Online and print newspapers compared:

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Online and print newspapers compared uses and
effects ASCoR lunch lecture, September
2006
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Surprise vs. control
The multi-layered format of online newspapers
encourages users to pursue their own path and
select information that matches their
interests Traditional newspapers typically guide
their readers and surprise them with topics
beyond their interests
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Differential learning effects
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Focus of the project

• Substitute or complement?
• Impact perceived agenda number of topics
• Impact perceived agenda kind of topics
• Patterns of change
• Causality

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Method measurements

• telephone survey (TNS/NIPO)
• December 2002, n1000
• January 2005, n400 (panel)
• perceived agenda
• exposure (general frequency/ duration
  thematic politics/ economy/ sports/ crimes
  accidents) to print newspapers/ online
  newspapers/ other news websites/ radio/ tv/
  teletext/ magazines/ conversations
• demographics
• additional interests/ motives/ participation
  variables

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Substitute or complement How exposure to online
newspapers relates to exposure to print
newspapers and other channels
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Substitute or complement
The kind of information that other media channels
are used for in comparison to online newspapers
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Substitute or complement

• (2002)
• In sum
• Online newspaper readers have characteristics of
  early adopters
• Negative relation between mere exposure to online
  newspapers and print newspapers (age low)
• Strong positive relations between exposure to
  online newspapers and other news sites
• In general no clear indication for substitution
  of other media channels in terms of exposure or
  information functions

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Perceived agenda number of topics How general
exposure to online and print newspapers relates
to the extent of the
overall perceived topics
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Perceived agenda kind of topics How thematic
exposure to online and print newspapers relates
to the kind of topics perceived
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Perceived agenda

• (2002)
• In sum
• Online newspapers only seem to increase the range
  of perceived topics if used for longer periods of
  time and only by higher educated people
• Print newspapers are able to trap the less
  involved better than online papers do
• Print newspapers seem to expand the overall range
  of the perceived topics and the range of
  political and economic topics if they are
  considered important sources for these specific
  thematic areas

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Patterns of change general exposure
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Changes in general exposure
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Changes in general exposure How changes in
exposure to online newspapers relate to changes
in exposure to print newspapers and other
channels
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Next

• Patterns of change in the relationship between
  exposure and the perceived public agenda
• Causality exposure ? awareness