BackEnd Software for Dating:

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Back-End Software for Dating System
Platforms, Accessories/Options and New
Technologies
Presented by Brad Hogg CEO Vintacom Media Group
Inc.
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• Evolution of Dating Software
• Began as simple search and text messaging, chat
  rooms
• Matching and searching has become more
  sophisticated with results being delivered
  directly via email
• New communication methods continue to present
  themselves (IM, Audio, Video, SMS, Telephony)
• More support systems are needed
  administration, tracking, monitoring, reporting,
  analytics etc.
• More Demand to improve user experience to
  increase retention mostly by way of new, much
  more complex feature sets
• The industry is becoming more and more
  competitivewhich is increasing the importance of
  a solid,full-featured dating platform to
  differentiate
• This is just the beginning dating
  softwarewill continue to become more and more
  complexwhile it continues to become more
  andmore important

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• Components of a Dating
• Software Platform
• Search Technology
• Instant Messaging
• Audio/Video Chat
• Phone Integration
• Email and Campaign Management
• Monitoring
• Tracking
• Reporting
• Back-end Process Management
• Administration
• Customer Service Systems
• Web Analytics

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• Management Layers of a Dating
• Software Platform
• Presentation Layer
• Simplest layer from software perspective
• Branding, marketing, promotion
• Front-End Feature Layer
• Intermediate software complexity
• Custom use of back-engine engines
• Back-End Feature Layer
• Complex API/XML based software
• Search engine, communication engines etc.

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• Option 1 Build Everything Yourself
• Advantages
• Full control and adaptability
• Maximum uniqueness and differentiation
• Maintain low cost if built effectively and
  efficiently
• Disadvantages
• Must have a professional software development
  teamthat uses of all todays most advanced
  techniques
• Must have the expertise to develop new
  technologies
• If the software is not developed properly,
  moneycould be lost and time wasted
• Valuable time, effort and money spent planning
  andbuilding software leaving less for marketing

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• Option 2 Outsource Some Components
• Advantages
• Can still maintain significant control and
  uniqueness
• Can rely on outsourcing proven systems with
  piece-of-mind
• More controllable cost base and more time for
  marketing
• Disadvantages
• Still need to have professional software
  environment
• Piecing together 3rd party components could
  cause inconsistencies and limitations and could
  be more expensiveif any part is not designed
  correctly
• Licensing fees could be expensive
• Reliability on other companies and their
  systems

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• Option 3 Complete Managed Service
• Advantages
• Total piece-of-mind that all hardware and
  softwareis state-of-the-art
• Ensures that you will always have the features
  you needto be competitive in the market
• Can focus exclusively on marketing andbusiness
  development
• Fixed cost base (revenue share)
• Disadvantages
• Limited control and uniqueness
• Rely exclusively on 3rd party

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Back-End Software for Dating System
Platforms, Accessories/Options and Pitfalls
THANK YOU!
Presented by Brad Hogg CEO Vintacom Media Group
Inc. Email bhogg_at_vintacom.com Phone (780)
443-4884 ext 103