Web Site Rental Solutions Web Site Enhancement Program WEIGHING INTERNET PERFORMANCE

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Web Site Rental Solutions Web Site Enhancement
ProgramWEIGHING INTERNET PERFORMANCE

• Maximizing Web Site
• RETURN ON INVESTMENT
• Increasing Rental Sales, Retail Profitability
  Internet Visibility

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Web Site Rental SolutionsWhy is Our Business
Important to Yours WEIGHING INTERNET PERFORMANCE
Adding Tools to Sell Products Can Convert an 8
Sales Increase into a 46 Equity Increase

• Online Marketing and Facility Value
• By Michael L. McCune ISS Magazine 05/01/2005
• I was at the ISS Expo in Las Vegas when I over
  heard two of
• the largest self-storage operators talking about
  getting 8
• percent to 10 percent of their customers from the
  Internet.
• Talk about creating value.
• How much value is created by using technology to
  market
• a facility? Lets assume a Hypothetical project
  of 50,000
• square feet and the average 8 percent increase in
  rentals
• cited by the large self-storage operators I
  mentioned earlier.
• (See the table right.) The first thing to notice
  is NOI
• and value go up by 11.4 percent, even though
  rents went
• up only 8 percent, The value goes up a whopping
• 450,000not bad! Whats even more impressive is
  what
• A mere 8 percent increase in occupancy can do for
  your

Michael L. McCune is the owner and president of
Argus Real Estate Inc., a real estate consulting,
brokerage and development company based in
Denver.
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Web Site Rental Solutions Why Do You Have a Web
Site? WEIGHING INTERNET PERFORMANCE

• The More Customer Value Your Web
  Site Provides.
• ..The More You Maximize Return on
  Investment!
• DOES YOUR WEB SITE INCREASE SALES?
• The Benefits a Web Site Can Provide
• Promoting Your Business/Brand awareness
• Information Dissemination
• Online Sales
• Generating Leads, Prospects and Customers
• Repeat Business
• Of the 5 Benefits That Affect Return on
  Investment Listed Above .
• .Here Are 3 Where We Help Maximize Your
  ROI!
• Online SalesOur own Independent Research Shows
  More than 90 of Self Storage Companies with Web
  Sites are not Utilizing eCommerce to Sell
  Products and Services Effectively on Their Web
  Sites.
• Generating Leads, Prospects and CustomersMost
  Web Sites do not Acquire Leads.Reservation
  Systems Can Accomplish this IF the Customer Can
  Figure Out on Their Own What to Reserve and
  Doesnt Exit the Site Before a Reservation is
  Made.
• 3) Repeat BusinessRepeat Business Generates
  Additional Revenue

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Web Site Rental Solutions Web Site Enhancement
ProgramWEIGHING INTERNET PERFORMANCE

• Our ezStore 123 Shopping Cart PRO-RENTAL
  Wizard ..
• ..Will Increase Sales and Provide The
  Following Results
• On Line Sales
• Provides an Immediate Vehicle to Process
  Transactions
• Calculates and Recommends Storage Unit and Supply
  List for Easy Purchase
• Generates Additional Rental Sales
• Generates Additional Retail Sales
• Generates Larger Order Dollar Amounts
• Drives Foot Traffic to Every Facility While
  Providing a Valuable Service
• Generates Leads/Prospects Customers
• Check Out Page Stores Lead Information
  Automatically
• Tracks New Existing Customer Purchases
• Built In Email Blast System for Target Marketing
  Promotional Initiatives
• Captures the Customer Before They Perform More
  Searches
• Enhances Customer Experience
• Enhances Professional Website Perception
• Repeat Sales

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Web Site Rental Solutions PRO-RENTAL Wizard -
Storage Unit EstimatorSells and Answers Your
Customers Questions
Customer Circumstance Selection Buttons
Customer Revision Tool
Wizard Unit Recommendation based on Circumstances
Fully Adjustable Quantities
Wizard Supply List Recommendation based on
Circumstances Selected
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Web Site Rental Solutions PRO-RENTAL Wizard -
Storage Unit Estimator Web Site Enhancement
Program

• PART 1
• 1. PRO-RENTAL Wizard - Storage Unit Estimator
• We Do Not Replace Your Existing Web Site - The
  Wizard is a Plug-in to Your Existing Web Site
  with
• Your Web Sites Skin..Maintaining Your Sites
  Look and Feel.
• 2. The PRO-RENTAL Wizard Acts as an Extension of
  Your Companys Management
• Staff. It Asks Specific Questions of the
  Customer. Then the Wizard Provides a Reliable
  Unit Size
• and Automatically Adds it to The Customers
  Shopping Cart.
• 3. The Wizard goes One Step Further, it also
  Recommends and Sells a Complete Estimated Supply
  
