Design Concept Rationale

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Design Concept Rationale

• Monday, 6 June 2005

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• Professional and clean structure
• Semi-symmetrical aesthetic
• Corporate appeal
• Information architecture on left to sustain
  future growth of the site
• Focuses on member centric services ie events and
  news
• Colour palette draws from the Blue logo and uses
  yellow contrasting highlights

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• People friendly, inviting and intuitive
• Younger audience appeal.
• Softer, round edges
• Added depth and highlights by using gradients
• Experiments with new colours to support blue from
  logo

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• Fun, edgy and modern
• Glossy marketing feel
• Two dimensional design utilising block colours
• Employs open white space
• Illustrative approach

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• Modular design
• Revised Information architecture to free up space
  (Less Cluttered)
• Introduction of image buttons for quick access to
  specific areas of interest

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• Stable and durable i.e. will not date quickly
• New logo incorporated
• Textured background applied to header
• Revised colour palette - 2 toned approach
• Accessible, acknowledged and respectable
• Drop down menu to select State based news
  events