Digital Media Goes Mobile

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• Digital Media Goes Mobile

New Devices Features ALA Washington, DC June
2007
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Overview Go Where Your Patrons Go

• On the Road, at Home, in the Library
• On the Road new mobile versions of digital
  library sites
• New York Public mobile version
• Cleveland Public mobile version
• At Home
• Overview of OMC/transfer and burn wizards/devices
• In the Library
• OverDrive Download Station

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Device 101

• MP3 Players
• Pocket PC
• Smartphones
• Palm Devices
• Variables
• Storage Capacity
• Operating System
• Price
• Form-factor

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Q Whos using mobile devices?

• US Cellular subscribers more than 180 million
  (USA Today, 2005)
• This is 3 million more than conventional phone
  users
• Predicted 2.9 billion cell phone users worldwide
  by 2009 (PC Magazine, 2007)
• 80 percent of the worlds population is covered
  by mobile networks (Business Week, 2007)
• MP3 Player sales rose to 5.56 BILLION in 2006
  (Consumer Electronics Association, 2006)
• In 2006 MP3 Players accounted for 88 of portable
  audio sales.

A Everyone.
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Mobile Sites Allow Anytime, Anywhere Access

• OverDrive created mobile versions of DLR sites
• Automatically detects device
• Includes end-to-end mobile experience
• Browse
• Login
• Checkout and Download
• Currently live for
• NYPL mobile site
• Clevnet mobile site

NYPLs Mobile Site
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Easy Transfers To Devices At Home

• OverDrive Media Console
• Free Digital Media Software from OverDrive
• Included with DLR
• Playback of Audio books, music, video, and soon
  games
• Manages transfers to portable audio devices
• Works in conjunction with Windows Media Player
• OMC approaching 2 million downloads

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Wizards Transfer and Burn Titles Easily

• Transfer Wizard
• Select title to transfer
• Click Transfer button
• Follow steps of the transfer wizard
• Burn Wizard
• Requested feature
• Select title to Burn
• Click Burn button
• Follow steps of the burn wizard

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Download Station In-Library Transfers

• Software that enables public Internet PCs to
  become self-service download stations for audio
  books and music in the library.
• Easy-to-use wizard guides patrons step by step
• Instantly tests for device compatibility
• Add functionality to existing public PCs
• Benefits
• Patrons use library's bandwidth for faster
  downloads
• Self-service for patrons limited staff
  involvement
• Promotes your DLR service in the library
• Train staff and patrons
• Bridge the digital divide

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