BBT Proprietary and Confidential

1
5 Key Factors that will Make or BreakYour
Video Offering
2
5 Key Factors

• Content
• Content Delivery
• Video Delivery System
• Conditional Access
• Flexible End to End System

3
Content

• Affiliate Rights agreements
• Individual Agreement with each program provider
• Cost
• Size really does make a difference
• The bigger you are the less it cost

4
Content Delivery

• Direct Feed
• Individual IRD per Channel
• Content Aggregator
• Single IRD for many channels
• MPEG 2 / MPEG 4
• Off Air Channels
• Non Aggregated Channels
• Local Origination Channels

5
Video Delivery System

• DBS
• Direct to Home
• Customer buys Equipment
• Cable TV
• Hybrid Fiber Coax
• 10,000 Headend Cost to provide 120 Channels
• 35 Set-top Box
• IPTV
• XDSL
• 750,000 Starter Kit for 1000 Customers

6
Conditional Access

• Digital Rights Management
• Not the same as Encryption
• Encryption System
• Proprietary System
• Cost per Household
• Non-Proprietary System
• Open Standard
• Support for Multiple Systems

7
Flexible End to End System

• HDTV Vs SD
• How do you support Analog TVs and Analog Channels
• HDTV will require more bandwidth
• Does your system support growing bandwidth needs
• Ethnic and Special Interest Channels
• Customer activation and de-activation
• Subscriber Management System
• Ad Insertion
• New Channel Introduction
• Try before you buy specials
• VOD, Network DVR, Multiple Camera Angles,
  3D-HDTV etc., etc., etc., etc.

8
Thank youBeyond Broadband Technology