• List for the Customer and Adds them to the
  Shopping Cart as well.
• 4. Were Not FinishedUpon Checkout An eMail
  Will be Sent Immediately to the Specific
  Facility,
• Chosen by the Customer, Notifying the Manager an
  Order Has Been Placed and the Customer Will be
• Coming by to Sign the Lease Docs and Pick Up
  Their Supplies.
• Our Web Site Enhancement Program is Interactive.
  It Will Keep Your Customer
• Engaged And Quickly Provide Valuable Information
  the Customer Needs to Make

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Web Site Rental SolutionsezStore 123 eCommerce
Shopping Cart and Hosting Plan
Shop by Category
Zoom to Photo Option for More Information
Medium boxes are the perfect choice for small
appliances, video equipment, cameras, trophies,
paint cans, and garage items. Use peanuts or
newsprint to fill the voids for better stack
ability.
We Help Close Sales!
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Web Site Rental Solutions Web Site Enhancement
Program
ezStore 123 eCommerce Shopping
Cart and Hosting Plan

• PART 2
• ezStore 123 - eCommerce Shopping Cart and
  Hosting Plan
• Designed for Home Page and Specific Facility Page
• When Internet Visitors Hit your Home Page, The
  Cart and Wizard Will Be There to Answer Their
  Questions
• When a Customer Selects a Specific Facility for
  More Information the Cart and Wizard Will Be
  There TOO!
• Provide Flexibility to Offer Storage Units,
  Retail Products Even Truck Rentals and Insurance
  For Customer Pickup at the Facility
• Drives Traffic to the Facility by Instruction to
  Order Items For Pickup
• Integrates With your Existing Inventory
  Management Software for Real Time Inventory
  Management
• Enhanced Features Show Product Pictures, Sales
  Information, Features and Benefit Information and
  More
• Time Sensitive Coupon Tools
• Tracking for Coupon Effectiveness and Referral
  Marketing Campaigns
• Built in Analysis of Web Site Traffic Patterns
• Three Layers of Security for Protecting Customers
  Sensitive Information
• Bulk eMail System for Promotional Activity
• Fully Adjustable for Customers Who Do Not Want to
  be Solicited
• Automatic eMail Notification to facility Manager
  that Order has been placed and Customer Will be
  Picking up the Order
• 99 Up Time with 24/7 System Monitoring - Always
  Available to Your Customers

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Web Site Rental Solutions Web Site Enhancement
Program
Maximizing Website Capability Improves
Professional Image
Value to Customers
COMPETITIVE ADVANTAGE
Increased Rentals Insurance Sales Retail Supply
Sales Truck Rentals
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Web Site Rental SolutionsWhy Choose Us?WEIGHING
INTERNET PERFORMANCE

• We Understand the Self Storage IndustrySelf
  Storage is Our Focus!
• We Know Your Customers
• We Know How to Sell Your Products
• Well Enhance Modify Our Tools to Meet Your
  Growing Internet Demand
• Our Professional Experience is Helping Customers
  Retail Better
• Experienced in Ecommerce Hosting Shopping Cart
  Software Development since 1989
• Experienced in Retail Merchandising and Marketing
  Since 1987
• Fast and Friendly Customer Service/ Youll Always
  Talk to a Real Person Within Our Organization
• 24/7 System Monitoring at Five Minute Intervals
• 24/7 Emergency System Support
• Ecommerce Servers are Built For Speedy Response
  to Customer Actions
• No Waiting for Something to Happen
• Easy to Make Changes
• Our Systems are Developed with the Utmost
  Attention to Detail
• Easy to Use
• Easy to Navigate
• Easy to Check Out
• Accounting System Integration Specialists
• We Can Integrate With Most Accounting Systems
  Technology

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Web Site Rental SolutionsWhy Choose Us?WEIGHING
INTERNET PERFORMANCE

• Consider the numbers!
• The Pro-Rental Wizard is a real time transaction
  system. The amount you pay is generating
  immediate ROI when transactions take place
  through the system. Employee costs are only
  factored in after the transaction to complete
  paperwork and pull products for the customers
  arrival. The wizard is a real time profit center
  for your web site marketing effort.
• Average cost per rental for sales and marketing
  tools
• (Based on estimated information G-5 Search
  Marketing)
• Yellow Pages-200-300 per rental
• Search Engine Marketing 30-50 per rental
• Pro-Rental Wizard 8.00-20.00 per rental.
• (based on 3 sales per month/facility)
• With Yellow Pages advertising costs between
  1,200-2,000 per month for lead generation,
  monthly access charges for the Pro-Rental Wizard
  storage unit recommendation and shopping cart
  system ranging from 8.99-46.99 per facility
  make this system extremely affordable.

