Concept

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Concept

• LeisurEXPO is the first specialized fair in
  Romania providing the perfect means for
  exhibiting premium product categories destined
  for relaxation and spending outdoor spare time.
• The premium products exhibited represent the
  ideal solution for completing the environment of
  the dwellings from luxury residential areas.
• LeisurEXPO Innovation relating between service
  providers and customers, in a direct and
  impartial manner.

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BackgroundLeisurEXPO 2008

• The first edition LeisurEXPO took place between
  July 3rd - 6th, 2008, in Baneasa Shopping City
• For a period of four days, LeisurEXPO reunited
  both premium products dedicated to spending
  outdoor spare time as well as demonstrations with
  motorbikes and tuned cars
• LeisurEXPO offered its visitors a new lifestyle
  concept, defined by the renowned brands present
  at the exhibition Harley Davidson, M Car
  Distribution (Mitsubishi Motors), Suzuki Motors,
  Hydroline or Romantic Garden
• The special partner of the fair was Augusta
  Motors.

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LeisurEXPO 2009

• Period June 18th 21st, 2009
• Venue Constitutiei Square
• The venue of the exhibition is a central area of
  Bucharest, thus facilitating its visiting by a
  large audience.
• LeisurEXPO fair profile - the first manifestation
  of its kind in Romania, where the offer for
  outdoor and luxury entertainment is presented to
  the audience in the open air, in a high traffic
  area brings so much more image and attraction
  to the center of Bucharest.

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Target

• Exhibitors
• 1. Producing and/or importing companies for
• Boats / Nautical entertainment equipment
• boats, trailers, boat engines, pneumatic boats,
  swimming pools, floating boat-houses, nautical
  equipment and accessories, fishing equipment,
  adequate sports clothes, modern navigation
  equipment
• Furniture / accesories for terraces and gardens
• Camping furniture
• Inside and outside plants, seeds, seedlings and
  saplings
• Sports items
• Playing accessories for children in the open air
• Auto-moto (ATV, scooters, motorcyles, offroad
  vehicles, cabrios etc.)
• 2. Companies offering landscape design

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Target

• Visitors
• The exhibition is addressed to active, educated
  persons, with high incomes, luxury
• embracing, eager to discover new methods for
  spending their spare time
• company managers and top management
  representatives from fields such as financing,
  banking, legal, insurance, medical, artistic,
  advertising, etc.
• businessmen
• officials
• personalities from various fields etc.

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Development

• LeisurEXPO represents a good opportunity for
  exhibitors in reaching their marketing and public
  relations objectives starting from generating
  and increasing the sales, launching of new
  products up to constructing the company image,
  maintaining the relationships with the customers
  and finding new distribution agents.
• The exhibitors will have the occasion of meeting
  both the wide audience as well as the
  representatives of the companies interested in
  acquiring and distributing the products within
  the major shops and specialized supermarkets.
• The companies present, the most important in the
  targeted fields, will be able to create, within
  the fair, an exhibiting environment as close as
  possible to the real location, benefiting as well
  from the proximity of the adjacent products, to
  be found as well within the exhibition.

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Promoting campaign

• Monopoly TV campaign (airport screens,
  including)
• Broadcasting campaign for video spot on led
  screens in the central locations of Bucharest
• Meshes in the high traffic areas of Bucharest
• Advertising panels
• Radio spot
• Press layouts in central publications, glossy
  magazines for women, men, media and life style
• E-banners on websites accessed by the targeted
  persons.
• Promoting period May 15th June 21st, 2009

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Exhibitor package

• Exhibitor package unbuilt area (minimum 9 sq.m.)
• electricity and water sources connection
  (consumption included)
• listing in the participants list on
  www.leisurexpo.ro website
• listing with the contact data in the exhibition
  catalogue A5 format (2.000 copies)
• 50 invitations to the exhibition/exhibitors area
  
• Price for exhibitor package 1 90 Euro / sq.m.
  VAT
• Price for exhibitor package 2 (tent included)
  100 Euro / sq.m. VAT

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MAP
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Contact

• Plus Media
• Contact person Felicia IORDACHE
• Telephone [phone] Fax 4-021
  242.15.71
• GSM 4 0744.666.712
• E-mail feliciaiordache_at_plusmediacom.ro
• Creative Brand Communication
• Contact person Cristina UDRESCU
• Telephone [phone] Fax 4
  021.232.0448
• GSM 4 0724.364.843
• E-mail cristina_at_creativecom.ro