Socaz Painting Conceptual Model for a Small Business Website

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Socaz PaintingConceptual Model for a Small
Business Website

• Becky Shropshire
• Patrick Green
• 10/29/2004

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Socaz PaintingA small business in Raleigh, North
Carolina providing painting services.
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Conceptual DesignA brief summary of the website
and how it works.

• This systems purpose is to provide an online web
  presence for Socaz Painting. Online customers
  will be able to read about the companys
  experience and values. They will also be able to
  view letters from satisfied customers. Photos of
  recently completed painting jobs will be
  available as examples of Socazs work. Once the
  customer has decided to contract their painting
  job through Socaz, they have multiple options on
  how to contact Socaz Painting. An online form
  allows them to automatically send information on
  their painting job to Socaz. A representative
  will then contact them to schedule an estimate.
  They also can visit the Contact Us page to get in
  touch with Socaz directly either by phone, fax,
  email, or even a visit to their office. This
  website is designed to provide Socaz with an
  online presence, and to aid customers in
  researching and deciding on having a professional
  paint job done.

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System RequirementsWhat is the minimum system
needed to be able to view the site.

• A computer that is internet capable.
• Internet Explorer 4.0 or higher, OR Netscape 5.0
  or higher.
• Screen size of at least 800 x 600 pixels.

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LexiconUnusual terms that may need defining.

• Socaz Painting (or Socaz) A painting services
  company in Raleigh, NC.
• PDCA Painting and Decorating Contractors of
  America.
• Testimonial (in this case) A letter or comment
  about the quality of work provided by Socaz
  Painting.
• Contractor (in this case) A professional
  painter that agrees to furnish materials and/or
  perform services at a specified price.
• Estimate A statement of the approximate cost of
  work to be done. Socaz only does these on site.
• Referral (in this case) To direct and/or advise
  another customer hire to Socaz Painting because
  of the high quality of their work.

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Task ScenarioA specific case example of how
someone might use the site.

• A customer interested in having a professional
  paint job done for their living room visits the
  Socaz Painting website. Looking at the main
  page, they learn out that Socaz is a PDCA member.
  This customer then visits the Our Work page and
  sees the photos of Socazs previous work.
  Impressed by Socaz Painting, they visit the
  Contact Us page, click the Driving Directions
  link, and visit Socaz in person to begin their
  painting job.
• A small business owner wanting their shop
  repainted visits the Socaz Painting website.
  They see that Socaz is PDCA approved, and go to
  the Contractor Selection page to read up on the
  values followed by all PDCA members. This
  customer decides to contact Socaz for a painting
  estimate, fills out the Online Form, and submits
  it to Socaz. A representative from Socaz
  contacts them and sets up a meeting to get their
  project on the way.

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WalkthroughSee the site as it should appear
online.

• The site is optimized for Internet Explorer 5.0
  at either screen size 800 x 600 or 1024 x 768
  pixels.
• These images show the website as it would be
  viewed in I.E. at 1024 x 768.
• Keep in mind that this is a prototype, it may be
  altered to fit the customers wants or to adjust
  to oddities in the HTML language.

Home   Welcome to Socaz Paintings website.
  We are a Raleigh, North Carolina painting
services company, ready to meet your painting
needs. Please browse the site to learn more
about what Socaz Painting can do for you.
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• The About Us page provides a brief summary of
  Socaz Painting who and what they are, their
  affiliations, and their experience level.

The Underlined sections in the text below is
where Socaz will link to outside websites.
About Us   Socaz Painting is a full-service
painting contractor based in Raleigh, North
Carolina. We offer both interior and exterior
painting for residence and small businesses.   We
have the experience and expertise to meet your
painting needs. Socaz Painting employees have
over 10 years experience in the painting
business, and some have as many as 25 years of
experience. Socaz Painting is fully insured, and
holds a membership with the Painting and
Decorating Contractors of America (PDCA). This
membership means that we hold ourselves to high
standards so that we can offer our customers the
highest quality service.   Our website is
designed to help you get to know Socaz Painting.
The Our Values section tells you more about the
standards of painting business that we hold
ourselves to. Our Work features photos of
recently completed painting jobs, and Testimonial
features letter from a few of our satisfied
customers. The Contractor Selection page will
direct you to sections of the official PDCA
website that will advise you on what to look for
in a painting contractor. The Request An
Estimate Page will provide you with an online
form by which to let us know what kind of
painting services you need, so that we can
contact you to arrange an estimate. If you dont
want to use the online form, our contact
information is provided in full on the Contact Us
page. We feature top quality Sherwin Williams'
Products, but we will use other paint brands at
the customers request.
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• The Our Values page provides a list of the things
  that Socaz Painting believes are part of the
  correct way to run a painting business.

The text for this section was provided by Socaz
Painting.

