Daniella Pugh

1
(No Transcript)
2
Daniella Pugh?
? Kwon So Young Kwon Songyee ?
3

• Kang Nari
• Kim Don Woo
• Teng Qi Ying

4
Contents

• General Introduction DonWoo, SoYoung
• Sony CEOs SongYee, Nari
• Sonys Competition Daniella, Qi Ying
• Ethics in Sonys Management Style
• Conclusion

5
1.General IntroductionSoYoung, Donwoo
6
SONY

• Sony Corporation (on May 7, 1946)
• Number of employees163,000
• Sales and operating revenue 8.25million
• Major Business
• - Electronics (TV, Digital Camera, PC)
• - Game (PS2, PS3, PSP)
• - Entertainment
• - Finance

7

• The Origins of the SONY BrandThe Sony name was
  created by combining "SONUS," the original Latin
  for "SONIC," meaning sound, with "SONNY,"
  denoting small size, or a youthful boy. It was
  chosen for its simple pronunciation that is the
  same in any language.

8
Major Products Audio Video
9
Major Products TV Communication
10
Major Products Playstation3 PSP
11
Other Products
12
Financial Overview
13
Global Localization(1)

• Recruiting staff for Sonys overseas operation in
  1960.
• English is Required.
• Familiarizing with the product model numbers
• Establishing sales operations abroad

14
Global Localization(2)

• Since 1960s, Sony has established Joint Venture
  Business in order to diversify its market share
  in the foreign markets
• Ex) Sony and Samsung for LCD (2004)

15
2. SONY CEOs
Nari Songyee
16
Pure Innovator, Ibuka Masaru
1946 - 1971
17
(No Transcript)
18
(No Transcript)
19

• Ibukaism
• always search for new technology and products
• the first Japanese transistor radio (1955)

20
Natural Global Leader, Morita Akio
1971 - 1982
21
(No Transcript)
22

• passion for globalization
• rejecting OEM production in U.S.

23

• Never Mind School Records (1966)

24

• recognizing the importance of contents
• failure in home video recorder standardization
• with Matsushita RCA

25
(No Transcript)
26
Launching Soft Industry, Ohga Norio
1982 - 1995
27
SONY CEOOhga Norio

• Conductor
• Herbert von Karajan

28

• pursuing digital and entertainment SONY
• at the same time
• developing CD, MD, etc.

29

• acquiring contents companies
• CBS Record (1988) Columbia Pictures (1989)

30

• insufficient performance as a supporter

31
(No Transcript)
32
Media Player, Idei Nobuyuki
1995 - 2005
33
(No Transcript)
34

• SONYs future vision
• toward the Internet and digital generation
• Digital Dream Kids
• Broadband Value Network
• 4 Gateway Strategy
• Active Life Entertainment

35

• weakened relationship
• between former and current CEO
• dogmatic decision making
• no advice from former CEO

36

• ideological strategy
• ? lack in concrete devices
• toward realization

37
Howard Stringer talks about his first year in
charge
38
First foreign CEO, Howard Stringer
2005 -
39

• the first non-Japanese CEO

40

• good at integrating an organization
• the conflict between electronics
• entertainment segments

41

• dual system
• Stringers entertainment
• Chubachis electronics

42

• Sonys CompetitionDaniella, Qi Ying

versus
43

• Why is Samsung such a strong competitor? Which
  corporation is more successful in terms of profit
  and growth?
• What are the contributing factors to this?
• Are joint ventures the way forward?

44
Samsung vs. Sony Market Capitalization
http//nytimes.com/2005/03/10/business/worldbusine
ss/10rivals.html?pagewantedprintposition
45
Samsung vs. SonyRevenues
http//nytimes.com/2005/03/10/business/worldbusine
ss/10rivals.html?pagewantedprintposition
46
Samsung vs. SonyBrand Value-2005
Interbrands Best Global Brands Ranking 2005
http//bwnt.businessweek.com/brand/2005/
Samsung overtook Sony for the first time. Sony
experienced drastic drop in ranking.
47
Samsung vs. SonyBrand Value-2006
Interbrands Best Global Brands Ranking 2006
http//bwnt.businessweek.com/brand/2006/
Samsung maintained its ranking while Sony rose.
48
Samsung vs. SonyBrand Value-2007
Interbrands Best Global Brands Ranking 2007
http//www.businessweek.com/pdfs/2007/0732_globalb
rands.pdf
Samsung dropped in ranking while Sony rose,
although Samsung is still ahead of Sony.
49
Possible Factors behind Samsungs Triumph over
SONY
Referencehttp//www.businessweek.com/magazine/con
tent/05_41/b3954047.htm
50
Are Samsung-Sony Joint Ventures the way to go?

