KEY FACTS

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KEY FACTS Joint Venture between BSkyB and AE
Television Networks Available in 8 million UK
cable and satellite homes Transmission times
0800-2600 daily Launched 1st November 1995 Core
Audience - ABC1 Men
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THE HISTORY CHANNEL IS Exciting Relevant Compell
ing Informative Entertaining
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A BROAD VARIETY OF PROGRAMMING Warfare Technolo
gy Modern Ancient Drama Crime
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THE PROGRAMMING STRATEGY 9 hour primetime block
begins at 17.00 Repeated once on following
day Thematic months and regular thematic
evenings Anniversaries and event programming by
day or week On air from Midnight to 2am Special
Events Drama and feature films
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SCHEDULE ORGANISED THEMATICALLY
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THIS YEARS SUCCESSES Longitude Great Military
Blunders The Men Who Killed Kennedy Holocaust
The Untold Story Sink The Bismarck Dambusters
The Untold Story Shackleton Jack the Ripper
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MARKETING STRATEGY... Brand Awareness Advertising
- Outdoor, Television, Cinema, Print,
Radio Tune-in Tactical Campaigns - radio,
print Direct Marketing Press and PR Community
Projects Contra Marketing with Key Communications
Partners
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An Integrated Marketing Campaign Crime Night
National Campaign to reach commuters in cars
Premium sent out to key press contacts with press
release
Outdoor Campaign 96 48 sheets in key commuter
sites
Leaflet displayed in UK Crime Attractions
6 Sheets in 340 UK Train Stations
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Community Projects The Family History Project
The History Channel marquee at English Heritage
Event
People talking to historians in the marquee
Posters in English Heritage Sites and Libraries
1 million leaflets distributed
Project website featuring online family tree
builder, competition entry, resident expert,
events guide, how to information
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KEY COMMUNICATIONS PARTNERSHIPS INCLUDE...
English Heritage National Gallery Royal
Armouries The British Museum Public Records
Office Historic Royal Palaces The National
Trust Imperial War Museum The Royal British
Legion Royal Horticultural Society National
Maritime Museum
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VIEWER LOYALTY
The History Channels quarterly newsletter goes
out to over 35,000 subscribers
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ONLINE MARKETING... Website _at_ www.thehistorychanne
l.co.uk 14,000 site members, 3.5 m page
views Email marketing to database Co-branded
competitions Online PR campaigns
Monthly email newsletter to 10,000 subscribers
Competition section on the website
Programme promotion on thisislondon.co.uk
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WHAT VIEWERS SAY ABOUT THE CHANNEL please go
on making great programs for someone who loves
history, watching The History Channel is like
heaven. - CPol105813_at_aol.com ...as the best
and most informative channel available, I have
found thevariety and range of programming
inspiring - dabcdwood_at_thefreeinternet.co.uk Kee
p up the good work, too many good programs!! -
richmike_at_eurobell.co.uk As recent subscribers
to Sky we are firmly hooked on The History
Channel - john.whitehead_at_rdplus.net May I
congratulate you on a superb service. It gives me
a great deal ofpleasure to tell people who think
cable and satellite television isn't worth having
just what they are missing! -
davidacooper_at_talk21.com
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THE HISTORY CHANNEL REGULARLY APPEARS IN TV GUIDES
The Independent
The Times
The Times
The Guardian
The Sunday Times
The Sunday Telegraph
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WHAT THE PAPERS SAY ABOUT THE PROGRAMMING A
truly unique perspective on Hitlers war
machine. -Legion (Royal British legion
Magazine), September 2003, Hitlers War Episode
one of this classy, superbly cast mini-series
joins the President on election night as he
nervously awaits the results. -The Sunday
Telegraph, August 03, Kennedy The
ever-entertaining Peter Woodward is the host for
this lively series charting the various stages of
human conflict. -Daily Mail, August 03,
Conquest this entertaining educational romp
skips from the Spanish civil war to the age of
the rocket, then back to AD622 in search of
chronological thrills the zest with which it
deploys its fascinating facts and learning
betrays a charm rare in such determinedly fun
fare. -The Sunday Times, July 03, This Week in
History This excellent documentary explores how
his death at the hands of right wing fanatics
effectively destroyed Indias hope of avoiding a
cycle of inter-communal violence that continues
to blight the country to this day. - The Times,
July 03, Mahatma Gandi
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THE HISTORY CHANNEL HAS A STRONG ABC1 VIEWER
PROFILE
BARB TNSofres Infosys Sep Oct 2003 0800-2600
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THE AUDIENCE IS PREDOMINATELY 35...
BARB TNSofres Infosys Sep - Oct 2003 0800-2600
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THE AUDIENCE IS PREDOMINATELY MALE...
BARB TNSofres Infosys Sep - Oct 2003 0800-2600
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• THE HISTORY CHANNEL OFFERS ADVERTISERS
• Association with a highly respected UK television
  brand
• A highly efficient marketing vehicle for
  targeting ABC1 Men
• Intelligent, innovative, integrated cross media
  branding strategy
• An audience which is already interested in many
  specialist brands
• Efficient media solutions for specialist brands
  who cant afford wastage