New Mover Customer

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• New Mover Customer
• Acquisition Strategies

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Typical CustomerAcquisition and Retention

• New Customers
• walk by
• newspaper ads
• Radio ads
• Yellow Pages
• Internet
• Word of Mouth
• Lost Customers
• No follow up
• Lack of Attention
• Less than Wow Experience
• Competition

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To Be a Success, What Does Your BusinessNeed the
Most?

• Good Product or Services?
• Charming Staff?
• Clean Bathrooms and Appealing Store Front?
• Welcoming and Pleasing Atmosphere?

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A Steady Flow of New Customers
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What Happens To Your Customers?

• Die
• 18-26 of the population moves every year
• Undergo a Lifestyle Change (unemployed, divorced,
  or other personal changes)
• Lured by Competitors
• They simply forget about you.

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If You Do Nothing, You Can Lose Up To 50 of Your
Customers Every Year.
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• What are You Doing to Find NEW Customers and to
  Replace the Lost Ones?

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Your Options

• Word of Mouth
• Drive By Traffic
• Image Advertising in Various Media
• Yellow Pages

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The Traditional Way Business Owners Use These
Methods Aren't Reliable, Trackable Or Measurable.

• That means they might be working
• or they might not in varying degrees
• You have no control over them.

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Things You CAN Control
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New Customer Acquisition Strategies
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• New Movers
• Select Criteria for a Targeted List of in Your
  Area
• What is a targeted list?
• Privacy is Dead in America

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• We will Mail the following Promotion For You.

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Multiple People
Address
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Personalization Increases Response by 30-40
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• Why You Shouldnt Stop At One Marketing Piece

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2nd New Mover
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• The point is
• There is an enormous value in having a team of
  Direct marketing Experts working on your behalf
  at no extra charge

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Put YourNew Customer Acquisition Strategies on
Autopilot
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New Customer Acquisition

• 95 Delivery Guarantee
• Free Copy of List Mailed to You on CD Rom
• List Purge Versus Existing Royalty Rewards
  List.
• All Mailings Personalized, Customized for Your
  Business

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Plugs Your Leaky Bucket
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Creates a Marketing Funnel
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Start Your New Customer Acquisition Now!
Delivers New Customers To Your Door!
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• New Customer
• Acquisition Strategies
• Set-up fee for New Movers 297 (all three steps)
• New Mover Promotion - .89 cents to 1.29 plus
  postage (100 minimum per month)