Sport Tourism

1
Sport Tourism

• Paul Charbonneau
• Brantford March 30, 2006

2
Key Figures

• Over 200,000 sporting events held each year in
  Canada.
• Sport Travel represents 2.4 billion in total
  tourism spending, annually.
• Canadian Tourism Commission - 2004

3
Economic Impacts
From the Sport Tourism Economic Assessment Model
- CSTA
4
Economic Impacts
From the Sport Tourism Economic Assessment Model
- CSTA
5
Budget Surpluses
6
More Impacts

• Economic
• It costs less to host an event than it does for
  your team to go to one
• People
• Volunteer involvement, marketable job skill
  development
• Sport
• Expose community to a new or emerging sport
  creates opportunity to grow the sport
• Capital investment, facility refit

7
Facilities

• Multi-sport venues or Multi-field locations are
  more cost effective
• Facilities drive Sport Tourism and Community
  Development
• Variety of funding and financial plans out there
• City owned and operated
• City owned and 3rd Party operated
• 3rd Party owned and operated with Community usage
  guarantees

8
Facility Plans

• Kingston
• Current plans 1 Multiplex (4pad) 1 LVEC
• 4 pad ice complex to replace 3 current rinks
• Older rinks to be converted to other sport
  facilities
• Exploring partnership with YMCA for pool and gym
  services at Multiplex
• Still finalizing financing model
• Harmonization of user fees across city instead of
  tax increases

9
Facility Plans

• Sylvan Lake, AB
• 15 yr development strategy
• Planned construction in 3 yr spending phases
• Funding through Town, Grants (Centennial),
  Municipal Sponsorship, Fundraising Corporate,
  Inter-Municipal Partnerships
• Sponsorships of Building, Dressing Rooms, for 25
  and 10yrs respectively
• Pre-budgeted operating needs, know shortfall
  going in.
• Plan only accounts for 60 usage and no
  concession revenues

10
Facility Plans

• Coquitlam, BC
• Sports Field Strategy
• Artificial turf provides 4 times more playing
  time
• Lighting at fields increases hours of operation
• Differentiation between city maintained and
  non-city maintained facilities
• Provides detailed costing for creation of fields
  and diamonds at different class levels
• Recommended Financing to come from City Capital
  Budgeting
• 5-7yr focus on Tournament hosting facilities

11
Facility Plans

• North Bay
• A.J. Fricker School field renovation
• City, School Board, Ultimate Frisbee League each
  contributed 15k
• Ultimate League right of first refusal for
  field
• City dedicated community use in Summer
• School New Field
• School usage agreements
• Draft Agreement with all 4 School Boards
• School gets first priority
• City gets Min. 8 Hrs/wk between Victoria Day and
  Labour Day
• City keeps 15 of user fees collected during
  their time.