Ethics

1
Ethics

• Concerned with basic questions about what is
  right and what is wrong
• Involves the character and conduct of individuals
  and institutions
• A branch of philosophy dealing with the moral
  aspects of life
• Many laws in a society are derived from the
  ethics and ethical values regarding acceptable
  behavior

2
Ethical Duties

• Duty to self
• Duty to the audience
• Duty to employer or organization
• Duty to professional colleagues
• Duty to society

3
Ethical Complications

• Ethical decisions have extended consequences
• Ethical decisions have many alternatives
• Ethical decisions often have mixed outcomes
• Most ethical decisions have uncertain
  consequences
• Ethical decisions have personal implications

4
Ethical Norms

• Golden Mean
• Judeo-Christian Ethic
• Categorical Imperative
• Utilitarianism
• Egalitarianism
• Relativism
• Social Responsibility Theory

5

• http//www.belo.com/

6
Belo Values

• Integrity
• Excellence
• Fairness
• Sense of Purpose
• Inclusiveness
• http//www.ajr.org/Article.asp?id3872

7
ASU Values

• ASU
• integrity
• dedication
• excellence
• cooperation
• a collegial work place

• Belo
• Integrity
• Excellence
• Fairness
• Sense of Purpose
• Inclusiveness

8
Programming

• Sexual content
• http//www.cnn.com/US/9612/12/tv.sex.am/
• Violence
• http//www.aacap.org/publications/factsfam/violenc
  e.htm
• Childrens Programming
• http//www.fcc.gov/mb/policy/kidstv.html

9
News Ethics

• Truth and accuracy
• Privacy
• Conflicts of interest
• Confidentially of sources
• Pressures from advertisers

10
Sales

• Responsibility to the audience
• Responsibility to ones conscience
• Responsibility to other commercial media
• Responsibility to advertisers
• Responsibility to the organization
• http//www.aaf.org/about/principles.html

11

• http//www.rtnda.org/ethics/coe.shtml
• http//www.spj.org/ethics_code.asp
• http//www.nab.org/newsroom/Issues/NAB20Statement
  20of20Principles.html

12
Case Studies in Ethics

• http//www.journalism.indiana.edu/gallery/Ethics/l
  ine.html
• http//www.poynter.org/content/content_view.asp?id
  31889