Culture Shock: The Growing Effect of Search Engines on Society and Peoples Lives

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Culture Shock The Growing Effect of Search
Engines on Society and Peoples Lives

• By Sarang Ratanjee
• Professor Ramamohan Paturi
• University of California, San Diego
• 28 November, 2005

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Search Engine Users

• From all the internet users, 84 of them have
  used search engines
• 87 of searchers are happy with their search
  engine results
• 69 of searchers feel that search engines present
  unbiased information, while 19 of internet users
  dont trust search engines and the information
  they present.
• 44 of internet users are loyal to using only one
  consistent search engine, Google being the most
  popular among

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Search Engines and Credibility

• PageRank algorithm one of the most developed
  aglorithms, which is used by Google.com
• 39 of users knew of the paying of search engines
• 56 of users stated that if the engines stated
  the practices occurred, that the users would
  continue to use the search engines.
• Paid Search Engine Listing when search engines
  deliver results in order of sponsorship

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Search Engines and General Queries

• 25 of internet users have searched for their
  name to see the results
• 55 of internet users generally search for
  trivial information
• 28 of users search for information that is
  important to them
• 17 of users search for random information based
  on how theyre feeling

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Related Clickstreams and Culture

• A clickstream is a record of a user's activity on
  the Internet, including every Web site and every
  page of every Web site that the user visits
• In the future, clickstreams could be used to help
  deliver better results by search engines to match
  the information wanted by the user

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Changing Peoples Lives

• Many businesses have reconfigured their business
  models to focus around search engines and the
  online user market. (Amazon, Froogle, etc)
• Deliver faster results and create faster paced
  lifestyle
• Expanding Research opporunities for students
• Increased voting rate by promoting voting
  advertisements.
• Provides Technical support grouped into specific
  questions

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THE END

• This article was written by Sarang Ratanjee at
  the University of California, San Diego for
  Professor Ramamohan Paturi in the course CSE 91
  Perspectives in Computer Science.
• If any questions or comments feel free to email
  me at sratanje_at_ucsd.edu