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Web Site Rental SolutionsWhy is Our Business
Important to Yours WEIGHING INTERNET PERFORMANCE
The Next Several pages Will Provide You With
Expert Analysis of The Self Storage Market and
How Important it is to
Generate Sales on the Internet Effectively

• Internet Marketing is Quickly Becoming the
  Consumers Resource of Choice for Finding Local
  Products and Services in the Self Storage
  Industry. The Kelsey Group, an independent
  research organization, found
• 43 percent of consumers search the Web to find a
  local merchant.
• 54 percent have substituted the Internet for
  their phone book. Obviously, Yellow Pages still
  have a presence, but theyre fading fast, and now
  is the time to act.
• 51 percent of consumers conduct research online
  before making an offline purchase.
• More than 29.5 million consumers searched the
  Internet for storage in 2007.
• In todays competitive business environment,
  maximizing your advertising and marketing budget
  is an absolute necessity. With Internet
  penetration at 70 percent and climbing. Just look
  at online advertising spending Its doubled from
  6 billion in 2003 to more than 13 billion last
  year. The keys to successful marketing on the
  Internet is to give them multiple opportunities
  to convert and become a customer.

Derek M. Naylor ISS Magazine 01/02/2008 The
Internet Marketing to Win in Competitive Times
Secrets to victory in a new age of self-storage
Cliff Long 05/01/2007 ISS Magazine Use
Multiple Internet Channels to Maximize Web
Exposure
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Web Site Rental SolutionsWhy are We in Business
WEIGHING INTERNET PERFORMANCE

• Were Passionate About Providing Creative
  Solutions to Clients who Look for Opportunities
• to Grow Their Sales. Listed Below are a Few of
  the Opportunities that exist for us to Pursue
• this Passion
• The Self Storage Industry Offers Opportunities to
  Develop Creative Solutions to Improve Sales
• Internet Sales Offer Opportunities To Positively
  Impact Our Clients Bottom Line
• Most Self Storage Companies Need Assistance
  Maximizing The ROI of their Web Sites
• No Other Company Offers a Total Solution for
  Maximizing the ROI of Web Site Investments
• No Other Company has a Solution for Driving Foot
  Traffic to the Facilities via the Internet
• No Other Company has a Real Solution for
  Interacting with Customers On-Line That Generate
  Sales

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Web Site Rental SolutionsCONCLUSION
To Illustrate the Potential of Our Wizard and
Shopping Cart Tools Consider a Psychological
Study of Retail Shoppers Conducted By The
STANFORD GRADUATE SCHOOL OF BUSINESS. In Short
Here is What They Found Buyer Beware Shopping
Can Lead to More Well Shopping September
2007 STANFORD GRADUATE SCHOOL OF BUSINESS When
such savvy marketing researchers as Uzma Khan of
Stanford, Ravi Dhar of Yale, and Joel Huber of
Duke noticed that shopping sometimes proceeded
unchecked, they decided to get to the bottom of
things. Setting up a series of tests of
purchasing behavior, they found that for most
people buying that fateful firstand often
innocentitem seems to open the purchasing
floodgates. Shopping is a two-stage process, say
the researchers. In the first stage, people
deliberate about a purchase, weighing cost and
benefits, the degree to which they need the item,
and so forth. But once the deliberation phase
ends and the buying phase takes over, a subtle
psychological mechanism comes into play. People
in this transition go from thinking from their
mind to thinking from their cart. The cart takes
over, says Khan. Once that happens, a roller
coaster of shopping can begin. The purchase of
an initial item creates what Khan and her
associates call shopping momentum. In the
Final Analysis It is Clear that Internet Sales
Opportunities are going to Continue to Grow and
be Missed if an eCommerce Tool is not in Place to
Convert a Web Site Visitor into a Paying
Customer. In Order to take Full Advantage of
Your Web Site Add on Our Interactive eCommerce
Shopping Cart. The Cart and Tools will Generate
Additional Sales, New Customers, Solid Leads, and
Repeat Business.
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Web Site Rental Solutions Web Site Enhancement
Program
Our Commitment Web Site Rental Solutions will
put your company on the leading edge of
technology and web site interactivity to increase
your sales, generate leads, repeat business and
web site visibility over time. We look forward to
helping you, enhance your web site effectiveness
and most importantly INCREASE PROFITABILITY and
your COMPETITIVE ADVANTAGE. THANK YOU!
Please Find Copies of Our Pricing Schedule,
Hosting Agreement and Implementation Details
Enclosed.