VOD vs. SVOD

1
VOD vs. SVOD

• VOD
• Unlimited access over a fixed period of time
  (usually 24 hours) to a single video, with full
  motion control (Start, Stop, FF, RW, Pause).
• Can be for a group of titles
• Key is that a one-time fee is charged and access
  is on-demand (i.e., not scheduled)
• Analogous to a VHS tape or a DVD
• Digital penetration driver and ancillary revenue
  opportunity for Operators.
• SVOD
• Unlimited access to a bucket of content for
  monthly recurring charge (may be bundled)
• Generally tied to a network (HBO on Demand,
  Showtime on Demand, Starz on Demand, IFC on
  Demand, Playboy on Demand)
• Subscription to the base network is generally
  required
• But not always! (Mag Rack, Sesame Workshop,
  Hypnotic Films, literally hundreds of independent
  sources.
• Brand extension for Programmers for some,
  ancillary revenue opportunity.
• Ancillary revenue opportunity for Operators

2
Operational Issues for Operators

• Streaming Contention
• Related to bandwidth dedicated to VOD/SVOD,
  cable VOD-capable household penetration,
  desired maximum simultaneous usage rate and
  compression rate for VOD streams
• Streaming Example
• Average Node Size of 2,000 Homes Passed
• At 70 cable penetration, 1,400 Subscribers
• At 25 digital penetration, 350 VOD households
• At 10 maximum simultaneous VOD usage, need 35
  VOD streams available at peak usage
• At 71 compression ratio, need 35/7 56 MHz
  channels
• Dont let the math worry you!
• Key more usage more streams
• more potential contention issues for the
  Operator.

3
Operational Issues for Operators

• Storage Capacity Server Space
• Always limited standard servers seem to be 800
  to 1,200 hours
• Competitors for storage are
• Hollywood films 125 to 200 hours
• Library films 30 to 150 hours
• SVOD 300 to 500 hours
• Other (Free VOD, Events) 50 to 200 hours

4
Operational Issues for Operators

• Transport How do I get your content?
• Most operators use content aggregators
• TVN
• N 2 Broadband
• iN DEMAND
• Each aggregator requires its own catcher
• A catcher is simply a dedicated computer
  attached to a satellite receiver and programmed
  with special software to receive content and in
  some cases import it into the Operators Vod
  system.
• HBO, Showtime and Starz offer their own catchers
• Operators generally do not pay for catcher
  equipment or services
• Content is delivered several ways
• Pre-encoded via satellite to a catcher from a
  network or an aggregator
• Pre-encoded via DLT (ie, digital tape)
• Un-encoded via analog tape, beta tape, DLT, or
  DVD
• Un en-coded content must be encoded most
  Operators cannot do this.

5
Content Aggregator

• Licensed product
• New Release
• Library
• Children's
• Events
• Adult
• Spanish
• Tune-in Classic
• Encode
• Transport and Delivery
• Asset Management

6
Content Players
7
Content Players

• ABC Cable Networks
• Soap Net
• Toon Disney
• Disney Channel
• Family Channel
• AMC
• Anime
• Atom Films
• AE Networks
• - AE Channel
• - Biography
• - History
• BBC Worldwide
• Bloomberg Television
• Court TV
• Comedy Central
• CSPAN

• C-SPAN Networks
• Discovery Networks
• - Discovery Channel
• TLC
• Animal Planet
• Travel Channel
• All Discovery Diginets
• ESPN
• Fox Networks
• - FX
• - NatGeo
• Speed Channel
• Golf Channel
• HBO
• IFC
• Mag Rack
• New Frontier Media
• Playboy

• Sundance Channel
• Scripps Networks
• HGTV
• DIY
• Food TV
• Fine Living
• Showtime
• Starz!
• Outdoor Life
• QVC
• TechTV
• Turner Networks
• CNN
• Boomerang
• Cartoon
• Varsity TV
• The Weather Channel
• Wisdom Television

8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
(No Transcript)
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
(No Transcript)
16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)