Georgia Travel Guide Coop Program

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Escape Atlanta to Historic Macon

• Target Audience
• Affluent Atlanta professionals
• Most likely to take short trips to escape
  traffic,
• congestion and pressure of major metropolitan
  area
• Multi-media Campaign
• Internet
• Cable TV
• Print Ads

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EscapeAtlanta.org
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Escape Atlanta to Historic Macon

• Cable TV
• 132 Spots, two-week period
• CNN
• Food
• Fox News
• HGTV
• Travel
• The Weather Channel

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Escape Atlanta to Historic Macon

• Print Ads
• Atlanta
• Magazine

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Escape Atlanta to Historic Macon

• Results
• Web site visits increased 1,570 more
  visitors
• Downloads and information requests up
• 1842 Inn saw marked increase in bookings

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Escape Atlanta to Historic Macon
Campaign Costs

• Cable TV5,096
• Commercial Production Spot
• 201,218 Subscribers
• Print Ads1,545 each placement (two)
• Internet108
• 8 domain purchase
• 100 to point to web page content

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Macon Rocks Flash Drive
Client Gifts
1 Gigabyte
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Midwest Travel Writers Association
Thank You Follow-up Gift

• Press Kit
• High Resolution Images
• Experience Macon Video
• Visitors Guide PDF

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Macon Rocks Flash Drive

• AlibabaInternational trading web site
• Entered information on what we wanted
• Received quotes from members of the site
• Cost
• Flash Drives3.63 ea. included imprint
  shipping
• Postcards2.05 ea. design printing

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