History COUNTS

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History COUNTS

• Good Programming Good Marketing

GROWTH
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A Top 10 Network among A25-54
Source Nielsen, 12/26/05 4/30/06, 12/31/01
12/29/02.
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THC Primetime GROWTH

• THC Prime Impressions (000)

Change Since 2002
Source Nielsen. 2006 12/26/05 4/30/06.
Primetime M-Sun/8-11pm.
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2006 Beta Brand Identity RESULTS

• ADJECTIVES that VERY MUCH describe The History
  Channel

Source 2006 Beta Brand Identity of Basic Cable
Networks Study. 3,000 online interviews.
Results among viewers of each network.
Rankings among 38 major networks. tie.
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2005 Equitrend RESULTS

• THC Rankings for Overall Quality Brand Equity

among 68 TV Networks and 177 Media Brands
Source 27,064 online interviews, persons 15
years old. Each respondent rated a total of 80
brands. 1,104 brands measured overall.
Fielded 4/8-22/05. Brand equity is a combination
of familiarity, overall quality and
purchase/viewing intent.
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THC Prime A25-54 (000) by week
Source Nielsen. Prime M-Sun/8-11pm.
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The History Channel FloatTHANKSGIVING DAY PARADE
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