Mobile Multimedia The New Cultural Channel

1
Mobile Multimedia The New Cultural Channel

• Tim Richards
• tim_at_ematic.com.au
• Mobile [phone]
• www.wapsites.com.au
• www.gamenews.com.au

Tim Richards 30 July 2003
2
Objectives

• Overview why cultural channel?
• Mobile multimedia types
• Case studies
• Opportunities and Where to Start

Tim Richards 30 July 2003
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Previous work

• 2000/01 Developing with Ericsson
• Freelance/Report writing
• Mobile Multimedia Opportunities
• Austrade 2001
• www.austrade.gov.au
• Mass Market Mobile Games Whos
• Doing What in Europe
• Presented to AGDC 2001
• UK Mobile Multimedia 2002
• Report for Film Vic
• www.film.vic.gov.au
• WAPsites.com.au launched 03/2000
• GameNews.com.au launched 2003

Tim Richards 30 July 2003
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Recent History

• 2000/01 SMS takes off, WAP difficult (wireless
  application protocol)
• 8 SMS artworks difficulties realised by artists
  Britart.com

July 2001 UK daily newspaper
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• 2002/03 SMS and messaging a major use MMS, Java
  introduced
• (multimedia messaging service)
• 2003 - mobile application centres
• Telstra Mobile Loop
• Hutchison 3 launched

www.worldssmallestfilmfestival.com Mobile
Commerce World (London) September, 2003. Offers
filmmakers distribution potential with some of
the major carrier channels in Europe.
Tim Richards 30 July 2003
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Current Media Snapshot

• Content
• Ringtones (SMS based polyphonic) images (SMS
  based picture messages, animated screensavers
  MMS based photographs) animation (MMS based)
  video (MMS based other formats)
• Mobile Internet (WAP based) and Applications
  (Java 2 Mobile Edition based downloadable over
  the air)
• Games messaging content delivery systems
• Integrated platforms
• Web and mobile internet
• Ease of use/customising/haves and have nots
• Web based emulators
• To show applications on web
• Difficult but excellent IP

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Industry Snapshot

• Development side
• Mobile developers affected by telco fall out
  2001/2002 but if they can last 2003 then they are
  set great developer community still
• Maturing phase
• Lead by Japan, Korea Europes Vodafone Live USA
  having big impact
• Local support (Telstra Ericsson developer zones)
• Publishing/Delivery side
• Still fractured (tied-in to traditional mobile
  application centres independents making marks)
  but settling down
• Some innovative events (WSSFF)

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MMS

• MMS content (200 x 200 pixels max)
• Development generally compilation and
  development is not overly difficult if you come
  from a web design and development background as
  the media types are almost the same, Gif, Jpeg,
  WAV and text.
• Obstacles open delivery mechanism and customer
  acquisition are the barriers at the moment.
  Simon Crean, Ghameleon

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MMS

• MMS content Professional Level
• Although already have heavy investment in digital
  content management systems, quite simple to
  extend systems to manipulate content to a
  suitable form for MMS use add on components
  eventually (Documentum, Vignette)
• But distribution is difficult as methods/business
  models immature
• Digital rights management restricting aggressive
  entrance and marketing by large media companies

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MMS

• MMS content Consumer Level
• hundreds of consumer based sites to get MMS
  content and many tools to compose MMS messages.
• Eg Sony Ericsson (web based and PC client
  version) http//www.sonyericsson.com/fun/
• Sony Ericsson MMS Home Studio free software used
  to create MMS templates in a PC environment. Can
  then download them directly to phone using
  infrared connection between PC and mobile.
• MMS Composer in Google

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Mobile applications

• Case study Jumbuck Corporation
• www.jumbuck.com
• WAP Chat application
• Hosted by Jumbuck by sits on carrier portal
• Several carrier customers Phillipines UK (O2)
  Telstra
• Enhancements 8 x 8 pixel images
• Java applications
• Chat and games quality not quantity
• Downloadable (5 - 7) from carrier portal,
  expires after period of time (month)