• Our Values
• What We Believe About the Painting Business
•  Service is everything this is what separates
  Socaz from everyone else. It is the aim of Socaz
  to make the total experience a world-class
  service experience.
• Always choose the best (most suitable) product
  for long term adhesion on each surface.
• Quality preparation equals long- term coating
  adhesion.
• We sell complete jobs We do not sell coats
  (with very few exceptions).
• A high quality paint job should last seven or
  more years.
• The right colors are paramount This is what the
  client will see everyday.
• Paint each project with the long-term (future) in
  mind.
• All business dealing ought to be based upon a
  win-win relationship.
• Working together ought to be fun both with team
  members and clients. We choose to work with
  people we find synergy with we look for a
  positive connection.
• Expect to do extra Do no nickel and dime
  clients by charging for the little extras.
• Excellent service and quality craftsmanship
  will be rewarded with an abundance of satisfied
  clients, high demand for our services and solid,
  and consistent profitability.
• As painting professionals we understand that it
  is not enough to merely build our own business
  successfully, but to also contribute in building
  the painting industry into a more professional
  trade as a whole.
• We guarantee our work We produce results that
  last long-term, and we are proud to stand behind
  them.

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• The Our Work page provides an opportunity for
  customers to see a recent example of Socaz
  Paintings work.

The photos for this section were provided by
Socaz Painting.
Our Work   Socaz Painting strives to provide our
customers with highest quality service possible,
and here you can see examples of some of our
recently completed work. Interior (Photos) Exte
rior (photos)
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• The Testimonials page will display typed versions
  of letters from a few of Socaz Paintings
  satisfied customers.

The letters of satisfaction faxed to us by Socaz
Painting will be typed up and displayed here.
Testimonials   Hear what our customers have had
to say about Socaz Painting Letters will be
displayed here.
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• The Contractor Selection page will have a brief
  description about the PDCA, and then will provide
  links to the PDCAs code of ethics and guidelines
  on choosing a painting contractor.

The bulleted list will be text links to the URL
addresses in parentheses.

• Contractor Selection
•  
• Socaz Painting is a proud member of the national
  trade association, the Painting and Decorating
  Contractors of America (PDCA). PDCA has been in
  existence since 1884 and has over 3100 members
  all over the country and parts of Canada. The
  focus of the association is the education of its
  members and the promotion of professionalism
  within the industry.
• The PDCA produces nationally recognized
  standards that discuss many different aspects of
  a painting project. Use of these standards in
  proposals and contracts helps improve
  communication between the client and the
  contractor, assists in ensuring quality, and
  becomes a basis for evaluating the jobs
  requirements. Articles from the PDCA that
  discuss the standards that are followed by Socaz
  Painting and other PDCA members as well as advice
  on how to choose a contractor
• PDCA Painting Standards (http//www.pdca.org/Sta
  ndards.htm)
• PDCA Code of Ethics (PDF file)
  (http//www.pdca.org/code.pdf)
• How to hire a Pro (http//www.pdca.org/whyapro.h
  tm)
• State License Requirements (http//www.contracto
  rs-license.org/)
• Other Consumer Information (http//www.pdca.org/
  consumer_info.htm)

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• The Request An Estimate page will provide an
  online form by which customers can request that
  Socaz Painting contacts them for an estimate.

The form is based off of the Call / Appointment
Sheet sent to us by Socaz.
Request An Estimate   If youd like to be
contacted for a painting estimate, fill out the
fields below and click Submit. A Socaz Painting
representative should contact you within 7 days
to arrange an appointment. Special Offer!!! We
at Socaz Painting would like to extend a special
offer to our customers. Give us three (3)
referrals, and you will receive 25.00 off your
current job. Ask your Socaz representative for
details.   Fields that are in use Name 1
line text box Number 3 small 1 line text
boxes Address (line 1) 1 line text
box Address (line 2) 1 line text box E-mail
Address 1 line text box How did you hear about
us? Check boxes Customer Referral / Yellow
Pages / BNI / Business Referral / Service Magic /
Coldwell Banker / Sprint Yellow Pages /
Other What kind of project do you have? Check
boxes Interior / Exterior / Both Interior and
Exterior / Same Color / Different Color Do you
have any concerns, questions, or comments? large
text box   Buttons
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• The Contact Us page provides alternate ways
  (other than the online form) of contacting Socaz
  Painting address, driving directions, phone,
  fax, and email.

The Underlined sections in the text below is
where Socaz will provide an email link and a link
to Map Quest.
Contact Us   Feel free to contact the staff at
Socaz Painting. 4829 Delta Lake Drive Raleigh,
North Carolina 27612   Phone [phone]   Fax
919-783-8623   E-mail socaz_at_yahoo.com Driving
Directions
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• And this is an example of how the website should
  appear when viewed at a screen size of 800 x 600
  pixels.