VoIP and our Digital Lifestyle

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VoIP and our Digital Lifestyle

• Jeff Pulver, CEO,
• pulver.com VON Events Inc.
• January 5, 2005
• jeffp_at_pulver.com

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Welcome!

• 2004 was one amazing Year!
• 2004the year that everyone learned how to spell
  V-o-I-P!
• 2004hundreds of millions of dollars committed
  and spent to gain 25/month customers.
• 2004VoIP advertising present on TV, radio, the
  Web, and in printaround the world!
• 2004opened with the pulver Order closed with
  the Vonage Order

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Casual Talk(x)

• Today when I say I talked to I could mean any
  one of the following
• I actually spoke, face-to-face, using my voice
• I participated in a conversation over a telephone
  (be it VoIP, cellular, or POTS)
• I enjoyed an Instant Messaging communication
• I conducted a chat via SMS
• talk has become a ubiquitous term, in much the
  same manner as Kleenex, or Fedex, or Xerox
  (though without the terminating x).

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Voice isan Application

• When properly deployed, VoIP applications can be
  located anywhere.
• VoIP Management tools must be developed which
  enhance enhancements the standard models
  currently used to manage data networks.
• Service providers need not own everything in the
  call path to offer communication services.
• VoIP represents a great opportunity for service
  providers to break away from their traditional
  conception, as they can now rival traditional
  telecommunications providers.

Applications E-mail, Voice, Video, etc.
Internet
Protocol
IP
Infrastructure WiFi Fiber, POTS, etc.
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and its the first great driver of Broadband!
As such, anyone who wants to can completely
embrace the broadband Internet and provide
services. Wireless Mobility is emerging in a
Fixed Wireless Broadband environment due to wide
availability of edge devices including PDAs, Dual
mode phones, and other Wi-Fi enabled
solutions. Landline replacement continues
wireless is not a regulatory replacement of
Wireline.
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This Year 2005

• Cable Companies will lead the VoIP share.
• Smaller room for non branded players
• The year every Bell company will offer voice over
  DSL services
• Everyone becomes a Broadband Parasite
• This is happening on a global basis
• A number is just another application

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Consumers Experiences

• Franchises/ chain stores / motels, restaurants
• People want predictable experiences
• Walking into a store you expect the same look and
  feel.
• Voice services need to follow the same
  expectations.
• My Coffee experience
• Dunkin Donuts they fix my coffee for me.
• Starbucks / 7-Eleven I get to self empower
  myself with milk/cream.
• today consumers have the choice to self empower
  their own communication services or continue to
  get their hand held.

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We are at the Tipping point from Hype to Reality
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End-To-End IP Is Happening

• EndtoEnd IP is fundamentally different than
  existing legacy networks. It affects
• Consumer-to-Consumer Enterprise-to-Enterprise
  Carrier-to-Carrier
• End of the day, it is the Telco Killer
• Soon Communication Servers can be as popular as
  Web Servers and eMail servers.
• Also, End-to-End IP is a key component in the
  inevitable migration to an Open Source World? Or
  do the proprietary solutions like Skype win.

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Cheap Voice

• For the past two years the press has rambled on
  about how VoIP is just cheap voice that
• Bypasses an incumbent
• Does not pay its fair share.
• Candidly, I can understand their confusion, since
  the most innovative things we are doing are on
  the PSTN network.
• When you quack like a duck, people are going to
  think you are a duckand theyre going to think
  you want to be a duck.

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Basic Lack of Innovation

• Companies that offer services designed to
  replace/substitute those offered by the PSTN may
  end up being regulated like an incumbent service
  provider.
• VoIP offers so much more than just PSTN
  replacement/substitution, however its vast
  capabilities are not easily marketed or sold to
  the mostly-uninformed public.

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What VoIP can learn from Wireless

• The wireless industry set consumer expectations
  for secondary voice services, and as such VoIP
  only needs to match established cellular service
  levels.
• We should learn from the regulatory approach the
  wireless industry has taken over the past 20
  years.
• Wireless has a consistency of service within a
  carriers solution but not between carriers.
• The customer expects similar offerings but
  wireless is more like a car purchase then a
  landline offering. The VoIP providers are
  likewise going to have differentiate based on
  services.

