RUSSIAN DELEGATION TOTAL QUALITY MANAGEMENT TQM

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RUSSIAN DELEGATION TOTAL QUALITY MANAGEMENT (TQM)

• COMMERCIAL VEGETABLE AND FRUIT PRODUCTION
• An Integrated Approach
• Dr. GREG E. FONSAH
• Asst. Professor Economist
• UNIVERSITY OF GEORGIA

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WHAT IS QUALITY
MANAGEMENT?

• BUILDING A SYSTEM USING TOOLS, AND PROCESSES TO
  ACHIEVE GOALS
• FINDING SOLUTIONS TO PROBLEMS THAT ARE THREATS TO
  YOUR BUSINESS/ORGANIZATION.
• ERRADICATING QUALITY RELATED ERRORS

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WHAT IS QUALITY
CONCEPT?

• BUSINESS/FARMING ATTITUDE WHICH SEEKS TO
• MEET CUSTOMERS WANTS, NEEDS AND
  EXPECTATIONS
• 2. BE ECONOMICALLY EFFICIENT

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TQM AND ATTITUDE
ADJUSTMENT

• ADJUSTMENT PROCESS IS DIFFICULT
• TQM CHANGE IN PHILOSOPHY
• TQM REVOLUTIONARY THINKING
• PROCESS BY OWNERS, MANAGERS, SUPERVISORS AND
  ALL EMPLOYEES.

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Why An Integrated Approach?

• INCLUDES ALL ASPECTS OF THE PRODUCTION AND
  MARKETING PROCESSES, e.g.
• FIELD OPERATIONS
• PACKING SHED OPERATIONS
• MARKETING
• THE FARM FIRM/ORGANIZATION AS A WHOLE

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WHERE IS THE BEST PLACE TO START
TQM ?

• MARKETING
• DETERMINE MARKET SECTOR AND DEMAND
• DETERMINE GRADE, PRICE, QUALITY, TIMING ETC.
• DETERMINE SUITABILITY OF PRODUCT TO CUSTOMERS

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FIELD/FARM OPERATIONS

• SHORT, MEDIUM AND LONGTERM STRATEGY
• REVIEW UPDATE ALL FIELD OPERATIONS
• FRUITCARE/F.O.R.
• HARVESTING S.O.P.
• INPUT APPLICATION
• PEST DISEASE CONTROL
• MINIMIZE FIELD LOSSES
• PROACTIVE

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PACKING SHED
OPERATIONS

• SHORT, MEDIUM RANGE STRATEGY
• REINFORCE/ADOPT 8QCCP
• REVIEW ALL PACKING SHED S.O.P.
• REINFORCE SUPERVISION
• PERSONNEL TRAINING DEVELOPMENT
• MEET QC SPECS ALL TIMES OR BETTER
• REJECT CONVEYOR ANALYSIS
• TRANSPORTATION/CONTAINER

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Eight Quality Control Check Points (8 QCCPs)
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MARKETING OPERATIONS

• SHORT, MEDIUM LONGTERM STRATEGIES
• PROJECT QUANTITY/YIELD AHEAD
• KNOWLEDGE OF DOMESTIC PRICE
• FOREIGN PRICE
• PRICES OF OTHER Ag.FOOD COMMODITIES
• QUALITY
• CLIENTELE/CUSTOMERS
• INCOME LEVEL (DISPOSABLE)
• EXCHANGE RATE
• INTERNAL EXTERNAL SHOCKS

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FARM FIRM/ORGANIZATION

• MANAGEMENT-(WHAT TO DO)
• IDENTIFY RISKS OPPORTUNITIES
• STRENGTH/WEAKNESS OF FIRM
• ASPIRATION AND VALUES OF OWNER/MANAGER
• RECOGNIZE NON-ECONOMIC FACTORS TO THE SOCIETY

• (ACHIEVE RESULTS)
• DIVISION OF LABOR
• COORDINATION
• INFORMATION SYSTEM
• MOTIVATION
• RECRUIT/DEVELOP OF MANAGERS/WORKER
• STD/MEASUREMENT
• FEEDBACK

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THANK YOU

• ANY QUESTIONS
• October 22, 2002

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TQM COMMERCIAL FRUITS AND VEGETABLES

• GREG E. FONSAH, Ph.D
• ASSISTANT PROFESSOR EXT-ECONOMIST
• FRUITS, VEGETABLES PECANS
• UNIVERSITY OF GEORGIA
• RURAL DEVELOPMENT CENTER
• TIFTON, GA 31793