Michelle Moreton December 8, 2005

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Michelle MoretonDecember 8, 2005
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• Literature Review
• The Method
• Anticipated Results

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• Blog (n).Short for Web Log
• An interactive online journal that allows people
  to post comments about entries.
• 10 million bloggers
• 32 million blog readers

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• Corporate America
• The Government
• Mainstream Media

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• Positive
• Creating blogs in order to reach consumers
• Blogs pass information along rapidly
• Negative
• Employees post confidential Corporate
  information
• Reprimanding employee bloggers

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• Bloggers given press credentials at conventions
• Internet campaigning
• FEC steps in

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• Trent Lotts questionable comment
• Memogate
• What the mainstream media doesnt cover

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RQ1 What power do blogs have to affect change
in Corporate America? RQ2 What is the
relationship between blog regulations and an
organizations social image? RQ3 What effect do
bloggers have on political agendas and government
policies? RQ4 What effect do bloggers have on
mainstream media outlets? RQ5 What are the
expectations of blog publishers? (agenda changes,
media coverage)
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• What power do blogs have to affect change in
  Corporate America?
• Examine organization policy changes
• Look at 2000 policy
• Look at 2005 policy
• Specifically noting the changes regarding
  employee information sharing over the Internet

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• What is the relationship between blog regulations
  and an organizations social image?
• Random sample of 300 age 18-45
• Pretest/Posttest design
• Give Preliminary survey to assess opinion of
  company
• Then a Situation survey with information
  regarding the organizations blog policies and
  firings

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What effect do bloggers have on political agendas
and government policies? Textual analysis of
blogger and viewer comments on John Kerrys and
the GOPs official websites Analyze speeches and
debates by Kerry and Bush
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• What effect do bloggers have on mainstream media
  outlets?
• Systematically analyze three major network news
  programs and three popular blogs
• Assess how many stories the blogs covered vs.
  how many the MSM covered
• Find out the correlation between blog stories
  and news stories

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• What are the expectations of blog publishers?
• Request Interviews with 20 popular bloggers
• Send out email interview or arrange IM interview

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• Both positive and negative affect on
  corporations
• People unfamiliar with blogs will remain neutral
  while others will react negatively
• Definite correlation between blogs and political
  agenda
• Blogs keep mainstream media outlets on their
  toes
• Not sure what bloggers will say

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• Literature Review
• The Method
• Anticipated Results