Internet Strategies whats new on the web

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Internet Strategieswhats new on the web

• Presenter Carol Chenoweth
• TCC Library Instructor
• Library Reference Department
• April 2007

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Search Engines

• Search Engines
• What do they do ? and how do they do it ?
• directories crawlers spiders
• dir.yahoo.com/ search.msn.com
• How many are there ?
• Specialty, Meta, General, Portals . . .
• Special features
• Unique features to love
• One-upmanship Me-tooism
• Copy cats spread the good stuff

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Search Engine Updates Websearch University May
06

• Personalization
• Privacy issues
• China
• Advertising
• AJAX (Asynchronous JavaScript and XML)
  livesearch.alltheweb

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How to ask a search engine to search

• Got friendlier to accommodate non-techie users
• Key word vs natural language
• Made Jeeves so beloved
• Proximity
• http//www.dba-oracle.com/
• t_google_keyword_searching.htm

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What about those pesky Boolean search terms ?
- ( ) and or not n w
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Search Engines major players

• Ask
• Jeeves gone
• First class technology - Teoma
• Hired Gary Price from SearchEngine Watch, Dir
  Online Info Resources
• Web Answers, Toolbox, categories
• Binoculars
• www.ask.com

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Major players continued - Yahoo !

• Yahoo Directory not gone !
• Still people mediated search, tagging
  personalization
• New Notable
• Yahoo! Answers
• Recommendations for Music, Movies, etc
• International Yahoo!
• News _at_ Yahoo !
• Oldies but goodies
• http//help.yahoo.com/help/us/ysearch/tips/tips-01
  .html

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Major players continued - GOOGLE

• What is Google these days ?
• Advertising company ? E-bay clone ? Microsoft
  Killer ? Banker ? Television Network ?
• New and Notable at Google
• Google Advanced Search
• Google Earth installed
• Books Florida, full-view
• Google Mars
• Google Calendar http//www.google.com/calendar
• Google Base http//base.google.com/base
• Google Answers - retired -
• Google More

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Major players continued - MSN Search

• Began its own database in 2005
• Playing catch-up to major search programs
• Search.msn.com Free access to Encarta
• Post questions http//qna.live.com/
• Maps, birds eye view !
• More academic beta program
• Reviews Searchengineshowdown

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Exalead Search Different

• 8 billion
• Thumbnail screen
• Truncation Search by Serendipity
• Proximity near/x
• Phonetic search Fuzzy matching
• Approximate spelling spelling correction
• Date sorting
• Exalead www.exalead.com review
• http//www.econtentmag.com/Articles/ArticleReader.
  aspx?ArticleID19161a

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Snap

• Snap www.snap.com
• The Other Way to Search
• Why Snap is better
• http//www.snap.com/about/why.php
• Uses AJAX
• Screen display
• Uses keyboard arrows
• Continual scrolling

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Meta Search Engines

• Vivisimo www.vivisimo
• Ixquick www.ixquick.com
• Dogpile www.dogpile.com
• Metacrawler www.metacrawler.com/
• Mamma www.mamma.com/
• Surfwax www.surfwax.com/
• Ez2find http//www.ez2find.com/

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Portals

• What is a Portal ?
• www.webopedia.com/TERM/W/Web_portal.html
• Why would you want to use a portal ?
• www.firstgov.gov www.myflorida.com
• www.smithsonianjazz.org www.refdesk.com
• How do you find portals ?
• www.verticalportals.com
• Search for your subject with the word portal
• i.e. in Yahoo ! Search terms poetry literature
  portal

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Relevancy ranking

• MSN
• http//search.msn.com/docs/siteowner.aspx?tSEARCH
  _WEBMASTER_CONC_AboutSiteRanking.htm
• Google
• http//www.google.com/corporate/tech.html
• Search Engine Watch on Rankings
• http//searchenginewatch.com/showPage.html?page21
  67961

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Spying on the Internet

• Yahoo Buzz http//buzz.yahoo.com/
• Yahoo sites
• http//dir.yahoo.com/Computers_and_Internet/Intern
  et/World_Wide_Web/Searching_the_Web/Search_Engines
  _and_Directories/Search_Engine_Spying/

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Finding Search Engines

• Search Engine Colossus
• http//www.searchenginecolossus.com/
• AllSearchEngines
• http//www.allsearchengines.com/
• ReferenceDesk.com
• http//www.refdesk.com/newsrch.html

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Whos Checking on Search Engines ?

• Search Engine Watch
• http//searchenginewatch.com/
• Search Engine Showdown
• http//searchengineshowdown.com/
• Yahoo http//dir.yahoo.com/Computers_and_Internet/
  Internet/World_Wide_Web/Searching_the_Web/

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Evaluating the Web

• Stanford Web Credibility Project
• http//credibility.stanford.edu/
• Evaluating the Internet TCC Library Guide
• www.tcc.fl.edu/about_tcc/academic_affairs/division
  _of_library_services/research_guides/evaluating_th
  e_internet
• www.lib.purdue.edu/InternetEval/
• www.lib.berkeley.edu/TeachingLib/Guides/Internet/E
  valuate.html
• http//lib.nmsu.edu/instruction/evalcrit.html
• Whats wrong with wikipedia ?
• http//education.zdnet.com/?p73
• http//macaronies.blogspot.com/2005/12/internet-wh
  ats-wrong-with-wikipedia.html
• http//en.wikipedia.org/wiki/UserWilliam_M._Conno
  lley/Whats-wrong-with-wikipedia

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BLOGS presented by Max Anderson from Solinet at
PLAN

• Blog explosion CQ Researcher
• Promoting Library Services using Blogs
• What makes it a blog ?
• Updated regularly, easy interface, not static,
  available for syndication
• Examples News Blog CNN Library-Related Blog
  TechnoBiblio Library STCC
• Why have a Library Blog ?
• Promote library events, promote relationships
  with patrons www.tcclibraryblog.blogspot.com/

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Blogs - continued

• Blogging Ethics Etiquette
• Publish only facts you know or believe to be true
• Link to online material you reference
• Publicly correct any mistakes or misinformation
• Do not rewrite or remove any entries
• Additional Features
• Archives, Categories
• Syndication (RSS/XML)
• Linking
• Audio Blogging
• Blog hosting sites
• dir.yahoo.com/Computers_and_Internet/Internet/Worl
  d_Wide_Web/Weblogs/
• Blogger www.blogger.com
• Blogster http//www.blogster.com/

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Locating Blogs

• Google blog search
• http//blogsearch.google.com/?ieUTF-8oeUTF-8hl
  entabwb
• Yahoo
• http//dir.yahoo.com/Computers_and_Internet/Intern
  et/World_Wide_Web/Weblogs/
• Technorati http//www.technorati.com/
• Blog Search Engine
• http//www.blogsearchengine.com/

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Other library workshopsfor online searching

• Book Searching Online
• Thousands of full-text titles and thousands more
  searchable texts are out there !
• News Sources Online
• News search engines, news networks, newservices,
  rss feeds,