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SMS

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Ringtones - Weather alert - Campaign (American Idol, Meeting arrangements, etc) ... Text FREE to #32075 ... for one month free access to PrimeMessage Gateway ... – PowerPoint PPT presentation

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Title: SMS


1
  • SMS
  • A New Window to Business Process Re-engineering
  • Shayan Mashatian
  • Farshad Mahlooji
  • PrimeMessage Inc.

2
Some Facts
  • - 2 billion subscriber milestone surpassed next
    year
  • - 899m handsets sold by 2010
  • - China is worlds single largest market
  • - 77 of handsets will be camera phones by 2010
  • - 52.8 of handsets will have integrated music
    player by 2010
  • BBC Technology News http//news.bbc.co.uk/1/hi/t
    echnology/4290528.stm
  • - Number of US Wireless Subscribers 195,246,460
  • - Number of text messages sent each month 2.5
    billion
  • Mobile Marketing Association http//www.mmaglobal
    .com/

3
Facts
4
Facts
5
Facts (Canada)
6
SMS Benefits
  • - Everyone has a SMS-enabled phone
  • - It is cheap
  • - Infrastructure comparing to voice Disaster
    situation SMS goes through
  • - Integrated to existing applications/browsers on
    hand sets
  • - It is Quick comparing to WAP (no download time)

7
SMS Infrastructure
  • SMSC
  • Peer to peer
  • Short Code/long code connecting applications to
    handsets
  • Core Functionality for Two-way SMS

8
Application Areas
  • - Entertainment
  • - Mobile Workers
  • - Notifications / Alerts
  • - Home Automation
  • - Monitoring/Watchdog
  • - Command Based applications
  • - On-demand information

9
Examples
  • - Ringtones
  • - Weather alert
  • - Campaign (American Idol, Meeting arrangements,
    etc).
  • - Joke of the day, Horoscope, etc.
  • - U2 Contest
  • - Foot

10
(No Transcript)
11
(No Transcript)
12
Text 2 Screen
13
Two-Way SMS Campaign
14
Business Process Engineering
  • - Mobile Workers ByExpress
  • - Integrated to Document Management System
    Workflow -- Approval by managers -- Integrated
    Application
  • - SMS Tracker -- Integrated to GPS Systems
    Devices other than handset
  • - On demand data from any device
  • - Servers admins can see a log, Restart a server,
    etc.
  • - Authentication (setting IPS, etc)

15
BPE - Continued
  • - Bank Account query
  • - Credit Card Transaction over limit
  • - Critical Information Watchdog
  • - Request for Information - Fetch Data- Real
    State Gallery on Artisits information
  • - Copoun and loyalty programs
  • - Third party Feed integration (Feed Reader)
    TxTFlight
  • - Data Filtering (critical emails notification)
  • - TxTBooking - Reservation information
  • - Integrated to MapQuest, Google

16
BPE - Continued
  • - Call Back
  • - Payment a. Premium Message b. Using existing
    Funds c. Place command to get charge on credit
    card (PayPal)
  • - Subscription Based Service (TxTFlight, Traffic,
    Stock monitoring)
  • - Audit billboard installation
  • - Advertisement Campaign
  • - CRM - like Salesforce

17
Data Flow for Billboard Audit
18
Premium SMS (SMS Billing)
  • Users simply authorize a business to charge them
    on their existing cell phone bill or on their
    credit card, if the business already has the
    customer's card information.

19
Case Study WiFi Plan
20
API/Interface Integration
  • - HTTP
  • - Web Services
  • - Java SDK
  • - SMTP
  • - SMPP
  • Pass text and phone number international format
    ....

21
Value Added Components
  • - Opt-in Opt-out
  • - Scheduler
  • - Message Template
  • - TxTmerchant (double opt-in)
  • - Workflow

22
MMS and Binary Information
  • Wap Push Download content using data plan
  • MMS on short Code Coming Soon!

23
  • Text FREE to 32075
  • and get promotional code for one month free
    access to PrimeMessage Gateway in Canada
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