Advanced Design

1
Advanced Design

• Digital Graphics Shamrock Yearbook

2
Objectives

• Determine Tone
• Cover Design
• Endsheet Design
• Title and last page Design
• Opening and Closing

• Divider Design
• Grid Development
• Element Sizes
• Section Concept
• Section Design
• Building Libraries

3
Determining Tone

• Start by writing down the theme.
• Tone What tone does the theme phrase suggest?
• Message Is the tone conveyed to the audience?
  Will it cover both high and low points of the
  year? Will it include everyone? List pros and
  cons.

• Deconstruct the phrase use thesaurus and
  dictionary
• Discuss the options
• Find spin offs for sections

4
Title Pages

• End sheet Designs
• Brainstorm for Picture Ideas
• Design Title Page
• Evaluate
• Make Adjustments

5
Title Page

• Title of Book
• Name of School
• Complete Address including Zip Code
• Volume Number
• Theme phrase or logo

6
Title Page Optional

• Number of Students
• Number of Certified Staff
• Phone Number
• Web Address
• Conference and Division

7
End Sheets

• Decide on the purpose
• Review cover design
• Design front end sheets
• Vote
• Evaluate

8
Opening and Closing Sections

• Brainstorm for picture ideas
• Brainstorm for caption treatment format
• Design

9
Grid

• Create using a rough draft
• Use to determine size and placement of design
  elements
• Lock guides view, lock guides to save

10
Element Size

• Locate the eyeline zone
• Determine heights
• Establish caption width
• Determine width of elements
• Consider different dimensions
• Make a sist

11
Section Concept

• Get with your team and determine spin off What
  do you want to communicate? How will the phase
  impact the way the events, activities, and people
  are covered in your section?
• Brainstorm and Evaluate Copy Approach?

12
Section Design

• Get with your team
• Gather resources pictures
• Establish Caption width in grids
• Create Caption Design
• Establish the eyeline zone
• Id area for headline and copy unit
• Create headline style for main story

13
Building Libraries

• Create a folder
• List each section
• View library palette Window, Plug-in pallettes,
  show library
• Create library
• Add elements
• Name the elements

14
Headline and Captions

• Digital Graphics Shamrock

15
Basic Headlines

• A line at the top of the story giving
  information set in larger type.
• Use the same font style Be consistent

16
To Decide on a Headline

• Highlight Key Words or Phrases in any interviews
• Look at dominant Photos
• Eliminate unnecessary words
• ID the verb Use Action, Use Present Tense
• Rewrite

17
Rhyming Headlines

• Brainstorm a List of Rhyming Words
• Combine Rhymes to make a headline
• Examples
• Flutes, Toot, Flutes in Suits

18
Allusion Headlines

• Connection to a famous person
• Brainstorm familiar phrases
• Make alterations
• Examples
• Theres no business like show business

19
Secondary Headlines

• Provides missing info.
• ID and highlights key info.
• Applies to entire story
• Example In the Nick of Time
• Symphonic, Concert Band Play Early Holiday
  Performance

20
Captions

• Id everyone in photo (up to 5), use first and
  last names.
• Find out what happened before, during, and after
  through interviews
• Confirm Spelling of each persons name.

21
Captions

• Write first draft
• Locate the verb Present
• Eliminate the obvious If the picture shows the
  activity, do not write the obvious.

22
Captions for Sports and Organizations

• Who is pictured, including opponents (first,
  last, name, position, and jersey number)
• What was happening before, during and after the
  game?
• When
• Why
• How
• Terminology specific to sport
• Quotes