Findings from the Business Acumen for Artists Programme

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Findings from the Business Acumen for Artists
Programme

• 20 August 12 November 2007
• Elaine Rumboll

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Background to the Programme

• NO more PRO BONO

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26 ARTISTS16 DIFFERENT DISCIPLINES
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Delegate Profile

• Musician Filmmaker Ceramicist Graphic Designer
  Music Producer Fine Artist Illustrator Physical
  Theatre Maker Visual Artist Glass Maker Graphic
  Artist Multimedia Artist T-shirt Designer Radio
  Producer Animator Jeweller Writer Drama Teacher
  Painter Theatre Director Singer Clothing Designer
  Fine Artist Toy Maker

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Blog
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Critical Design Elements through the lens of
Value Creation

• Making and Implementing the Business Case
• Active Listening Skills Generating Possibility
• Pitching Ideas, Negotiations and Closing Deals
• Value Based Project Mgt
• Using Web 2.0 for Marketing
• Entrepreneurial Finance and Tax
• Mentors

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Findings
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• Initial deep Suspicion around how Business works

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Findings

• No Perception of Cohesive Strategy in Sector
• Making the Business Case Value Creation a
  Powerful Lens
• Understanding the Language of a Different Sector
  can be very Empowering
• Active Listening Skills, Negotiation Skills,
  Financial Acumen critical
• http//elainerumboll.com/

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Recommendations

• Upskill Artists in the Language of Business
• Art Management Representation a Massive Skills
  Gap in SA
• Run Workshops on Tax Directives
• Create Genuine Places for Communities of Practise
• More Collaboration Between Disciplines Needed in
  Sector to Change Perception

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• Recommendations for the Film Industry
• 1. Easier access to funds Human face
• 2. Faster responses on acceptance and rejection
  of funding.3. Forum for registered film makers
  to better understand and have access to
  information surrounding NFVF, tax rebates,
  funding etc.4. Access to development funding
  for projects that need to be developed further
  before production
• 5. Assistance from government in finding
  distributors
• 6. Film foundations dti - give clear, easy
  documents and requirements for filmmakers to
  understand how to apply for money.

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Never doubt that a small group of thoughtful,
concerned citizens can change the world. Indeed
its the only thing that ever has. - Margaret
Mead