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Mobile applications

• First game approach produced Soul Daddy Gothic
  Graveyard
• Excellent interface and control
• Colourful with sound
• US carriers (ATT)
• Local carrier - Telstra Mobile Loop
• Second game approach producing traditional games,
  Soccer
• Requires better coding

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Mobile applications

• Soul Daddy in LA

Available on Telstra Mobile Loop 5 one
monthYou play Soul Daddy, cleaning the streets
of scum. Use various weapons to shoot bad guys as
they poke their heads out the window, while
gaining power-ups and better weapons and
protecting the innocent. Groovy game with easy to
use controls and fun attitude.www.gamenews.com.au

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Mobile applications

• Gothic Graveyard

Available on Telstra Mobile Loop 7 one
monthYou are hired to rid a village grave yard
of zombies and ghouls. Chainsaw your way through
the undead, gain power-ups and level keys, and
make the night safe again. Large maps, good sound
effects, and an excellent intro theme. Controls
are easy to use and AI acceptable.
www.gamenews.com.au
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Mobile applications

• Soccer

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Integrated Applications

• Case study Ghameleon
• www.ghameleon.com
• Web and mobile MMS application
• Snap Happy (www.getsnaphappy.com)
• Expands on European pure mobile applications
• Robust Development
• Web provides interface and content composition
  tools
• MMS is the end product, delivered to a phone
• Viewing either via MMS phone, or message to go to
  webpage

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Integrated Applications

• Snap Happy - Ghameleon

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Integrated Applications

• Snap Happy MMS display

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Opportunities

• Why mobile multimedia?
• Mobiles always on, personal in nature, networked
  devices
• Now mobiles are
• mini computers
• cameras
• able to run off-line applications
• still trying to be consumer/user-friendly
• still using standards (MMS)
• connected to payment mechanisms (mBill.biz)

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Opportunities

• What else? Remote controls for toys.

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Opportunities..

• Content
• Very short mobile multimedia films (viral
  delivery events)
• Innovative use of polyphonic sounds (SMS
  orchestra why not polyphonic orchestra with
  environmental sounds)
• Funniest mobile phone video show
• Mobile internet WAP content and delivery
  systems
• I am curious to know what wap services are
  available in Perth WA. My Vodafone web site says
  there are "lots of services available" but
  doesn't actually name one.
• Java downloads, games and content creation tools
• Integrated platforms/Web based emulators
• Composition and delivery tools mblogs (like
  weblogs)
• To show off content third party plug in to
  websites eg to run events, web functionality

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Getting started

• Carriers and manufacturers, large specialist
  software publishers  
• Telstra Wireless Data Developer Zone
• http//www.telstra.com.au/datadevelopers
• Nokia Forum a number of development and industry
  forums
• www.forum.nokia.com
• Runs FutureLab in Sydney to support Optus 3G
• Ericsson Mobility World
• www.ericsson.com.au/mobilityworld
• Sarah Phan
• Ericsson Mobility World Manager
• sarah.phan_at_ericsson.com.au

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Getting started

• In-Fusio french embedded game company
• 1 Exen engine every 5 seconds has over 3,350,000
  players registered worldwide and
• accumulated 7,000,000 game downloads.
• www.infusio.com developer forum
•  Jumbuck Corp - Melbourne
• www.jumbuck.com
•  Ghameleon - Melbourne
• Simon Crean
• Managing Director
• Ghameleon Pty Ltd
• www.ghameleon.com
•  mBill Pty Ltd - Brisbane
• www.mbill.biz

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Developer Events

• Ericsson Frontier 2003 Competition
• Aust New Zealand
• deadline 31 August
• www.ericsson.com.au/mobilityworld
• Thank You!
• Tim Richards
• www.wapsites.com.au
• www.gamenews.com.au

Tim Richards 30 July 2003