EUPRERA Strategy

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EUPRERA Strategy

• Historical Perspective

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Historical Perspective

• From 1959 to 2009 half a century of European PR
  history
• From CERP to EUPRERA

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• 1959

• Foundation of Centre Européen des Relations
  Publiques (CERP) in Orléans (France)

"On a souvent tort davoir raison trop tôt,
mais on a toujours tort davoir raison trop
tard".
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• 1961

• Second congress of International Public
  Relations Association (IPRA) Lucien Matrat
  (Code of Athens, 65) suggests to found the
  Conférence Internationale de lEnseignement
  Universitaire des Relations Publiques (CIEURP
  International Conference on University Education
  for Public Relations)

 Les relations publiques sont la stratégie de la
confiance 
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• 1970

• Cercle Européen détude des techniques de
  Relations Publiques et de Communication (CEDET)
  emanating from CERP wants to cover all PR
  Education in Europe
• CIEURP targeted European university programmes
  only.

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• 1980

• CIEURP ceases
• Besides CEDET, 2 more groups within CERP
• CEDAN  Conférence Européenne des Associations
  Nationales de Relations Publiques 
• CEDAP Comité Européen dApplication et de
  Développement des Relations Publiques (CEDAP1
  PR consultants and CEDAP 2 internal PR)

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• 80-85

• CERP aims the recognition of PR as a profession
  in Europe
• Education is neglicted
• CEDETs president is a practitioner
• Stagnation of membership (about 200)
• First linguistic unbalance (English vs French)

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• 86-89

• CEDET becomes the major chapter and creates
  Confédération Européenne des Etudiants en
  Relations Publiques (CEERP which becomes CERP
  Students in Nov. 89 PRime nowadays)

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• 1989

• Research merges and takes its place besides
  Education
• Spring 89 decision to organise a Teach the
  Teachers conference in 90
• CERP conference in Brussel in parallel with
  conference in Ghent about PR Research

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• 1989

• November 89, Strasbourg Conféderation
  Européenne des Relations Publiques is
  restructured in 3 autonomous parts
• CERP Consultants (CEDAP 1),
• CERP PRO ( PR Officers, CEDAP 2),
• CERP Education (CEDET)

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• 1990

Bruges, 1-3 Nov.

• Public Relations in the future. From theorie to
  practice. (To teach the teachers)
• First European Seminar for PR teachers,
  practitioners and researchers
• 150 participants in the European College
• Launch of Newsletter Data Review

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• 1991

• First edition of Survey of full time study
  programmes in Public Relations in Europe
• 130 PR programmes in 14 European countries
  (EduInfo)
• Jos Willems and Joost Buysschaert discuss a
  project blueprint for converting the CERP's
  Glossary of Public Relations terms in Seven
  Languages (ed. M. Nally, Published by Hollis
  Directories) to a database that respects the
  rules of modern terminography.

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• 1993

Prague, 6-8 May

• Communication Management The Role of Public
  Relations in Organisational Communication.
• Second European Seminar for PR Teachers,
  Practitioners and Researchers

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• 1995

Maastricht, 26-29 Oct.

• Nothing is as practical as a good theory.
• Outcome of workshops analysis practitioners do
  use theories when solving communication problems
  but cannot identify them as theories.
• Under the aegis of CERP Education, the Glossary
  becomes Electronic Dictionary of Communication
  Terminology (ELeCT).

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• 1996

Copenhagen, 24-26 Oct.

• Public Relations and Culture International CERP
  Conference
• Including a Research Seminar (Theme Corporate
  Social Responsibility and Conflict) an
  Education Seminar (Theme Teaching Public
  Relations in the Future)
• Discussion link with CERP
• Decision of 1 working language English

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• 96-98

• CERP EDUCATION becomes CERP EDUCATION AND
  RESEARCH (CER)
• CERP PRO disappears
• CERP Consultants less active

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• 1998

• CERP EDUCATION AND RESEARCH becomes European
  Association for Education and Research in Public
  Relations
• CERP Education Award becomes the Jos Willems Award

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• 1999

• European Association for Education and Research
  in Public Relations defines
• EBOK (European Body of Knowledge)
• Co-operation with BledCom
• Annual conferences (instead of every 2/3 years)

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• 1999

Berlin, 28-31 Oct.

• Transnational Communication in Europe Practice
  and Research.
• Relaunch
• New dynamic
• Transnational Communication in Europe, eds
  Barbara Baern Juliana Raupp
• Vistas ISBN 3-89158-288-9

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• 2000

Milan, 1-2 Dec.

• Public Relations for non-profit organisations
• The GA decides to become autonomous from CERP
• EUPRERA is born

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• 2001

Warsaw, 25-28 Oct.

• Public Relations Education in Europe. Looking
  for new inspirations
• White Paper (Gerhard Bütschi)
• First edition of ELeCT, the Electronic Lexicon
  of Communication Terminology

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• 2002

Bled, 4-7 July

• The Status of Public Relations Knowledge in
  Europe and around the world.
• EUPRERA congress in conjunction with the
  International PR Symposium BledCom
• The Bled Manifesto on Public Relations, Betteke
  van Ruler Dejan Vercic
• ISBN 961-90484-4-x

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• 2003

Talinn, 9-14 Sept.

• Communicating Change.
• Euprera Jos Willems Awards BAchelor and MAster
  dissertations

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• 2004

Leipzig, 23-26 Sept.

• Public Relations and the Public Sphere (New)
  Theoretical Approaches and Empirical Studies.
• White Paper (Günter Bentele)
• Second edition of ELeCT, dubbed ELeCT 2.0.

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• 2005

Lisbon, 10-13 Nov.

• New Challenges for Public Relations.
• Strategy debate
• Statutes new statutes approved
• Proceedings New Challenges for Public
  Relations, Eds. José Viegas Soares - Mafalda
  Eiro-Gomes ISSN 1645-7943

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• 2006

Stuttgart, March

• Public Relations Social Software Meeting the
  challenges of Weblogs, Podcasts, Wikis and RSS.
• First Spring Symposium
• Impact of Social Media on Public Relations
• www.euroblog2006.org

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• 2006

Carlisle, 6-9 Sept.

• Strategic Communication in a Multi-Cultural
  Context
• Euprera The European Forum for Innovation in
  Public Relations
• Announcement of Euprera Günter Thiele Award (PhD
  Award)

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• 2007

Ghent, March

• Social Software a Revolution for Communication?
• Implications and Challenges for Public Relations,
  Journalism and Marketing
• Second Spring Symposium
• www.euroblog2007.org

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• 2007

Roskilde/Lund, 26-29 Sept.

• Interrelation between organisations and
  societies responsibilities, legitimacy and its
  process, position of PR/communication in this
  perspective
• European Communication Monitor
• First Euprera Günter Thiele Award (PhD)
• First PhD Seminar

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• 2008

Brussels, March

• Social media and the future of PR
• New ideas, new research, new business
• Third Spring Symposium
• www.euroblog2008.org

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• 2008

Milan, 16-18 Oct.

• Institutionalising Public Relations
• and Corporate Communication
• New structure
• New statutes
• Second PhD Seminar
• Third edition of ELeCT
• European Communication Monitor

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• 2009

Venue to be confirmed, March

• Fourth Spring Symposium

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• 2009

Bucarest, 23-26 Sept.

• Corporate Citizens of the Third Millenium
  Towards a Shared European Perspective
• Second Euprera Günter Thiele Award (PhD)
• Third PhD Seminar

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• 2010

Jyvaskyla, 23-26 Sept.

• Communication in a Changing Society
• Fourth PhD Seminar