Facilitating community

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Facilitating community content interaction

• BMJ response to Web 2.0
• Phil Caisley, Head of Information Services
• Lorenzo Fabbri, Sales Manager S.Europe America

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• Web 2.0 is the business revolution in the
  computer industry caused by the move to the
  Internet as a platform, and an attempt to
  understand the rules for success on that new
  platform.
• Tim OReilly, 2004

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TOC

• Community connections/forum
• Wikis
• Responses
• Podcasts/Vodcasts
• Blogs
• Content personalization
• Links
• Mashups
• Clustering/Context linkage
• Polls
• The importance of Web 2.0 in Medicine

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Community enabling connections

• Connecting with who I know
• Who I trained with
• Who I work(ed) with
• Who I socialise with
• Those who influence me
• Those who I share profession associations with
• Keeping informed
• Maintaining enabling contact
• Facilitating info discovery
• Separating professional from social

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Community user generated content

• Discussion forums for
• Raising questions to others
• Seeking responses from others
• Rating others responses
• Viewing average ratings of responses
• Polling users opinions
• Viewing poll outcomes
• Building knowledge base from discussion threads
• Providing access points into knowledge base
• Search
• Categorisation

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Wikis user generated content

• Content written by user
• Content added to or corrected by others
• Based on principle of crowd sourcing
• Accuracy improved by wider input
• Closed community ensures relevance/accuracy
• Requires moderation
• Full version history and audit log

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Responses user generated content

• User responses to published content
• Provides a user voice
• Near time since libel moderation required
• Adds value to original content
• Alternative views
• Substantiation
• Feeds future articles or content updates

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Podcasts

• Audio files for
• Interviews
• Discussions
• Presentations
• Etc
• Media player embedded in pages and
• Audio files separately downloadable or
• Audio files available from 3rd party
• iTunes

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Vodcasts/videos

• Video files for
• Interviews
• Discussions
• Presentations
• Medical training
• Examimation procedures - Cardiovascular
  examination
• Surgical procedures - Harry the hand
• Scenarios
• Media player embedded in pages
• Video files separately downloadable
• Automated transcription
• Discovery
• Retrieval

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Blogs interactive content

• Online diary
• Web log Blog
• BMJ Group generated content
• Opinion
• Direct influence
• Influence by association
• etc
• User responses to content
• Entries have persistent location

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RSS (really simple syndication)

• Tool for communicating updated info
• From system to user
• From system to system
• Push technology
• User subscribes and receives
• Heading link
• Heading link abstract
• Content viewed
• In browser
• In RSS reader

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Content personalisation

• Personalisation based on
• Behaviour (current previous)
• Preferences
• Demographics

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Links user generated content

• Web-based URL bookmarking
• Link categorisation
• Info discovery through shared links
• See other links that they have saved
• See their categories
• Monitor influencers link submission

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Mashups

• Merging multiple data sources
• Creating new resources that are greater than the
  sum of the parts
• Many examples in Geographic Space

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Clustering/context linkage

• virtual 'information piles
• gathers matching pieces of data from numerous
  sources
• places them into groups without the need for
  predefined taxonomies or manual tags.
• identifies hot topics
• unveils hidden content relationships
• matches documents based on actual content

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Polls interactive content

• Requesting user opinion
• Publishing collective response free text
  comments
• Interpreting with analysis

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The importance of Web 2.0 in medicine

• Doctors need quick access to a variety of
  information via a single, organised interface
• Doctors are seeking new methods of information
  discovery because of the limitation of search
  engines
• Web 2.0 provides a dynamic interactive platform
  for medical knowledge exchange
• Knowledge exchange is not limited or controlled
  by private interests
• Multimedia tools (e.g. podcasts or videos) are
  becoming popular learning tools
• Guistini D. How Web 2.0 is changing
  medicine. BMJ. 2006

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Networking sites doctors use and why
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What doctors want focus group findings3 focus
groups, 32 doctors (general practitioners)

• A focus on professional networking rather than
  social
• Opportunity to discuss clinical cases and obtain
  second opinions at a national and local level
• Ability to contact colleagues from medical school
  or previous jobs
• Access to a calendar of upcoming events in their
  specialty
• A portfolio to record learning activities
• Videos of medical procedures
• Access to job opportunities/career information
• A continually updated medical news section

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Features of the BMJ networking site

• Clinical forums with tiering of forum groups by
  region
• Rating system for posts and authors
• Tiered access to personal profiles
• Portfolio a storage area where doctors can
  record learning activities/resources (required
  for professional revalidation)
• Videos of medical procedures/communication skills
• Latest medical news
• Targeted content links

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BMJ networking site doc2doc
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BMJ networking doc2doc integration
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BMJ networking doc2doc integration
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BMJ networking doc2doc integration
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Criticisms on Web 2.0? Questions?

• New version of WWW? (AJAX vs HTTP)
• Andrew Keen web 2.0 has created a cult of
  narcissism and amateurism and is creating an
  endless digital forest of mediocrity uninformed
  political commentary, unseemly home videos,
  embarrassingly amateurish music, unreadable
  poems, essays and novels
• Library 2.0
• FB usage? (BMA, FVG, etc.)
• THANKS