throughout the
  year
• 100 commitment to the service will be required
  by Troggs

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CONCLUSION

• A valuable addition to the existing
• multimedia products
• A potential cash cow for the business
• Positive marketing and advertising tool for
  Troggs, reaching out to new markets

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ANY QUESTIONS
Please feel free ask questions and express
your opinions on the todays proposed product.
Commercial viability?
?
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REFERENCES
http//www.troggs.com http//www.k2-media.com
http//www.kapow.co.uk/