Rapid Response in an EmployerDriven Demand System:

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Rapid Response in an Employer-Driven Demand
System A Case Study on How to Capitalize on
Incumbent Worker Funding Opportunities
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Peter F. Drucker, 2002

• The continuing professional education of adults
  is the number one growth industry in the next
  thirty years, but not in the traditional form.
• (Managing in the Next Society, pp.68-69)

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Session Overview

• Show Me the Money! Review of PA Workforce
  Development
• Developing Partnerships
• Improving Healthcare Through Supervisory
  Development A Case Study on Rapid Response
• Innovate or Die? Implications for Continuing
  Education

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Show Me the Money!

• JOB READY PA
• Strengthen PA Industries/Create Industry-Led
  Training Strategies
• 15M for Industry Partnership Training

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Partnership Development

• Inception of Healthcare Industry Partnership in
  South Central PA
• Establishing Training Priorities Criteria
• Forming Industry-Education Partnerships

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Partnership Development

• 7 TEAMS
• Marketing Team
• 2 Curriculum Development Teams
• Site Coordination Team
• Registration Team
• Instructor Team
• Survey Research Analysis Team

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Improving Healthcare Through Supervisory
Development CASE STUDY Marketing Team
Develop program identity marketing
strategy Multi-faceted campaign Aggressive Multipl
e partners
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Improving Healthcare Curriculum Development
Team 1

• Core Curriculum
• 36 learning objectives across 10 topic areas
• 3 6-hr sessions, classroom-based
• Experiential design
• Pre-work IDP
• Pre-Post testing
• Daily evaluations
• Pilot-testing
• Penn State CEUs

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Improving Healthcare Curriculum Development
Team 2

• Train The Trainer program
• Curriculum development
• Trainer selection criteria
• Other

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Improving Healthcare Site Coordination Team

• Flat fee per program
• Open/close programs
• Make catering room arrangements
• Collect attendance, evaluations, data forms
• Assist w/ marketing
• Other

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Improving Healthcare Instructor Team

• Instructor selection criteria
• Lead instructor-role
• Core instructor team
• Diversity instructor team
• Instructor orientation
• Instructor mentoring
• Other

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Improving Healthcare Survey Research Analysis
Team

• Analyze pre-post tests
• Conduct employer survey
• Reporting

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Improving Healthcare Registration Team

• Flat fee per program
• Scheduling
• Process registrations
• Print and distribute student materials
• Report evaluation summaries data for Labor
  Industry
• CEUs

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RESULTS

• Demand exceeded capacity before rollout
• Received addtl funding to expand delivery
• Total budget 500,200
• Expanded access to acute care managers
• 1 pilot, 35 regular programs, 2 Train The
  Trainers conducted

• 827 enrollments
• 651 completers
• Mean evaluations
• 4.22-4.76
• Significant improvement in mean test scores
  (p.000)
• Employer survey mean scores 2.82-4.11

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KEY TO SUCCESS

• Listen to the customer (industry) exceed their
  expectations.
• Its all about relationships!
• Adopt entrepreneurial, business approach.
• Flexible
• Price competitive
• Whatever it takes attitude

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• NEXT STEPS
• Preparing rollout of Phase II-new improved!
• http//www.oewd.psu.edu/scwib/improving-healthcare
  /
• Delivery of current program expanded across 35
  counties
• Anticipate continuance across Commonwealth
  through Industry Partnership funding

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INNOVATE OR DIE? Implications for Continuing
Education

• Part of a Multi-Partner Team
• Others May Drive The Process
• What, When, How
• Part of the Pie
• Demand Driven vs Product Driven
• Culture Change-NOT Business as Usual?
• Other

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INNOVATE OR DIE? Implications for Continuing
Education

• Broader Collaboration With
• Workforce Investment Boards
• Competitors
• Government Agencies
• Professional Organizations
• Other

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• DISCUSSION
• For more information please contact
• Dr. Janetta DeOnna, Project Director
• Penn State Office of Economic Workforce
  Development
• University Park, PA
• Ph 814.863.6717
• Email jxg141_at_psu.edu
• David Ranck, RN, M.Ed., Healthcare Coordinator
• South Central Workforce Investment Board
• Harrisburg, PA
• Ph 717.576.2967
• Email davidranck_at_tlcinstitute.com