Moving The Complex To The Understandable

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Moving The ComplexTo The Understandable

• John Reynolds
• Integrated Architectures

July 26, 2004
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Thoughts For The Day

• Subscriber services drive all revenues.
• Service providers are key to success.
• Municipal networks customers are service
  providers.
• Low costs and high volumes are the goal.
• The success lies in flow-through automation.

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A Subscribers Simple Needs

• Crystal clear telephone calls
• Crisp video reception that does not blotch
• Responsive interactive access to the Web
• Bulk delivery of large content with no disruption
  of other services

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Sample Services List

• Voice
• Number portability
• Emergency services
• Directory assistance
• Operator assistance
• Caller ID
• Data
• High speed Internet
• Variable bandwidth
• Differentiated services
• Wireless hotspots w/roaming
• VPN privacy
• Security controls
• Environmental controls
• Meter reading

• Video
• Cable
• Local
• Satellite
• Video on Demand
• Virtual DVD
• Personal videoconferencing
• Radio
• Streaming channels
• Music on demand
• iTunes
• User-provided services
• Content
• Application portal

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Service Providers Wholesale Partners
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Access Paths to a Subscriber
Service Providers Border Gateway
Subscribers Edge
Subscriber
Service Provider
TV
Service Provider
PC
Telephone
Service Provider
Network Operator
The network operator must control the activation
of paths from all the service providers border
gateways to the subscribers edge.
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Key Network Operator OSS Processes

• Service Creation
• Service Provider Acquisition
• Service Activation
• Service Registration
• Service Assurance
• Billing

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Service Creation
Network Operators Provisioning
Office
Service Catalog
Service Management System
Application Administrator
Applications administrators enter access service
definitions into the service catalog and
advertise the features.
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Service Provider Acquisition
Network Operators Provisioning Office
Service Providers Provisioning Office
Service Catalog
PRM
After acquiring a new service provider, the
network operator administrator enters the
contract parameters into the partner
relationship management database.
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Opportunities for Outsourcing

• Network Operators
• Technical Assistance Center
• Flow-through activation
• Dispatch
• Wholesale (access) billing
• Revenue sharing distributions
• Roaming and settlement

• Service Providers
• Full OSS system, or
• Customer care
• Interface to support providers
• Activation gateway
• TAC center
• Retail billing
• Access mediation gateway
• Revenue sharing and roaming settlements

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Service Provisioning and Activation
Network Operators Provisioning Office
Service Providers Provisioning Office
Service Catalog
Clearing House
Provisioning
Order Entry
Activation
PRM
Configuration
Wholesale Billing
Retail Billing
Larger service providers will all want flow
through activation for service paths to new
subscribers. This provides a dramatically lower
unit cost and eliminates human transcription
errors.
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Service Registration
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Service Assurance
Network Operators Network Operations
Center
Service Providers Network Operations
Center
Trouble Management
Trouble Management
Clearing House
Surveillance
Surveillance
Service Provider Gateway
Community Network
Service providers will want to have major alarms
routed through to their surveillance systems.
Subscriber Edge Device
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Billing
Service provider bills subscriber for services.
Subscriber
Network Operators Billing Center
Service Providers Billing Center
Clearing House
Retail Billing
Wholesale Billing
Network operator bills service provider
for access lease in advance.
Any usage-based revenue sharing is distributed in
arrears.
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The Big Picture
Content Providers
Service Providers
Subscriber Devices
Edge Devices
Border Gateways
Op Svcs
Radio SP
Dir Assist
TV SP
University Operations
RF
LIDB
Head End
Content SP
Fiber
CNAM
Voice SP
Municipal Operations
RF
Feature Server
Electric SP
E911 PSAP
Fiber
Security SP
Medical Center Operations
CALEA
HVAC SP
Fiber
LECs TNs, port
ISP
Application Providers
Support Centers
Cust Care
VPN Policy Center
Clearing House
Access Billing
Retail Billing
TAC
Provis- ioning
Dispatch
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The Larger Context
Your Community
Applications
Subscribers
Content
Network Operator
Service Provider
Subscribers
Inter- Exchange Provider
Clearing House
Subscribers
Service Provider
Network Operator
Subscribers
Another Community
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Summary

• Service providers financial viability will be
  through the delivery of differentiated services.
• Everyones margins depend on automation of the
  high volume transactions.
• Network operators will expand their revenues by
  acquiring an optimal number of service providers.
• There are many opportunities emerging to reduce
  costs and complexity through outsourcing selected
  OSS operations.
• The systems integration can be somewhat complex,
  but you dont have to do it all yourself.