Presentazione di PowerPoint

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Since 1996, Italys number one football
site. The best source for italian and
international news
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About us

• CALCIOMERCATO.COM was born in 1996 from an idea
  of Carlo Pallavicino, football agent, as the
  first professional site entirely dedicated to
  football, a real pioneer on the Italian internet
  scene at that time.
• The site is now the best source for all italian
  football fans, football journalists and
  professionals because of its recognized
  qualities. The site is
• - Timely continuous updates with real time news
  (average of 150 news per day)
• - Complete italian leagues and international
  football
• - Simple and fair lots of news, few comments
• - Very well established in the football scene
  many exclusive news, the site is produced by
  people who work in this environment every day.

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The site

• New look and a better navigation, coupled with
  the same contents quality, to stay the most
  favourite independent football site in Italy.
• A great tool for advertisers effective results,
  competitive prices and cost per contact.
• A quality partner for content syndication

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Our contents

Calciomercato.com has two main sections
Transfers news (Italian and international) and
Other News (interviews, training sessions
updates, gossip, etc.). Two more sections
complete the contents Fixtures and Results (real
time updates from all the main leagues in the
world) and Press Review (a selection of articles
from all sport newspapers, updated every morning).

The most important news are also highlighted in
the Front Page section Our exclusives scoops and
news of the day are placed in the two Main
News sections Our betting related news and
informations are shown in Our Bets, Live
Scores and Info Match sections, three
exclusive tools that only Calciomercato.com
offers to thousands of betting fans in Italy. A
wide selection of the most important news is
shown in the English News section, for our
international audience All the news can be
discussed in our readers forum, making
Calciomercato.com one of the largest football
fans communities. Every user can also create a
blog, in Vivo per Lei section, with blogs,
photo/video galleries, forums, and full social
network capabilities. Every day,
RadioCalciomercato.com, and TeleCalciomercato.com
an audio or video news streaming, keeps our
audience informed with a daily summary of the
most important news and our exclusive interviews
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The contents

Contents in detail Daily news An average of 5
news a day for Serie A big clubs, and an average
of 2 news a day for Serie A smaller clubs and
Serie B bigger clubs. Other news Average of 1
news a day for Serie A smaller clubs and Serie B
bigger clubs. Average of 2 news for bigger clubs.
Full coverage on referees and disciplinary
decisions. Average of 7 news on Spains bigger
clubs. Transfers market Average of 60 news a
day. 55 international transfers, 45 italian.

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The contents

Contents in detail Fixtures and
results Saturday and Sunday Serie A, B, C1, C2
fixtures and results in details All fixtures and
details from France, UK, Spain, Germany,
Portugal, Netherlands, Belgium, Switzerland,
Norway, Russia, Ukraine, Sweden, Austria, Turkey,
Poland, Slovenia, Hungary, Bulgaria, Denmark,
Greece, Croatia, Israel, Check Rep., Romania,
Serbia, Slovakia, Argentina, Brazil. Also all
international tournaments and African cup.
Livescore of all worlds major leagues. Press
review About 15 selected reviews a day The
content department is open from 9am to 11 pm, 7
days a week.

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Our audience
Calciomercato is Italys number 1 football site.
Unique users range from 1,2 to 2,2 millions per
month (Google Analytics). The average daily
visits are about 250.000, with peaks of 350.000.
Registered users are about 100.000, most of them
are reached by our daily newsletters.

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Our audience
Calciomercato.com has always been a main player
of the italian and international football scene
on the WWW. A very strong standing among the most
important ones. Source ALEXA, 2007 www.alexa.com

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Our audience

Calciomercato.com is also one of the most visited
web sites in the general national ranking by
Alexa (37th position in July 2007)


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Our Audience
CALCIOMERCATO.COM HAS A WIDE AUDIENCE OF MALES OF
ANY AGE AND VARIOUS SOCIAL STATUS, WITH A UNIFORM
GEOGRAPHIC DISTRIBUTION. SEX M 92 - F
8 AGE lt18 6 - 18-24 20 - 25-34 41
- 35-49 27 - gt49 6 GEOGRAPHIC
DISTRIBUTION NORTH 47 - CENTER 25 -
SOUTH 16 - ISLANDS 12 EDUCATION ELEMENTAR
Y SCHOOL 4 - MID SCHOOL 16 - HIGH SCHOOL
55 - UNIVERSITY DEGREE. 8 - MASTER DEGREE
17 JOB STUDENT 33 - WORKER 7 -
EMPLOYEE 25 - MANAGER 5 - SELF EMPLOYED
9 - ENTREPRENEUR 5 - OTHER 16 The
largest group of users is tipically represented
by a young male living in the North, with a high
school degree and still a student.

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A quality partner for content syndication for
every media and events

• Calciomercato.com is media partner and member of
  the jury of the Golden Foot, the career award of
  the footballer chosen for talent, personality,
  fair play, which will step in the Walk of Fame in
  Monte Carlo, like Del Piero, 2007 winner.
• In February 2008, Calciomercato.com has been
  Official Sponsor and Media Partner of River
  Plate, during the 60th edition of the Coppa
  Carnevale, the young teams world cup for clubs,
  played every year in Italy.

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A commercial strategy for a serious business model

• Calciomercato.com is exploiting every revenue
  stream with some strategic partnerships
• Buongiorno Vitaminic for email marketing
• Some important direct sponsorships like Nike and
  Sky.
• Premium web and mobile content in partnership
  with La Gazzetta dello Sport, Italys no. 1
  newspaper
• In May 2005, BWIN, one of Europes largest
  online bookmakers, chose Calciomercato.com as
  Italys number one web partner.

Yahoo for keyword advertising and content
syndication
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Our offer
The site can be sponsored in one or all of
its sections, with any creatives Banner
728X90 Skyscraper 120X600 Medium Rectangle
300X250 Popup-popunder-Overlay-Video

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Our offer
Tailor made sponsorships/partnerships or
co-branded mini sites can be prepared according
to partners needs and requirements.

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Our offer

Our 100.000 subscribers can also be reached by
our daily newsletters and/or direct email.
Campaigns can be targeted on data like age,
adress, job, education level, hobbies, etc.

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Info CalcioInfinito srl Cosimo
Baldini, CEO Tel. [phone] Fax 39 055
212912 Mobile [phone] Email
cosimo_at_calciomercato.com
Calciomercato.com is a great partner for media
companies that are involved with football press,
radio, tv, internet, mobile services, and for all
the companies that understand online marketing
and believe in the internet not only as a medium
but also as a powerful and effective commercial
tool.