TDT: Change opportunity Reducing the digital breach

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TDT Change opportunityReducing the digital
breach

• Digital TV and perspectives for European
  Technologies in Latin America

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Who are we? - What we do?
CNTV is a state institution. Its an organism of
public right with administrative, financial and
technical autonomy.CNTV is in charge of
developing and to executing programs and proyects
of public TV service.Also CNTV directs the TV
policy, in agreement with Colombian laws.
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Selection of the standard of TDT
August 28, 2008CNTV chose the European standard
of Digital Terrestrial Television DVB-T, after 2
years of study.CharacteristicsUsing
compression system MPEG-4 part 10, H.264Period
of Transition of 10 years
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Selection process
CNTV adopted this standard based on four
aspects Technical Socio- economics
The viewers International Cooperation
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System of TV in Colombia
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National Survey about TVIpsos Napoleón Franco
CNTV made the most important survey about the TV
in Colombia These are some of the results
The TV is one of the most important sources of
entertaiment in our country99.3 of the homes
have a TV, over topping refrigerators and
telephones
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National Survey about TVIpsos Napoleón Franco
The television service reaches 92 of the
Colombia population. 67 of Colombians watch
television every day. 7 out of 10 Colombians
watch television every day. In average a
Colombian watches four hours daily of
television. 84 consider that television is a
very important service in their lives.
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Importance of the TV.
Is the TV important for your daily life?
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Convergence and new technologies
Wich of this articules / services have in your
home?
Wich is the use frecuency?
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Panorama of the sector in LAC
TV The average in Latin America of TV per home
is between 92 and 95In 2005, LAC had 99,72
millions of TVs, according to numbers of
Eurodata TV Worldwide.A latinamerican viewer
watches 3.5 hours of televisión daily.
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Panorama of the sector in LAC
INTERNET It is the sector of greatest growth in
the last years. It is estimated that in the next
4 years will grow 61MOBILE SERVICE Grow in LAC
30 per year.
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Panorama in Colombia
In Colombia the 75 of population lives in urban
areas. The other 25 lives in the country side.
70 of rural population and 50 of urban
population lives in poverty.In spite of these
numbers Colombia assimilates well the
technological changes, three examples are the
growth of the mobile service 37 millions of
users the penetration of closed television
(subscription TV) 72 and the increasement of
users of internet this year is nearly to 47.
(Numbers of CRT)
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Reducing the digital break
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Reducing the digital break
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Reducing the digital break
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Reducing the digital break
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Convergence the future
With the high number of users of mobile service
the expansion possibilities of the TDT are
increased and with them the viewers will have
more opportunities to accede to informative
tools, closing every day the digital breach For
the developing countries the International
Cooperation is very important, especially in this
type of tools.
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Convergence the future
The agreements of cooperation established by
Colombia with the European Union will allow for
example
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Convergence the future

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Thank you!
María Carolina Hoyos Turbay Director Tel 57 (1)
595 3000 Ext. 3807 E-mail mcht_at_cntv.org.co www.cn
tv.org.co