Survey Says

1
Company Division
2
A year from now, economic conditions in the U.S.
will be

• Source Harris Interactive, The Harris Poll 38,
  August 7, 2002

3
Industry Revenue Growth 2003 Forecast
4
Employment Prospects Next 6 Months vs. Last 6
Months
5
Have You Ever Flown jetBlue or Do You Plan To Do
So In The Next 12 Months?
Ever Flown jetBlue 20 Yes 80 No
Plan To Fly jetBlue (next 12 mos.) 16 Yes 39
No 45 Possibly
6
Biggest challenges faced by

• Magazine Industry
• Ad Revenue (54)
• Generating Subscriptions (38)
• Lack of Postal Reform (30)
• Too Many Media Options (30)
• Flight of Young Readers (20)

• Single-Title Companies
• Ad Revenue (51)
• Generating Subscriptions (39)
• Need for Scale of Operations (29)
• Retail Environment (19)
• Too Many Media Options (19)

7
Your Favorite Type of Food
8
Do You Play Golf?

• Source Mendelsohn Media Research Inc., The
  Mendelsohn Affluent Survey (2002)

9
Your Golf Handicap
National Average 16.1 (men) 29.2
(women) Source The United States Golf
Association USGA Handicap Index
10
Magazines Your Household Currently Subscribes
To
AMC Median 5 magazines
11
Likelihood of Subscribing to a Magazine Delivered
via the Web
12
Line Extensions of Current Titles More or Fewer
Over the Next Few Years
13
New Magazine Launches Where do the Best Ideas
for Come From?
14
Newly Launched Magazines Realistic Timeline for
Financial Success
15
Does Your Household Currently Own/Lease an
American /or an Import Vehicle?
Source Mediamark Research Inc., 2002 MRI
Spring
16
Type(s) of Vehicles Household Currently
Owns/Leases
AMC US Adult Pop
Source Mediamark Research Inc., 2002 MRI
Spring
17
Which of the Following Statements Apply to You?

• US Adult Population
• 61 overweight
• Source CDC National Center for Health
  Statistics, 1999 National Health Nutrition
  Examination Survey

18
Has Anyone in Your Household Ever Bought/Sold
Anything on eBay or Another Online Auction Site?
19
Your Favorite Type of Music
20
Your Favorite Type of Music
AMC Rock (33) Other (16) Pop (14) Jazz
(14) Easy Listening (10)
US Adult Population Country/Western (21) Rock
(18) Hymns/Gospel (14) Classical/Chamber
(7) Easy Listening/Mood (6) National
Endowment for the Arts, 1997 Survey of Public
Participation in the Arts
21
Postal Reform A Reality in the Next
22
Your Most Memorable Movie of all Time
23
Average Number of Trips per Month to Grocery
Store (any Member of Household)
Average Trips Per Month AMC National
7.2 9.5 Source FMI
24
Shopped in the Past Year (Households)

• National Share of Market
• (334 Billion Net Sales)
• Wal-Mart/Sams Club (65)
• Target (12)
• Kmart (11)
• Costco (10)
• BJs (2)
• Source Hoovers Online (BJs data from annual
  report)

25
Leadership challenge within own magazine
more/less difficult than of local school district
superintendent

• Superintendent
• Median Base Salary
• 65,523
• Source Salary.com Salary Wizard (October 2002)