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AnywaySo what should we call VoIP if its going
to be different from POTS?
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v
IP Communications
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Break the current mindset!

• The Internet Generation has a different
  perception of Communication
• Losing touch is a thing of the past in an
  Always-On world.
• Friendships are more easily maintained following
  graduation
• Friendships extend beyond geography
• An expectation of a mix of communication options,
  including text, voice, and video (as well as
  filesharing of pictures, music, etc.)
• Presence is intuitively understood
• Communities form
• Vocations and Interest points gather information
  and transfer information
• Peer-to-Peer solutions will continue to evolve,
  and endpoints will enjoy strong integration with
  core technologies.

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A New Communication Focus

• Cater to High School grads since Class of 99,
  those using Instant Messaging
• For them, every day is a virtual High School
  Reunion
• These young adults, and the kids currently
  growing up on the Net, are looking for
  tomorrows innovations
• Not replication of the PSTN, or Skype for that
  matter
• Video-over-WiFi?
• Intuitive UIs on the phone?
• Internet-savvy Buyers are prevalent in the market
  now, and they
• Expect on-line provisioning and transactions
• Do not focus on credit card security

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Life Spent Using the Net
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Talkin bout

• the IM Generation!
• Always-on
• 25-and-younger
• Active users of Instant Messaging / SMS
• Expect reliable Cell Phone connectivity

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The Future is not about dialing

• Numbers are a 120-year-old mistake!
• We should be calling people, not locations.
• Already implemented by the Mobile generation.
• Dialing-by-alias is used in Instant Messaging.

• You Know My Name (Look up the Number)
• by Beatles
• You know my name, look up the number
• You know my name, look up the number
• You, you know, you know my name
• You, you know, you know my name

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its about Presence

• Presence is the Next Billion Dollar Opportunity
• Commercializing Presence is the next
  multi-billion dollar opportunity inside of the IP
  Communications space.
• Increasing call completion will be a key to the
  future of communications.
• We have the basic building blocks already in
  place, now someone just has to connect-the-dots!

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Other Trends

• Gaming (Sony PSP, Nintendo DS)
• Nextgen games become widespread leaders in WiFi
  VoIP services
• Enterprise Communication Convergence
• Roaming from Cellular to Enterprise Wi-Fi and
  back again.

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music telecom we are more than music on hold

• The Advent of Ringtones has given birth to
  content licensing in Telecom. This is going to
  intensify with ringback tones and video
  capablilities
• We are seeing the effects of Moores Law on the
  Communications sector
• Smart answering machines will happenpersonal
  central office services can happen too!

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Technology

• Open Source Communications will give us free
  phone systems for the home. The PC becomes the
  home PBX.
• Happens in years not decades.

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Regulation

• The next Communications Actis coming
• The FCC set the stage. IP NPRM will come out in
  2005
• Vonage order being fought by the State of CA . .
  . And now Minnesota and ???

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Innovation

• New services will be launched for the Always on
  Generation
• Presence getting to be a bigger business
  opportunity moving from SMS, IM to Voice. Voice
  over cell, broadband

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Gadgets / Devices

• 2005 will see next generation IP phones in the
  sub 50 pricepoint
• One day the 10 Princess IP phone will become
  available.
• Video becomes more real.
• 'Voice enabled' becomes part of the internet user
  experience

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Nothing is Impossible!

• IP Communications is changing the way we work and
  live, and it has the potential to completely
  redefine communication as we know it today.
• Stop accepting replacement technologies.
• Push forward on the edge.
• Work with those who may create roadblocks to
  innovation.

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Nothing is Impossible!

• Impossible is just a big word thrown around by
  small men who find it easier to live in the world
  theyve been given than to explore the power they
  have to change it. Impossible is not a fact. Its
  an opinion. Impossible is not a declaration. Its
  a dare. Impossible is potential. Impossible is
  temporary. Impossible is nothing.
• - Adidas ad seen across from Madison Square
  Garden (3/2004)

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Thank You

• Please Make Contact!
• Jeff Pulver, jeffp_at_pulver.com
• Carl Ford, Community Developer carl_at_pulver.com
• Questions?