• Joint venture in 2004
• Manufacturing LCD Panels for
• televisions
• 1st factory- 2004
• 2nd factory-2007

http//z.about.com/d/tv/1/0/M/1/Samsung82LCD.jpg h
ttp//www.sony.net/SonyInfo/News/Press_Archive/200
407/04-0715E/image/s-lcd01.jpg
51
Are Joint Ventures the way to go? -Yes

• Greatest production capacities
• Sony's founders created a company valuing
• persistent pursuit of uniqueness,
  sense of unity and teamwork
• Samsung was founded with an emphasis on
  respect for individual, pursuit of
  technology and empowerment
• ?Potential synergy of strengths of two
  cultures

http//online.wsj.com/public/resources/images/AI-A
D045A_SAMSO_20060410194414.gif
52
Are Joint Ventures the way to go? -No

• Samsung and Sony
• have different marketing
• approaches
• (http//www.fujitsu.com/downloads/PRMPWR/casestud
  y/casestudy-20051207.pdf )

53
4. Ethics in Management Style of
Environmental Management
Corporate governance
Compliance Management
Supply Chain Management
54
Sonys management styleCorporate Governance

• Adopted a "Company with Committees" corporate
  governance system under the Japanese Company Law.
  
• Strengthened separation of Directors' function
  from that of management
• Advanced proper functioning of the statutory
  committees
• Board of Directors defines areas of
  responsibility for each CEO and delegates to them
  
  decision-making authority

55
Sonys management styleCompliance Management
http//www.sony.net/SonyInfo/Environment/managemen
t/compliance/index.html
56
Sonys management styleSupply Chain Management

• Practises Fair Business Practices, Transparency
  and Equal Opportunity in Selection of Suppliers
• Ensures suppliers
• comply with applicable laws
• respect human rights
• protect the environment
• adhere to Sony's basic policies on the safety of
• products and services.

http//www.sony.net/SonyInfo/Environment/managemen
t/chain/index.html
57
Sonys management styleGlobal Environmental
Management

• Green Management 2010
• Management of chemical substances in
• products
• Management of chemical substances used at sites

58

• Group-wide, globally integrated

http//www.sony.net/SonyInfo/Environment/environme
nt/management/management/index.html
59

• PDCA Cycle

http//www.sony.net/SonyInfo/Environment/environme
nt/management/management/index.html
60
Three Core Principles for Managing Chemical
Substances in Products

• Upstream Management
• Green Partner Environmental Quality Approval
  Program
• OEM Green
• Partner Environmental Quality Approval Program
• Management in QC/QA Processes
• Multiple inspections of parts and materials at
  delivery, manufacturing and shipment stages
  based on measurement rules
• Application of Measurement Rules
• Management based on actual measurement data
  measured internally
• and by suppliers

http//www.sony.net/SonyInfo/Environment/environme
nt/management/efficiency/index.html
61
5. Conclusion

• Multinational
• Specializes in electronics
• Needs more global localization
• Required Leadership of Sony CEOs
• Unique management styles
• Stock price fallen
• Samsung a strong competitor
• Joint ventures could be beneficial in future

62
Comments and Questions?
Thank you for your attention!!
63
Reference

• http//www.sony.net/Fun/SH/1-32/h1.html
• http//www.sony.net/Fun/SH/1-26/h1.html
• http//www.sony.co.kr
• http//www.sonystyle.co.kr
• http//www.sony.net
• http//imagesearch.naver.com/search.naver
• ???, ??? ???? ?? ? ??? ??vs??, ?? ?????, 2006.
• http//www.sony.net/SonyInfo/CorporateInfo/History
  /prospectus.html
• http//www.sony.net/Fun/SH/
• http//www.sony.net/SonyInfo/News/Press_Archive/19
  9801/ibuka-e.html
• http//www.businessweek.com/innovate/content/nov20
  05/id20051108_191695.htm
• http//www.informationarbitrage.com/2007/03/howard
  _stringer.html
• http//www.goclassic.co.kr/artist/jpg/karajan3.jpg
  
• http//blog.joins.com/lapereau/5768546
• http//www.youtube.com/watch?vE-cKTQg_vKk
• http//www.time.com/time/time100/builder/profile/m
  orita.html