or a podcast

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or a podcast
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plan-build-launcha podcast
May 14th 2007
thinkjose.com luxmedia.com Streaming Media
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first things first...
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Why are you here?
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individuals vs. companies?
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builders vs.curious?(geeks vs newbies)
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what is a podcast?
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OutlinePlanBuildLaunch
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LearnDoQA
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Todays Goalwe (that means YOU will get
involved) willPlan - Build - Launcha podcast
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Plan -Learn
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Why are we doing this?
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increase visibility, revenue, marketing, because
we can, etc.
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Identify a niche
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What can you offer this niche?
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How do you want them to respond?
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buy more product, increase brand awareness, etc.
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willitblend.comdonandsons.comthemshow.com
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Who is involved?
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What is the content-length-etc.
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How many episodes?zefrank.com
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Where?Who is our audience?How will they find us?
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How do we measure the win?
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listeners, more product sold, brand awareness,
impressions, hits, etc.
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What is the business case for my 57 year old boss
who still has his secretary print out his emails?
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Agree to mini-bizplan
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Set team-tasks-roles-responsbilities
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Plan-Do
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Why - Who - WhereHow - What
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mini-bizplan(write it down!)
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Host-Interviewee-Engineer-Geek-Marketer/Writer
-
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Plan-QA
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Build-Learn
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Agree and Review Document
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Workflow
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Content -Write a script(or at least pretend on
a napkin)
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short - sweetfunny - interestingbe dramatically
different
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remember the audiencewhy should they care?
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Capturerubber road
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direct to digital(computer, digital recorder,
anything with a mic on it)
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mobile vs. studio
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(No Transcript)
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condenser microphones vs.dynamic microphones
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signal paths(cables, XLR, shock mounts,
adapters, oh my!)
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compressors(are good)
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the simplerthe better
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Edit
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slash burn
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make your guests into rockstars!
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music bumpers(learn from radio)
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format AAC, mp3, tags, images, etc.
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web ready audio file64kb FM Quality
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Post
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dedicated server vs. website server(lots of
downloads vs. wee downloads)
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blog formatcomments, interaction, actual web 2.0
stuff
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RSS feeddo your own vs. free/paid
servicefeedburner.com
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Market
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submit to iTunes, Podcast Alley, Yahoo, etc.
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digital marketing tools
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show your best stuff!not everything
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free, cheap, cool
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get others to market for you - chicklets, badges,
user submitted content, etc.
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(No Transcript)
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Hardware
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computer based vs. stand alone recorder
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audio interfacefirewire, USB, XLR, digital,
analog, etc.
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dedicated hard drive(and back it up)
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microphonesdynamic vs. condenser
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processorscompressors, eqs, limiters, tube mic
pre-amps, etc.
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accessoriesstands, shockmounts, popper stoppers,
cables, adapters, racks, power strips, etc.
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Software
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recording, editing toolsgarageband, audacity,
protools, digital performer, etc.
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iTunes
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blogwordpress, movable type, blogger, custom,
and enterprise level
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RSSfeedburner.comsourceforge.com
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ftp client - or upload tool
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turn key companiespodtech.netlibsyn.com
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Build - Do
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switch to macbook(not a subliminal ad - just a
note for me)
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Build - QA
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Launch - Learn
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small is the new big
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passion is keypersonality matters
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set clear start and stop points
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do what you say you are going to do!
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look back to the bizplan
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keep it fresh and fun
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Marketing
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get others to talk about you
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do cool stuff(dramatically different)
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Launch - Do
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more?lamepodcast.comThe Podcasting
Biblewrite smack_at_luxmedia.comjose_at_thinkjose.c
om
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schwag and such
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(5 Bonus Tips)How not to be lame
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1. know your audience
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askaninja ? pirates
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learn spanish ? latinos
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TWiT ? noobs
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2-way interaction.
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2. good equipment is cool.
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dynamic mics vs.condenser mics
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buy a good mic pre.
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pre-amplify
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no dirty soundcard noise
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firewire and usbrock
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stop the pop.
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3.Be prepared.
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You dont have to be an expert - but it helps.
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do your homework.
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Passion is key.
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4.um, like... edit.
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Be kind to your guests.
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Edit for flow.
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lean mean
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5.do like the pros do
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intro/outro
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theme songs rock
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dont steal music
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pre-announce
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wrap it up
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compression (audio)
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5.5have fun
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successful podcasts mix passion, fun, and
interactivity.