OEMProject Updates

1
OEM/Project Updates

• Eric Wickberg
• Director Display Solutions Sales

2
OVERVIEW

• Custom Solutions Process
• Video Conferencing / Telepresence
• Examples of OEM Projects
• Display / Projector Manufacturer Relationships

3
Chief Custom Capabilities
Custom designed product and service solutions

• Design Process for Custom or Modified Product
• Project Review
• Proposal/Project Timetable
• Design Collaboration
• Design Review
• Prototype Delivery / Modify Design
• First Article Approval Process
• Packaging / Staging / Documentation
• Training / Marketing
• Production
• Forecasting / Managed Inventory
• Quarterly Business Reviews (monitor success)

4
Custom Solutions Process

• Project Initiation Form (PIF)
• Basics to start a project and define project
  scope
• Overall needs/description of the project
• Timing
• Budget, costs, projected revenue and margin
• Helps with project prioritization and using Chief
  resources wisely
• Projects with clearly defined budget/margin/sales
  expectations typically take precedence over
  speculative/strategic projects
• A project is active when resources are
  allocated to the project with defined milestones
  and deliverable

5
Custom Solutions Process

Even easy projects touch many, many people...
6
Video Conferencing Market

• Market Overview
• Tandberg and Polycom gt70 combined market share
• Hewlett-Packard and Cisco have remaining share,
  targeted at high-end videoconferencing systems
• Global videoconferencing systems and services
  market estimated at 4.2B in 2012 up from 1.6B
  in 2007,
• CHIEF is the leader in video-conferencing
  mounting solutions!
• Established formal relationships with Cisco,
  Tandberg, and Polycom and developing HP
  relationship.
• Fusion mount and accessories provide a superior
  solution

Source Business Week
7
Video Conferencing Telepresence

• CHIEF Product Solutions for Tandberg Video
  Conferencing Equipment
• Standard CHIEF skus sold via PRO AV Dealers
• Tandberg Set Top Box (integrated camera/codec)
• Tandberg Edge (HD camera codec)
• Tandberg Codecs
• Co-Branded Website . Launching soon!
  www.tandberg.chiefmfg.com

8
Video Conferencing Telepresence
CHIEF OEM Solutions for

• New Fusion Wall Mount Kits
• Single Screen Solution
• Dual Screen Solution
• Triple Screen Solution
• Packaged with Camera Shelf, Extensions, and
  Shelves
• Sold via Polycom as Accessories
• Articulating Arm Solution
• Custom PNR with codec holder/camera accessory --
  MSP-POL2

9
Cisco TelePresence

• Custom solutions for freestanding, wall, table
  mounts
• Executive solutions, multi purpose conference
  rooms...expanding to entry level solutions.
• First year of production will generate more than
  1M in revenue
• Work with the OEM, contract manufacture, and
  global logistics m
• Highly involved from design through delivery
• Program success and corporate involvement is
  driving opportunities in other divisions with
  standard products

10
Professional/Commercial
Retail

• Overview
• Direct Sales via SONY Electronics USA
• Drop Ship and Stocking Business
• Relationship Management
• Direct Interface with SONY Senior Product
  Management Marketing Teams (CA NJ)
• Regional Sales Reps (by Territory)
• Primary Business coming from Hospitality
  Projects
• Custom Product Development on Request
• Product Assortment
• 15 MSP Part s active
• Standard Chief U product but includes Sony
  Universal interface instead of MSBU/PSBU.
• Custom Wall Mount for SONY 65 TV Only Mount
  available for this display due to weight.
• Compatibility/Parts/Resources available at
  www.sony.chiefmfg.com

• Overview
• Direct Sales via SONY Retail Consumer
• 56 Retail Stores (sony style)
• 8 Outlet Stores
• 3 Family Center Stores
• Online (sonystyle.com)
• Relationship Management
• Direct Interface with Consumer Direct Business
  Manager, Merchandising Team, and Online Marketing
  Team.
• Primary Business coming from Consumer Sales via
  Sony Retail stores/online.
• Product Assortment
• Chief Professional Products (MTRU)
• iC by Chief Products
• Sanus Mounts
• Sanus Furniture

11
Display Manufacturers

• NEC

12
Display Manufacturers
13
Display Manufacturers
14
NEC

• Custom NEC 2x2 Tile Matrix for the NEC X461UN
  Display.
• NEC Part Number WM-46UN-2x2
• Cost effective, fast install, product specific
  design
• Product is four MSR mounts